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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Lumbung: Jurnal Ilmiah Politeknik Pertanian Negeri Payakumbuh Jurnal Ekonomi dan Bisnis Dharma Andalas
Riva Hendriani
Politeknik Pertanian Negeri Payakumbuh
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Materials Science & Nanotechnology Physics

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Pelatihan Aplikasi Sarana Pemasaran Online Imooji Untuk Mitra Produk Gusereen di Masa Pandemi Covid-19 Latifa Hanum; Regia Indah Kemala Sari; Riva Hendriani; Siska Fitrianti
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 7 No. 3 (2021): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.7.3.201-208

Abstract

Marketing of palm sugar products in District of Lima Puluh Kota is still managed traditionally, rarely use online marketing. Product marketing of Gusereen still relies on word of mouth and the limited use of groups on social media. This training activity aims to provide knowledge on how to make imooji digital brochures to increase promotion and sales of Gusereen products. The collection of data and information is conducted by observing and interviewing the needs and situations experienced by partners, business processes and obstacles faced. Training method is using the PLA (Participatory Learning and Action) method. Exposure of lesson materials to partners is conducted by providing information on the use of imooji, the choice of packages provided, and how to use imooji. Participants get lesson learn and guidance through the direct practices of using the application. The training practices carried out include 1) How to log in and register as a new user; 2) How to use the imooji user interface; 3) Choose a preferred and suitable template for Gusereen products; 4) Upload photos of the products; 5) Change text or product images; 6) Save and preview the created imooji; and 7) Publish or share imooji on social media. This training succeeded in increasing participants' knowledge by 45% from pre-test to post-test. Participants benefit from the training provided and 87% of participants understand the material provided. This training is expected to be the beginning of the transfer of knowledge and information to the palm sugar business community, especially for palm sugar business actors in Labuah Gunuang.
IMPACTS OF COVID-19 PANDEMIC ON CONSUMPTION BEHAVIOR OF COLLEGE STUDENTS IN POLITANI PAYAKUMBUH Iis Ismawati; Sri Nofianti; Hidayat Raflis; Riva Hendriani
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 5, No 2 (2021): November 2021
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v5i2.9953

Abstract

Covid-19 has drastically changed the learning system in almost all universities in Indonesia.Learning online systems lead to increased expenses for buying internet packages and is thought to have an impact on the food and non-food consumption patterns of students. This research evaluates the consumption behavior of the Politani payakumbuh’s Student College in the context of Covid-19 emergence. The data collection technique used was simple random sampling. Data collection was carried out during July-September 2020, using an online questionnaire, distributed via Whatsapp group. Quantitative descriptive data analysis approach to 474 respondents is obtained, who have filled out the questionnaire. Two respondents have been excluded because the data is incomplete. The results of the study stated that the Covid-19 pandemic had an impact on decreasing parental income (85%) and then followed by a reduction in student's monthly allowance (98,5%). The decrease in the monthly student allowance was allegedly due to a decrease in the parents' income. Percentage of students' average monthly allowance at intervals > IDR 500,000 decreased from 42% to 31%. This decrease in student income has an impact on changes in food and non-food consumption patterns. The percentage of food (food, drinks, and snacks) expenditure incline to fall, while non-food expenditure, especially communication costs, rose quite sharply (83%). This research also contributes to supporting the existence of Keynes's classical assumption theory. Practically this study can be used as input for the government in implementing effective learning policies in the New Normal Era.
Analisis Pendapatan Petani Padi Pengguna Pupuk Organik dan Anorganik di Kecamatan Harau Riva Hendriani; Sri Kembaryanti Putri; Latifa Hanum; Mukhlis Mukhlis
LUMBUNG Vol. 17 No. 2 (2018): Juli
Publisher : Politeknik Pertanian Negeri Payakumbuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (812.48 KB) | DOI: 10.32530/lumbung.v17i2.37

Abstract

Penelitian ini didasarkan pada: ketergantungan petani yang menggunakan pupuk anorganik dan meningkatkan harga pupuk anorganik yang berakibat pada peningkatan biaya produksi dan berkurangnya keuntungan usahatani padi, sehingga mempengaruhi kesejahteraan petani keluarga. Tujuan penelitian ini adalah: 1) Untuk mengetahui pendapatan petani padi, 2) Untuk mengetahui perbedaan pendapatan antara petani pupuk organik padi dan pupuk petani padi anorganik. Metode pencapaian tujuan dilakukan dengan: analisis usahatani menggunakan rumus pendapatan usahatani. Hasil penelitian menunjukkan bahwa: 1) Pendapatan petani padi pupuk organik adalah Rp.657.838 menjadi 14.633.798; pendapatan rata-rata sebesar Rp. 5.464.104,03. Sedangkan pendapatan petani padi pupuk anorganik adalah Rp. 500.983 hingga Rp 14.189.743; pendapatan rata-rata sebesar Rp 5.901.806,24; 2) Pendapatan petani padi pupuk organik tidak berbeda nyata dengan pendapatan petani padi anorganik.
Characteristics of Production Factors and Production of Zero Tillage System Rice Farming Mukhlis Mukhlis; Iis Ismawati; Nova Sillia; Siska Fitrianti; Indria Ukrita; Raeza Firsta Wisra; Hidayat Raflis; Riva Hendriani; Latifa Hanum; Hasan Ibrahim; Sri Nofianti; Andrik Marta; Nila Sari
Jurnal Penelitian Pendidikan IPA Vol 10 No 8 (2024): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i8.8542

