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All Journal Jurnal Mahasiswa Perpajakan JAM : Jurnal Aplikasi Manajemen International Journal of Local Economic Governance PROFIT : Jurnal Administrasi Bisnis
Srikandi Kumadji
Universitas Brawijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH REPUTASI MEREK DAN KOMUNITAS PELANGGAN TERHADAP NILAI PELANGGAN, WORD OF MOUTH SERTA KEPUTUSAN PEMBELIAN (Studi pada Pembeli Non-Member Produk Kesehatan Melilea di Kecamatan Lowokwaru Kota Malang) Rahmadevita, Lusy Deasyana; Suharyono, Suharyono; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 7 No. 1 (2013): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

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TujuaAbstractThe purpose of this study is to examine the extent to which Brand Reputation and customer community of Melilea Soy Milk, perspective of consumers. This study is use Accidental sampling 102 people by the number of respondents who are not members. In this study using (Path Analysis).The hypothesis of this study is a Brand Reputation has significant toward Customer Value, Reputation Brand has significant toward Word Of Mouth, Brand Reputation has significant toward buying decision, Customer Community has significant toward Customer Value, Customer Communities has significant toward Word Of Mouth, Customer Community has significant toward decision Purchasing, Customer Value has significant toward Word Of Mouth, Customer Value has significant toward buying decision, Word Of Mouth has significant toward buying decision.Keywords: Brand Reputation, Customer Communities, Customer Value, Word Of Mouth, Buying Decisionn dari penelitian ini adalah meneliti sejauh mana Reputasi Merek Susu Kedelai Melilea dan Komunitas pelanggan di mata konsumen.Cara pengambilan sampel menggunakan Accidental Sampling dengan jumlah 102 orang responden yang bukan anggota. Pada penelitian ini menggunakan analisis jalur (Path Analysis).Hipotesis penelitian ini adalah Reputasi Merek berpengaruh signifikan terhadap Nilai Pelanggan, Reputasi Merek berpengaruh signifikan terhadap Word Of Mouth, Reputasi Merek berpengaruh signifikan terhadap Keputusan Pembelian, Komunitas Pelanggan berpengaruh signifikan terhadap Nilai Pelanggan, Komunitas Pelanggan berpengaruh terhadap Word Of Mouth, Komunitas Pelanggan berpengaruh terhadap Keputusan Pembelian, Nilai Pelanggan berpengaruh signifikan terhadap Word Of Mouth, Nilai Pelanggan berpengaruh signifikan terhadap Keputusan Pembelian, Word Of Mouth berpengaruh signifikan terhadap Keputusan Pembelian. Kata Kunci: Reputasi Merek, Komunitas Pelanggan, Nilai Pelanggan, Word Of Mouth keputusan Pembelian
PENGARUH CITRA PERUSAHAAN (CORPORATE IMAGE) DAN PENANGANAN KELUHAN (COMPLAINT HANDLING) TERHADAP KEPUASAN (SATISFACTION), KEPERCAYAAN (TRUST) SERTA LOYALITAS PELANGGAN (LOYALTY) (SURVEI PADA PELANGGAN BENGKEL SERVIS RESMI TOYOTA DI KOTA MALANG) Akbarina, Farida; Suharyono, Suharyono; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 7 No. 2 (2013): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

