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All Journal Jurnal Kajian Bali International Journal of Social Science and Business Forum Manajemen Journal of Tourism and Interdiciplinary Studies Journal Research of Management Journal of Business on Hospitality and Tourism Journal Research of Management
I Ketut Sutapa
Universitas Triatma Mulya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI PENGEMBANGAN WISATA PANTAI YEH GANGGA MENJADI PRODUK WISATA BERDAYA SAING DI KABUPATEN TABANAN BALI I Made Bayu Wisnawa; I Ketut Sutapa; I Gusti Agung Bagus Widiantara
Forum Manajemen Vol 14 No 1 (2016): Jurnal STIMI Vol. 14 No. 1 - 2016
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v14i1.127

Abstract

This research has a specific purpose: (i) determine the potential ofcoastal area can be developed as a tourism product, (ii) Knowing constraints arefaced in developing the tourism potential, and (iii) determine strategies that can beused in developing the tourism potential of the coast as a creative tourism productsYeh Gangga Beach, Sudimara village, Tabanan Bali. The general objective to beachieved is to improve the performance of the tourism sector in the welfare ofsociety Tabanan through sustainable tourism development by developing creativepotential.. The research found that (i) Yeh Gangga Beach has some potential creativityattraction, such as: art market, handycraft,video and photography, music and artperformance, scenery, and accomodation; (ii) The main problems encounteredare (i) Most strategic land has been switched ownership to investors. The strategyshould be applied is (i) Maintain Yeh Gangga Beach as tourist attraction developedTabanan through local regulations, (ii) increasing public awareness of tourism. Theimplications are (i) theoretically enriching literature of sustainability in tourismcoastal area, (ii) practically could enhance the government to develop coastaltourism in Tabanan Bali.
Biaya Promosi dan Tarif Kamar terhadap Pendapatan Kamar di Hotel THE HAVEN Bali Seminyak Laurentzia Aureola Octavina Wibowo; I Ketut Sutapa; I Made Gede Darma Susila
Journal Research of Management Vol. 5 No. 2 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.5216

Abstract

The study aims to determine the effect (1) promotional fees on room revenue at The Haven Bali Seminyak Hotel (2) room rates on room revenue at The Haven Bali Seminyak Hotel, (3) promotional fees and room rates on room revenue at The Haven Bali Seminyak Hotel, (4) how big the promotional fees and room rates on room revenue at The Haven Bali Seminyak Hotel. This study used secondary data in the form of promotional fees, room rates, and room revenue that earned from 2018 until 2022. This research is using a quantitative approach. Collecting data using interview and documentation. The sample in this study amounted to 60 data used time series data appointed by 2018 January until December 2022. Data analysis used multiple linear regression. The results of the study found that (1) Promotional fees has a positive and significant effect on room revenue, the value of sig. 0,000 < 0,005 indicates that H0 is rejected and Ha is accepted. (2) Room rates has a negative effect on room revenue, the value of sig. 0,831 < 0,005 indicates that H0 is accepted and Ha is rejected. (3) Promotional fees and Room rates together has a positive and significant influence on purchasing decisions. The simultaneous contribution or contribution of Promotional Fees and Room Rates variables to room revenue decisions is 71.9% while 29.1% is determined by other variables not examined in this study.
Co-Authors Apitha Zahra Esha Saviera Desak Made Purnama Dewi Erna Wiles I Gusti Agung Bagus Widiantara I Made Bayu Wisnawa I Made Dedi Adi Pratama I Made Gede Darma Susila I Putu Andreas Adi Astawa I Wayan Kartimin Laurentzia Aureola Octavina Wibowo Ni Luh Ayu Sara Pertiwi Ni Luh Ayu Sumaria Dewi Ni Luh Gede Eka Wintari Ni Luh Putu Agustini Karta Ni Made Ary Widiastini Ni Made Christine Dwiyanti Ni Made Manik Prasanthi Bendesa Ni Wayan Mekarini Putu Agus Prayogi