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All Journal Niagawan Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Dimensi Pendidikan dan Pembelajaran Jurnal Ekonomi Bisnis Manajemen Prima JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Science and Technology (FJST) Jurnal Pengabdian Masyarakat Bestari (JPMB) Asian Journal of Applied Business and Management (AJABM) Klabat Journal of Management Ekuitas Jurnal Pnedidikan Ekonomi
Sabda Dian Nurani Siahaan
Universitas Negeri Medan
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Formosa Journal of Science and Technology (FJST)

 1 
The Analysis of Predator Pricing at Shopee Based on Business Competition Law Gaby Romauli Simarmata; Sabda Dian Nurani Siahaan; Lorena Hasibuan; Ayunda Fadilla; Firza Aditya; Gani Pinodana
Formosa Journal of Science and Technology Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i6.4313

Abstract

KPPU has prepared guidelines for selling at a loss or predatory pricing based on Law no. 5/1999, which has the potential to cause monopolistic practices and unfair business competition. This study uses qualitative research methods with descriptive data analysis, through documentation techniques and literature studies. In 2018, several online stores alleged predatory pricing, including Tokopedia, Bukalapak, Shopee and Lazada. Not all flash sales are included in this practice. Flash sale is a marketing strategy with big discounts for a limited time. The public is advised to be more careful in choosing and comparing prices and product quality from various stores. The same pictures and descriptions do not guarantee the same product. The industry must be aware of predatory pricing that endangers the business, but does not ignore competitors in the digital business space.
The Influence of Copyright or Patent Rights on Sihobuk Peanut Products (Study on Tarutung Sihobuk Peanut Business) Sabda Dian Nurani Siahaan; Dziban Ali Ashab; Putriayu Sryanta; Zilla Angeliani; Rachel Napitupulu
Formosa Journal of Science and Technology Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i6.4460

Abstract

Sihobuk peanuts are nuts originating from Sihobuk Village, Tarutung, North Tapanuli. Sihobuk is a brand name taken from the name of a bean producing village. Not different from other nuts, Peanut Sihobuk has a savory and crunchy taste. Peanut Sihobuk is a kind of snack / snack that can make the audience not want to stop eating it. It is believed that the Sihobuk peanut market will grow rapidly in the future. This was triggered by the designation of Lake Toba as a major tourist destination and the inauguration of Silangit airport as an international airport. Many tourists will visit the North Tapanuli area and will definitely look for local culinary delights, including Sihobuk beans. Copyright or Patent is a right to protect a product or a work. Where protected products are guaranteed by state law. This allows the product to not be imitated or plagiarized by other competitors who are competing in selling other regional specialties.
Co-Authors Ahmad Albar Tanjung Al Faiz Ananda Putri Utami Anita Putri Hermawan Ayunda Fadilla Azalia Kartika Rudyani Cinta Rizkia Zahra Lubis Dearmando Novhero Damanik Devi Intan Sitompul Dodi Pramana Dziban Ali Ashab Esa Setiana Fahrul Alhamdi Hafiz Fauzia Agustini Fildzah Haryani Harahap Firza Aditya Gaby Romauli Simarmata Gani Pinodana Haga Creis Tentry Haryani Pratiwi Sitompul Ika Fitriani Sukur Insania Asyifa Hasibuan Intan Nur’aini Jufri Darma Khafi Puddin Lenti Susanna Saragih Lorena Hasibuan Maulana Rizqy Efvarius Melda Siburian Muhammad Ridho Nawawi Novita Indah Hasibuan Putriayu Sryanta Putriku, Aurora Elise Rachel Napitupulu Ranti Octavia Panjaitan Riandi Paskah Wijaya Sagala Saronom Silaban Selvia Apriani Siti Ulgari Sixson Roberto Simangunsong Zada Annuri Nabila Zilla Angeliani