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Abstract The objective of this study is to analyze and explain the effect of Corporate image and Complaint Handling toward Satisfaction, Trust and Loyalty. The research belongs to explanatory research. The samples are taken by using accidental sampling. Population in this study is Authorized Toyota Service Station Customers in Malang. The size of samples determined 102 people. The data is analyzed by using Path Analisys . The findings of this study show: 1) Corporate Image have significant effect toward Satisfaction. 2) Complaint Handling have significant effect toward Satisfaction 3) Corporate Image have significant effect toward Trust. 4) Complaint Handling have significant effect toward Trust. 5) Satisfaction have significant effect toward Trust. 6) Corporate Image do not have significant effect toward Loyalty. 7) Complaint Handling have significant effect toward Loyalty. 8) Satisfaction have significant toward Loyalty. 9) Trust have significant effect toward Loyalty. Key Word: Corporate Image, Complaint Handling,Satisfaction, Trust, Loyalty.     Abstrak Tujuan dari penelitian ini adalah menganalisis dan menjelaskan pengaruh dari Citra Perusahaan dan Penanganan Keluhan terhadap Kepuasan, Kepercayaan dan Loyalitas. Penelitian ini termasuk explanatory research. Metode pengambilan data teknik survei. Teknik pengambilan sampel yaitu accidental sampling. Populasi pada penelitian ini adalah Pelanggan servis bengkel resmi Toyota di Kota malang. Metode analisis yang digunakan adalah Path Analisys, Hasil penelitian menunjukkan bahwa 1) Citra perusahaan berpengaruh signifikan terhadap Kepuasan. 2) Penanganan Keluhan  berpengaruh signifikan terhadap Kepuasan 3) Citra Perusahaan berpengaruh signifikan terhadap Kepercayaan. 4) Penanganan Keluhan  berpengaruh signifikan terhadap Kepercayaan 5) Kepuasan  berpengaruh signifikan terhadap Kepercayaan. 6) Citra Perusahaan berpengaruh tidak signifikan terhadap Loyalitas. 7) Penanganan Keluhan  berpengaruh signifikan terhadap Loyalitas. 8) Kepuasan berpengaruh signifikan terhadap Loyalitas. 9) Kepercayaan berpengaruh signifikan terhadap Loyalitas.   Kata Kunci: Citra Perusahaan, Penanganan Keluhan, Kepuasan Pelanggan, Kepercayaan, dan Loyalitas.
PENGARUH HUBUNGAN BISNIS DENGAN TEKANAN (COERCIVE) DAN TANPA TEKANAN (NON-COERCIVE) TERHADAP KEPERCAYAAN (TRUST) DAN KOMITMEN (COMMITMENT) SERTA DAMPAKNYA PADA KERJASAMA (COOPERATION) JANGKA PANJANG DALAM SUPPLY CHAIN MANAGEMENT Priyani, Winata Rizqy; Suharyono, Suharyono; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 7 No. 2 (2013): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

