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All Journal Dinamika Akuntansi Keuangan dan Perbankan AKSES: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JAB (Jurnal Akuntansi & Bisnis) Stability: Journal of Management and Business Owner : Riset dan Jurnal Akuntansi Jurnal Aplikasi Akuntansi BALANCE: Economic, Business, Management and Accounting Journal Jurnal Ekonomi Dan Bisnis JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) Neraca Quantitative Economics and Management Studies Jurnal Litbang Kota Pekalongan BULETIN BISNIS & MANAJEMEN (BBM) JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Jurnal Pendidikan Ekonomi, Akuntansi dan Kewirausahaan (JPEAKU) IC Tech: Majalah Ilmiah Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Ilmiah Akuntansi dan Keuangan Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat International Conference on Digital Advanced Tourism, Management, and Technology
Rizka Ariyanti
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Public Health Social Sciences Other

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The Influence Of Service Quality, Customer Relationship Management (CRM) And Brand Image On Customer Loyalty With Customer Satisfaction As An Intervening Variable Ali Imron; Rizka Ariyanti
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.54

Abstract

The aim of this research is to determine and analyze the influence of Service Quality, Customer Relationship Management (CRM) and Brand Image on Customer Loyalty with Customer Satisfaction as an intervening variable. This research uses purposive sampling with a sample of 100 respondents. This research testing uses quantitative methods. The validity test results of all question items are valid because the value of rcount > rtable. The reliability test results of all question items are reliable because the Cronbach Alpha value is> 0.60. The results of the classical assumption test all variables meet the classical assumption criteria. The results of multiple linear regression analysis in this research obtained b1 = 0.133 which shows the positive influence of the Service Quality variable (X1) on customer loyalty (Y). Meanwhile b2 = 0.182 shows the positive influence of CRM variables (X2) on Customer Loyalty (Y). Lastly, b3 = 0.252 shows the positive influence of the Brand Image variable (X3) on Customer Loyalty (Y).To test the hypothesis, there is a partially significant influence between Service Quality (X1) on customer loyalty (Y) with a value of tcount > ttable (3.978 > 1.983). CRM (X2) has a partially significant effect on Customer loyalty (Y) with a value of tcount > ttable (2.164 > 1.983). Brand Image (X3) has a partially significant effect on Customer Loyalty (Y) with a value of tcount > ttable (2.335 > 1.986). Customer Satisfaction (Z) mediates the influence of Service Quality (X1) on Customer Loyalty (Y) with a value of tcount > ttable (14.734 > 1.983). Customer Satisfaction (Z) mediates the influence between CRM (X2) on Customer loyalty (Y) with a value of tcount > ttable (10.335>1.983). Customer Satisfaction (Z) mediates the influence of Brand Image (X3) on Customer Loyalty (Y) with a value of tcount > ttable (10.258 > 1.983). Customer Satisfaction (Z) has a partially significant effect on Customer Loyalty (Y) with a value of tcount > ttable (3.513 > 1.983).
Analisis Pengaruh Kecintaan Merek (Brand Love) dan Pengalaman Merek (Brand Experience) Terhadap Keputusan Pembelian Produk UKM Batik di Pekalongan Dengan Mediasi Pemasaran Hijau (Green Marketing) Notoatmojo, Iqbal; Rizka Ariyanti; Ali Imron
JPEAKU (Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan) Vol 5 No 1 (2025): JPEAKU (Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jpeaku.v5i1.25306

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kecintaan merek (brand love) dan pengalaman merek (brand experience) terhadap keputusan pembelian produk UKM batik di Pekalongan melalui pemasaran hijau (green marketing) sebagai variabel mediasi. Latar belakang penelitian ini didasari oleh meningkatnya kesadaran konsumen terhadap isu lingkungan, sehingga pelaku usaha, termasuk UKM batik, perlu mengadopsi strategi pemasaran berkelanjutan yang mampu membangun hubungan emosional dan pengalaman positif dengan konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode eksplanatori dan teknik analisis data menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan bantuan software SmartPLS 3. Sampel dalam penelitian ini berjumlah 100 responden yang merupakan konsumen produk batik UKM di Pekalongan, dengan teknik pengambilan sampel non-probability accidental sampling. Hasil penelitian menunjukkan bahwa kecintaan merek (brand love) dan pengalaman merek (brand experience) berpengaruh positif dan signifikan terhadap keputusan pembelian melalui strategi pemasaran hijau (green marketing). Penelitian ini menegaskan pentingnya integrasi strategi emosional dan pengalaman merek dengan nilai-nilai keberlanjutan untuk mendorong keputusan pembelian konsumen secara lebih efektif.
Co-Authors Adi Gunawan Aditya, Dicky Ali Imron Ali Imron Ali Imron Ali Imron Anni Safitri Aria Mulyapradana C. Tri Widiastuti Efriyani Sumastuti Eriza Safitri Fatmawati, Rizky Firdausi Ahli Hartoyo Hartoyo Iqbal N A Ira Setiawati Jilma Dewi A Kinanti Restu P Kusuma Wijaya Laely T Soraya M Iqbal Notoatmojo M. Iqbal Notoatmojo M. Iqbal Notoatmojo M. Iqbal Notoatmojo M.Iqbal Notoatmojo Muhammad Iqbal Notoatmojo Muhammad Zain Zain Muhsin Hadi Mujiyono Mujiyono Naila Fitriani Notoatmojo, Iqbal Nur Cahyati Nur Rokhman Okti Kusuma Dewi Putri S. Qurotul A’yunina Restu P, Kinanti Rizka Muamaroh Singgih Setiawan Soraya, Laely T Sri Murniati