Article Per Year (5 Year)
p-Index From 2021 - 2026
3.799
P-Index
This Author published in this journals
All Journal Dinamika Akuntansi Keuangan dan Perbankan AKSES: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JAB (Jurnal Akuntansi & Bisnis) BBM (Buletin Bisnis dan Manajemen) Stability: Journal of Management and Business Owner : Riset dan Jurnal Akuntansi Jurnal Aplikasi Akuntansi BALANCE: Economic, Business, Management and Accounting Journal Jurnal Ekonomi Dan Bisnis JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) Neraca Quantitative Economics and Management Studies Jurnal Litbang Kota Pekalongan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) BULETIN BISNIS & MANAJEMEN (BBM) JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Jurnal Pendidikan Ekonomi, Akuntansi dan Kewirausahaan (JPEAKU) IC Tech: Majalah Ilmiah Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Ilmiah Akuntansi dan Keuangan Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Jurnal Ragam Pengabdian International Conference on Digital Advanced Tourism, Management, and Technology
Rizka Ariyanti
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

Published : 45 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 45 Documents
Search

 1   2   3   4   5 
Optimalisasi Penggunaan E Commerce untuk Mempeluas Pangsa Pasar pada UMKM Makanan Olahan Ali Imron; M. Iqbal Notoatmojo; Rizka Ariyanti
Jurnal Ragam Pengabdian Vol. 2 No. 2 (2025): Agustus
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/rnd8hb30

Abstract

This community service program aims to enhance the capacity of micro, small, and medium enterprises (MSMEs) in the processed food sector in Pekalongan Regency to utilize e-commerce as a strategy to expand their market reach. The main issues identified include low digital literacy and suboptimal use of digital platforms for product marketing. Through an action-based learning approach, the program was implemented through structured training and mentoring activities focused on social media utilization, marketplace registration, and the creation of digital promotional content. The results indicate an improvement in participants’ skills in managing social media accounts, registering on marketplaces, and producing engaging promotional materials. The long-term outcomes of the program include increased sales volume, higher income, and sustainable digital business practices among MSMEs. Additionally, the program produced scientific publications, video documentation, and a replicable training module. This community service initiative contributes to strengthening the competitiveness of MSMEs in the digital economy era.  
Financial Literacy’s Moderating Role in Savings and MSME Sustainability: Evidence from Central Java, Indonesia Efriyani sumastuti; C. Tri Widiastuti; Rizka Ariyanti; Ali Imron
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4107

Abstract

The objective of This investigation is to investigate the influence of financial inclusion and financial literacy on the sustainability of businesses, with business savings serving as a mediating factor and financial literacy acting as a moderator. The study involved 150 culinary MSMEs in Central Java and utilized a quantitative method with the SmartPLS 3.0 analytical tool. The findings suggest that financial literacy and financial inclusion significant direct influences on business sustainability. Additionally, Financial literacy significantly influences business savings, highlighting its important role in shaping the financial behaviors of MSMEs. On the other hand, business savings do not show a statistically significant direct impact on business sustainability, and their mediating role receives only partial support. The moderating effect of financial literacy on the connection between business savings and business sustainability is significant but in a negative direction. These results suggest that while financial literacy is generally advantageous, it can change the role of savings if not integrated with effective financial planning. This research provides a theoretical contribution to the comprehension of financial behavior models in MSMEs and supports the achievement of SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure) through inclusive financial empowerment.
The Influence Of Service Quality, Customer Relationship Management (CRM) And Brand Image On Customer Loyalty With Customer Satisfaction As An Intervening Variable Ali Imron; Rizka Ariyanti
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.54

Abstract

The aim of this research is to determine and analyze the influence of Service Quality, Customer Relationship Management (CRM) and Brand Image on Customer Loyalty with Customer Satisfaction as an intervening variable. This research uses purposive sampling with a sample of 100 respondents. This research testing uses quantitative methods. The validity test results of all question items are valid because the value of rcount > rtable. The reliability test results of all question items are reliable because the Cronbach Alpha value is> 0.60. The results of the classical assumption test all variables meet the classical assumption criteria. The results of multiple linear regression analysis in this research obtained b1 = 0.133 which shows the positive influence of the Service Quality variable (X1) on customer loyalty (Y). Meanwhile b2 = 0.182 shows the positive influence of CRM variables (X2) on Customer Loyalty (Y). Lastly, b3 = 0.252 shows the positive influence of the Brand Image variable (X3) on Customer Loyalty (Y).To test the hypothesis, there is a partially significant influence between Service Quality (X1) on customer loyalty (Y) with a value of tcount > ttable (3.978 > 1.983). CRM (X2) has a partially significant effect on Customer loyalty (Y) with a value of tcount > ttable (2.164 > 1.983). Brand Image (X3) has a partially significant effect on Customer Loyalty (Y) with a value of tcount > ttable (2.335 > 1.986). Customer Satisfaction (Z) mediates the influence of Service Quality (X1) on Customer Loyalty (Y) with a value of tcount > ttable (14.734 > 1.983). Customer Satisfaction (Z) mediates the influence between CRM (X2) on Customer loyalty (Y) with a value of tcount > ttable (10.335>1.983). Customer Satisfaction (Z) mediates the influence of Brand Image (X3) on Customer Loyalty (Y) with a value of tcount > ttable (10.258 > 1.983). Customer Satisfaction (Z) has a partially significant effect on Customer Loyalty (Y) with a value of tcount > ttable (3.513 > 1.983).
DISSIMILARITY IN PERCEPTION BETWEEN LEGISLATIVE CANDIDATES AND THE ELECTORAL DISTRICT COMMUNITY REGARDING THE EXPERTISE OF FORENSIC AUDITORS Imam Prayogo; Rizka Ariyanti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2227