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PENGARUH HUBUNGAN BISNIS DENGAN TEKANAN (COERCIVE) DAN TANPA TEKANAN (NON-COERCIVE) TERHADAP KEPERCAYAAN (TRUST) DAN KOMITMEN (COMMITMENT) SERTA DAMPAKNYA PADA KERJASAMA (COOPERATION) JANGKA PANJANG DALAM SUPPLY CHAIN MANAGEMENT (SURVEI PADA DETELER RUMAH SAKIT DR. SAIFUL ANWAR MALANG DAN RUMAH SAKIT ISLAM UNISMA MALANG) ABSTRAK Tujuan dari penelitian ini adalah menganalisis dan menjelaskan pengaruh hubungan bisnis dengan Tekanan dan tanpa Tekanan terhadap kepercayaan dan komitmen serta dampaknya pada kerjasama jangka panjang dalam supply chain management.  Penelitian ini termasuk explanatory research.  Metode pengambilan data teknik survei.  Teknik pengambilan sampel yaitu accidental sampling.  Populasi pada penelitian ini adalah pemasok obat-obatan (Deteler) Rumah Sakit dr. Saiful Anwar Malang dan Rumah Sakit Islam UNISMA Malang dengan jumlah 115 responden. Metode analisis yang digunakan adalah Path.  Hasil penelitian menunjukkan bahwa 1) hubungan bisnis dengan Tekanan tidak berpengaruh signifikan terhadap kepercayaan. 2) hubungan bisnis dengan Tekanan berpengaruh signifikan terhadap kerjasama jangka panjang. 3) hubungan bisnis dengan Tekanan berpengaruh signifikan terhadap komitmen. 4) hubungan bisnis dengan tanpa Tekanan berpengaruh signifikan terhadap kepercayaan. 5) hubungan bisnis dengan tanpa Tekanan berpengaruh signifikan terhadap kerjasama jangka panjang. 6) hubungan bisnis dengan tanpa Tekanan berpengaruh signifikan terhadap  komitmen. 7) hubungan bisnis dengan kepercayaan berpengaruh signifikan terhadap komitmen. 8) hubungan bisnis dengan kepercayaan berpengaruh signifikan terhadap kerjasama jangka panjang. 9) hubungan bisnis dengan komitmen terhadap kerjasama. Kata kunci: Tekanan, Tanpa Tekanan, Kepercayaan, Komitmen, Kerjasama jangka panjang ABSTRACT The purpose of this study is to analyze and explain the effect of business relationship with coercive and non-coercive on trust and commitment as well as its impact on long-term cooperation in the supply chain management. This study includes an explanatory research. Survey data collection techniques. Sampling technique that is accidental sampling. The population in this study is a supplier of medicines (Deteler) dr. Saiful Anwar Hospital Malang Unisma Islam by the number of 115 respondents. The analytical method used is Path. The results showed that 1) the business relationship with coercive no significant effect on trust. 2) the business relationship with coercive significant effect on the long-term cooperation. 3) the business relationship with coercive significant effect on commitment. 4) the business relationship non-coercive significant effect on trust. 5) the business relationship non-coercive significant effect on long-term cooperation. 6) the business relationship non-coercive significant effect on commitment. 7) business relationship with a significant effect on the commitment of trust. 8) the business relationship with the trust significantly influence long-term cooperation. 9) business relationships with a commitment to cooperation. Keywords: Coercive, Non-Coercive, Trust, Commitment, Long-Term Cooperation 
FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN DAN PENGGUNAAN MOBILE MARKETING (M-MARKETING) (SURVEY PADA MAHASISWA PELANGGAN TELKOMSEL DI UNIVERSITAS BRAWIJAYA) Dewi Kumalasari, R. Amalina; Fauzi DH, Achmad; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 7 No. 2 (2013): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

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Mobile phones usually used for personal purposes will certainly bring a certain reaction from their owners if some unauthorized users make use of this medium for commercial purposes. This study was performed to determine factors influencing consumer acceptance and use of mobile marketing by using factors of utility, contextual information, control, sacrifice, and trust. This research also included factors of attitude toward mobile marketing and behavioral intention to use mobile marketing adopted from the theory of TAM (Technology Acceptance Model) and tested their effects on actual use of mobile marketing. An explanatory research applying a quantitative approach was used. Methods of data collection used a questionnaire with a sample of 145 respondents from the students of Brawijaya University that use Telkomsel as their mobile phone provider. Analysis with Structural Equation Model shows that perceived utility, contextual information, perceived control, perceived sacrifice, and perceived beliefs significantly influence the attitude toward mobile marketing. Perception utility does not have significant effect on the behavioral intention to use mobile marketing but has significant effect on actual use of mobile marketing. Attitude toward mobile marketing significantly influence the behavioral intention to use mobile marketing and behavioral intention to use mobile marketing affects the actual use of mobile marketing.   
PERAN KOMUNIKASI PEMASARAN TERPADU TERHADAP SIKAP DAN PENGARUHNYA PADA KEPUTUSAN PEMBELIAN (Studi pada Konsumen Minuman Kemasan Minute Maid Pulpy yang Tergabung dalam Group Facebook Minute Maid Pulpy Indonesia) Yusni, Yusni; Fauzi DH, Achmad; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 8 No. 1 (2014): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