Abstract

Zero tillage system is able to prepare the land for plants to grow and produce well by paying attention to the ecological balance of the environment, especially water and soil. The purpose of this study was to determine the characteristics of production factors and production characteristics of rice paddy farming with no-tillage system. This research used descriptive method, conducted in Taram village, Harau sub-district. Sample determination using snowball sampling method, with a total sample of 50 farmers. Data collection by interview using questionnaires for primary data and documentation method for secondary data. Data analysis used qualitative descriptive analysis with a triangulation approach. The results showed the characteristics of production factors include: paddy field area 0.25 - 2.0 ha, seed requirement 8 - 60 kg/acre, compost fertiliser 0.25 - 2 tonnes/acre, Urea fertiliser 25 - 200 kg, NPK Phonska fertiliser 25 - 200 kg, herbicide 1 - 3 litres, insecticide 1 - 2 litres, labour consists of labour within the family and labour outside the family, including: Labour and female labour, and capital consists of cash, hoes, and knapsack sprayers. The amount of farm labour can be reduced by up to 145%, especially in land preparation activities, because there is no tillage and only spraying of residual rice stalks and weeds. Rice production characteristics: Total production of 800 - 6,200 Kg/acre, with an average of 2,262.80 Kg. The selling price of rice production was IDR 7,500/kg - IDR 7,800/kg, with an average of IDR 7,710/Kg.
Pengaruh Harga, E-WOM Melalui Mediasi Citra Merek Terhadap Keputusan Pembelian Kopi Motor Keliling Iis Ismawati; Sri Nofianti; Hidayat Raflis; Riva Hendriani; Latifa Hanum
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 28 No 1 (2026): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v28i1.2419

Abstract

This study aims to examine the influence of price and electronic word-of-mouth (E-WOM) on the purchase decisions for mobile coffee bike products, with brand image as a mediating variable. The research was conducted in two locations: Payakumbuh City and the Fifty Cities Regency. The sampling technique employed was accidental sampling, with data collected from 174 respondents using questionnaires. The analysis was performed using the Partial Least Squares (PLS) method with the SmartPLS 3.0 application. The results indicate that the constructed model is valid, reliable, and has good predictive power. Product price, E-WOM management, and brand image in the mobile coffee bike business each have a significant positive direct effect on purchase decisions. The indirect relationship was only significant for the variables of price and brand image, while it was not significant for the E-WOM variable. This suggests that the brand image variable operates through different mediation mechanisms in influencing purchase decisions. The implications of this research are that mobile coffee bike entrepreneurs should focus on implementing strategic pricing relevant to their value proposition, accompanied by active E-WOM management and consistent brand building to optimally enhance consumer purchase decisions. Furthermore, to remain competitive, businesses need to optimize the use of social media in communicating with consumers to increase buyer interest, particularly among the younger generation, which tends to have a high dependency on smartphone usage Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh harga dan E-WOM terhadap Keputusan pembelian kopi motor keliling melalui mediasi variabel citra merek. Penelitian dilakukan di dua lokasi yaitu Kota Payakumbuh dan Kabupaten Lima Puluh Kota. Teknik pengambilan sampel menggunakan accidental sampling. Jumlah sampel adalah 174 responden dengan teknikpengumpulan data menggunakan kuesioner. Partial Least Square (PLS) dengan alat bantu aplikasi SmartPLS 3.0 merupakan teknik yang dipilih dalam penelitian ini. Hasil penelitian menunjukkan bahwa model yang dibangun valid, reliabel dan memiliki kekuatan prediksi yang baik. Harga produk, pengelolaan E-WOM, citra merek pada usaha kopi motor keliling secara langsung berpengaruh positif signifikan terhadap keputusan pembelian. Hubungan tidak langsung hanya signifikan pada variabel harga dan citra merek, sementara untuk variabel E-WOM tidak signifikan, menunjukkan bahwa variabel citra merek memiliki mekanisme mediasi yang berbeda dalam mempengaruhi Keputusan pembelian. Implikasi dari penelitian ini adalah bagi pelaku usaha kopi motor keliling perlu focus pada penetapan harga strategis yang relevan dengan value proporsition yang diiringi dengan manajemen E-WOM yang aktif dan membangun citra merek yang konsisten agar dapat memberikan hasil optimal dalam meningkatkan Keputusan pembelian konsumen. Selanjutnya agar mampu bersaing, pelaku usaha perlu melakukan optimalisasi penggunaan media social dalam berkomunikasi dengan konsumen untuk meningkatkan minat pembeli terutama generasi muda yang cenderung memiliki ketergantungan yang tinggi pada penggunaan smartphone.
Co-Authors Andrik Marta Hasan Ibrahim Hidayat Raflis Iis Ismawati Indria Ukrita Latifa Hanum Mukhlis Mukhlis Nila Sari Nova Sillia Raeza Firsta Wisra Regia Indah Kemala Sari Siska Fitrianti Sri Kembaryanti Putri Sri Nofianti