Abstract

Corruption in Indonesia remains high despite continued efforts by the KPK. Public awareness of forensic audits and the importance of selecting leaders with integrity are alternative strategies for preventing corruption. This study aims to examine the perceptual dissimilarity between Legislative Candidates and the Electorate concerning the competencies of forensic auditors. Using a survey research design with descriptive and exploratory methods, data were collected through questionnaires and interviews to test hypotheses related to forensic accounting expertise. Respondents included 8 Legislative Candidates and 33 members of the Electorate, with data analyzed using an independent T-test. The study results indicate an expectation gap between Legislative Candidates and the Electorate in factors such as deductive analysis (H1), critical thinking (H2), investigative flexibility (H4), analytical skills (H5), oral communication (H6), specific legal knowledge (H8), and composition (H9). The conclusion of this study is that there is a perceptual dissimilarity regarding forensic auditor competencies in unstructured problem-solving (H3) and written communication (H7).
Analisis Pengaruh Kecintaan Merek (Brand Love) dan Pengalaman Merek (Brand Experience) Terhadap Keputusan Pembelian Produk UKM Batik di Pekalongan Dengan Mediasi Pemasaran Hijau (Green Marketing) Notoatmojo, Iqbal; Rizka Ariyanti; Ali Imron
JPEAKU (Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan) Vol 5 No 1 (2025): JPEAKU (Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jpeaku.v5i1.25306

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kecintaan merek (brand love) dan pengalaman merek (brand experience) terhadap keputusan pembelian produk UKM batik di Pekalongan melalui pemasaran hijau (green marketing) sebagai variabel mediasi. Latar belakang penelitian ini didasari oleh meningkatnya kesadaran konsumen terhadap isu lingkungan, sehingga pelaku usaha, termasuk UKM batik, perlu mengadopsi strategi pemasaran berkelanjutan yang mampu membangun hubungan emosional dan pengalaman positif dengan konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode eksplanatori dan teknik analisis data menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan bantuan software SmartPLS 3. Sampel dalam penelitian ini berjumlah 100 responden yang merupakan konsumen produk batik UKM di Pekalongan, dengan teknik pengambilan sampel non-probability accidental sampling. Hasil penelitian menunjukkan bahwa kecintaan merek (brand love) dan pengalaman merek (brand experience) berpengaruh positif dan signifikan terhadap keputusan pembelian melalui strategi pemasaran hijau (green marketing). Penelitian ini menegaskan pentingnya integrasi strategi emosional dan pengalaman merek dengan nilai-nilai keberlanjutan untuk mendorong keputusan pembelian konsumen secara lebih efektif.
Co-Authors Adi Gunawan Aditya, Dicky Ali Imron Ali Imron Ali Imron Ali Imron Anni Safitri Aria Mulyapradana C. Tri Widiastuti Efriyani Sumastuti Eriza Safitri Fatmawati, Rizky Firdausi Ahli Hartoyo Hartoyo Imam Prayogo Iqbal N A Ira Setiawati Jilma Dewi A Kinanti Restu P Kusuma Wijaya Laely T Soraya M Iqbal Notoatmojo M. Iqbal Notoatmojo M. Iqbal Notoatmojo M. Iqbal Notoatmojo M.Iqbal Notoatmojo Muhammad Iqbal Notoatmojo Muhammad Zain Zain Muhsin Hadi Mujiyono Mujiyono Mujiyono Mujiyono Naila Fitriani Notoatmojo, Iqbal Nur Cahyati Nur Rokhman Okti Kusuma Dewi Putri S. Qurotul A’yunina Restu P, Kinanti Rizka Muamaroh Singgih Setiawan Soraya, Laely T Sri Murniati