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Abstract

Penelitian bertujuan untuk menganalisis dan menjelaskan  Peran Komunikasi Pemasaran Terpadu terhadap  Sikap dan Pengaruhnya pada Keputusan Pembelian. Penelitian ini termasuk penelitian explanatory research. Tehnik sampel dengan menggunakan tehnik Simple  Random Sampling besarnya ditetapkan berdasarkan rumus Machin sebesar 102 konsumen Minute Maid Pulpy, Coca Cola Indonesia yang tergabung dalam group facebook. Metode pengumpulan data menggunakan angket secara online. Analisa data menggunakan analisis PLS (SmartPLS Analisys). Hasil Analisis PLS  menunjukkan bahwa Iklan berpengaruh signifikan terhadap Sikap konsumen, Promosi penjualan berpengaruh signifikan terhadap sikap, Penjualan personal berpengaruh signifikan terhadap sikap konsumen, Pemasaran langsung  berpengaruh tidak signifikan terhadap sikap konsumen, Hubungan Masyarakat berpengaruh tidak signifikan terhadap sikap dan sikap berpengaruh signifikan terhadap keputusan pembelian.   Kata Kunci: Komunikasi Pemasaran Terpadu, Sikap dan Keputusan Pembelian. .   The purpose of this study to analyze and explain the Role of Integrated Marketing Communication to Influence the Attitudes and Purchase Decisions. This research includes explanatory research. Sampling technique using simple random sampling (simple random sampling techniques) as determined by Machin formula by 102 Consumers of Minute Maid Pulpy Joined in Facebook Group. Methods of data collection using online questionnaires. Data analysis using PLS analysis. PLS Analysis Results effect of advertising is significant influence on Attitude, Marketing Promotion effect is not significant influence to Attitude, Direct selling is not significant influence on Atittude, Personal Selling is significant influence on attitude, Public Relation is not significant influence to Attitude and attitude is significant influence to Purchase Decission. Key Words: IMC,  Attitude and Purchase Decission.
ANALISIS PENGARUH FAKTOR MIKRO DAN MAKRO EKONOMI TERHADAP STRUKTUR MODAL DAN NILAIPERUSAHAAN (STUDI PADA PERUSAHAAN INDUSTRI OTOMOTIF DAN KOMPONEN YANG TERDAFTAR DI BURSA EFEK INDONESIA(BEI) PERIODE TAHUN 2007-2011) Stiowati, Arie Ika; Suhadak, Suhadak; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 8 No. 2 (2014): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

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Abstract

Tujuan penelitian yaitu, (1) menganalisis dan menjelaskan pengaruh variabel mikro, terhadap variabel struktur modal perusahaan, (2) untuk menganalisis dan menjelaskan pengaruh variabel makro ekonomi terhadap variabel struktur modal perusahaan, (3) untuk menganalisis dan menjelaskan pengaruh variabel mikro terhadap variabel nilai perusahaan, (4) untuk menganalisis dan menjelaskan pengaruh variabel makro ekonomi terhadap variabel nilai perusahaan, dan (5), untuk menganalisis dan menjelaskan pengaruh variabel struktur modal terhadap variabel nilai perusahaan. Populasi penelitian yang digunakan meliputi perusahaan industri otomotif dan komponen yang terdaftar di Bursa Efek Indonesia selama tahun 2007 hingga tahun 2011 dengan total sampel berjumlah 8 perusahaan. Analisis menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan (1) variabel mikro berpengaruh secara signifikan terhadap variabel struktur modal, (2) variabel makro ekonomi berpengaruh secara signifikan terhadap variabel struktur modal, (3), variabel mikro berpengaruh secara signifikan terhadap variabel nilai perusahaan, (4) variabel makro ekonomi berpengaruh secara tidak signifikan terhadap variabel nilai perusahaan, dan (5) variabel struktur modal berpengaruh secara signifikan terhadap variabel nilai perusahaan   Kata kunci: faktor mikro, faktor makro ekonomi, struktur modal dan nilai perusahaan.     The objectives of this research are (1) to analyze and explain the effect of following variables on company’s capital structure: micro (2) to analyze and explain the effect of following variables on company’s capital structure: company economic macro, (3) to analyze and explain the effect of following variables on company’s value: micro, (4)  to analyze and explain the effect of following variables on company’s value: economic macro (5) to analyze and explain the effect of company’s capital structure on company’s value. The population used on this research including automotive and component companies listed on Indonesian Stock Exchange Index in the period 2007-2011 with total sample of 8 companies. Analyzed by using Partial Least Square (PLS) method. Analysis result proves that (1) micro significantly affect company’s capital structure, (2) economic macro significantly affect company’s capital structure, (3) micro significantly affect company’s value, (4) macro economic is not significant affect company’s value, and (5) capital structure significantly affect a company’s value.   Keywords: micro factors, macro-economic, capital structure, and company’s value.
PENGARUH EXPERIENTIAL MARKETING DAN EMOTIONAL BRANDING TERHADAP KEPERCAYAAN MEREK, KEPUASAN PELANGGAN DAN LOYALITAS MEREK (SURVAI PADA MEMBER KLINIK KECANTIKAN LARRISA AESTHETIC CENTER, MALANG) Prawasti, Ratih; Fauzi DH, Achmad; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 8 No. 2 (2014): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

