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All Journal Jurnal Kajian Bali ANUBHAVA: Jurnal Ilmu Komuniksi Hindu
I Gede Sutarya
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Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Modal Budaya Guru Yoga Lokal Menghadapi Persaingan Global dalam Pariwisata Yoga di Bali I Gede Sutarya
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 10 No. 1 (2020): BALI DIASPORA
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2020.v10.i01.p06

Abstract

Yoga tourism in Bali has been running from the 1980s to the present day, initially created by overseas yoga teachers. In the 2000s, however, local Balinese yoga teachers began to emerge and compete with overseas yoga teachers. This article analyzes the ability of local yoga teachers to compete in the business of yoga tourism against foreign yoga teachers. The analysis focuses on the cultural capital owned by local yoga teachers and the role of that cultural capital in business competition of yoga tourism. Data was collected by literature study, non-participatory observation, in-depth interviews, and surveys. They were nalyzed by habitus theory and the product planning theory. This article concludes that the unique cultural capital possessed by Balinese yoga teachers is a provision for them to face competition in the yoga tourism business which eventually becomes a way for them to preserve that cultural capital.
Co-Authors Dewa Putu Agus Sanjaya Putr I Gede Suwantana I Ketut Arta Widana I Ketut Wardana Yasa I Made Argawa I Nyoman Yoga Segara I Wayan Agus Yuliawan I Wayan Sari Dika Ida Anuraga Nirmalayani Indra Pranata Darma, I Gusti Ketut Kristina, Ni Made Rai Ni Luh Ernawati Ni Nyoman Perni Ni Putu Ayu Desi Wulandari Sang Ayu Made Rahayu Sintyananda Gayatri Tangkas, I Gede Tangkas Prema Bhawana Widya Sena, I Gusti Made