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All Journal Niagawan Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Dimensi Pendidikan dan Pembelajaran Jurnal Ekonomi Bisnis Manajemen Prima JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Science and Technology (FJST) Jurnal Pengabdian Masyarakat Bestari (JPMB) Asian Journal of Applied Business and Management (AJABM) Klabat Journal of Management Ekuitas Jurnal Pnedidikan Ekonomi
Sabda Dian Nurani Siahaan
Universitas Negeri Medan
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)

 1 
Analisis Dampak Dana Desa dan Produk Domestik Regional Bruto Terhadap Indeks Pembangunan Manusia di Kabupaten Tapanuli Tengah Sixson Roberto Simangunsong; Ahmad Albar Tanjung; Sabda Dian Nurani Siahaan
Journal of Business and Economics Research (JBE) Vol 2 No 1 (2021): February 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

The village is the government agent at the forefront of implementing development, because development at the village level is directly related to the community. The Village Fund given to all villages in Tapanuli Regency provides hope for the realization of development in the village, The importance of making village communities as the main actors of development is supported that most of the village communities live in poverty and helplessness. The aim is to provide opportunities for regional capabilities and rural areas as the backbone of the regional and national economy. This research is grouped into quantitative research types. using time series data panel regression with human development index variables, village funds, and gross regional domestic product. The data analysis technique used is data analysis with quantitative methods with secondary data collection through the portal of the Central Bureau of Statistics of Central Tapanuli Regency. The results showed that the F-count value was 244.8101, with the village fund variable having a positive coefficient value of 0.042406 and t-count 0.539340, the gross regional domestic product was valued at 5.188551 with a t-count 11.91530, which means that the two variables had the same positive influence on the development index. In Tapanuli Tengah Regency, it is concluded that these two variables can increase the human development index in Central Tapanuli Regency
Analisis Kepuasan Pelanggan Dengan Metode Customer Satisfaction Index (CSI) (Studi Kasus Pada BNI UNIMED) Sabda Dian Nurani Siahaan; Fauzia Agustini
Journal of Business and Economics Research (JBE) Vol 2 No 1 (2021): February 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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The purpose of this research is to find out the service quality and customer satisfaction at Bank Negara Indonesia (BNI), Universitas Negeri Medan (UNIMED). The service quality is a very important factor to provide customer satisfaction. This study uses primary data by disseminating questionnaires directly to the sample. In measuring service quality factors, the SERVQUAL model is used, which consists of 5 indicators, Tangibles, Reliability, Responsiveness, Assurance, and Empathy. This research was conducted with a quantitative descriptive approach and the Customer Satisfaction Index (CSI) method. The population in this study is students of Universitas Negeri Medan who are customers of BNI UNIMED. Samples in this study as many as 325 respondents, with sampling techniques Cluster Random Sampling. The results showed the Customer Satisfaction Index (CSI) obtained was 66% which is in the category of Satisfied
Analisis Pengaruh Harga, Kualitas Produk dan Promosi Penjualan Terhadap Keputusan Pembelian Sabda Dian Nurani Siahaan; Aurora Elise Putriku
Journal of Business and Economics Research (JBE) Vol 2 No 2 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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The purpose of the research is to find out the impact of Price, Product Quality, and Sales Promotion on Consumer Purchasing Decisions at KFC restaurant Sun Plaza Medan. This study is descriptive quantitative research and the data was collected through questionnaires distributed to 100 respondents. The sampling technique is simple Non Probability Sampling and this research was conducted in October - December 2020. The data analysis method used is multiple linear regression analysis. The results of this study showed: (1) Price (X1) has a positive and significant impact on Purchasing Decisions (Y); (2) Product Quality (X2) positively and significantly affects Purchasing Decisions (Y); (3) Sales Promotion (X3) positively and significantly affects Purchasing Decisions (Y); (4) and the Price, Product Quality, and Sales Promotion simultaneously have a positive and significant effect on Consumer Purchasing Decisions.
Co-Authors Ahmad Albar Tanjung Al Faiz Ananda Putri Utami Anita Putri Hermawan Ayunda Fadilla Azalia Kartika Rudyani Cinta Rizkia Zahra Lubis Dearmando Novhero Damanik Devi Intan Sitompul Dodi Pramana Dziban Ali Ashab Esa Setiana Fahrul Alhamdi Hafiz Fauzia Agustini Fildzah Haryani Harahap Firza Aditya Gaby Romauli Simarmata Gani Pinodana Haga Creis Tentry Haryani Pratiwi Sitompul Ika Fitriani Sukur Insania Asyifa Hasibuan Intan Nur’aini Jufri Darma Khafi Puddin Lenti Susanna Saragih Lorena Hasibuan Maulana Rizqy Efvarius Melda Siburian Muhammad Ridho Nawawi Novita Indah Hasibuan Putriayu Sryanta Putriku, Aurora Elise Rachel Napitupulu Ranti Octavia Panjaitan Riandi Paskah Wijaya Sagala Saronom Silaban Selvia Apriani Siti Ulgari Sixson Roberto Simangunsong Zada Annuri Nabila Zilla Angeliani