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Abstract

Tujuan dari penelitian ini untuk menjelaskan pengaruh experiental marketing, dan emotional branding terhadap kepercayaan merek, kepuasan pelanggan dan loyalitas merek. Penelitian ini menggunakan metode analisa kuantitatif. Dengan populasi yang digunakan dalam penelitian ini adalah para pelanggan perempuan Larissa Aesthetic Center Malang. Pelanggan yang dimaksud adalah konsumen  yang  telah  lebih  dari  sekali  menggunakan  produk  dan  mengunjungi  Larissa  Aesthetic Center Malang. Sampel yang diambil dengan cara systematic sampling yaitu dengan menarik tiap elemen ke-n dalam populasi yang dimulai dengan elemen yang dipilih secara acak antara 1 dan n. Pengambilan elemen dilakukan sistematis berdasarkan waktu yaitu 10 menit artinya pengunjung yang diberikan kuisioner adalah pengunjung yang datang dalam jarak waktu 10 menit, dengan jumlah sampel 116 orang. Dari hasil analisis SEM diketahui bahwa variabel experiental marketing berpengaruh signifikan terhadap kepercayaan merek dan juga kepuasan pelanggan. Sedangkan variabel emotional branding berpengaruh signifikan terhadap kepercayaan merek, kepuasan pelanggan dan juga loyalitas merek.   Kata kunci : experiential marketing, emotional branding, kepercayaan merek, kepuasan pelanggan, loyalitas merek.   The purpose of this study is to explain The influence of experiental marketing, and emotional branding on brand trust, customer satisfaction and brand loyalty. This research use the method of quantitative analysis. With the population used in this study is women customers of Larissa Aesthetic Center Malang. Customer intended is the consumers that has been more than once using the product and visiting Larissa Aesthetic Center Malang. Sample is taken with systematic sampling method that is with attract each element to -n in the population  which  begins  with  randomly selected  element between  1  and  n. Element sampling  is conducted systematically based on time which is 10 minute means visitors that given a questionnaire is the visitors who came within 10 minutes, with a number of sample is  116 people. From the SEM analysis it is known that experiental marketing variable has significant influence on brand trust and customer satisfaction. whereas  emotional branding variable has significant influence on brand trust, customer satisfaction, and also brand loyalty.   Key Words : experiential marketing, emotional branding, brand trust, customer satisfaction, brand loyalty.
PENGARUH MODAL KERJA DAN STRUKTUR MODAL TERHADAP PROFITABILITAS DAN NILAI PERUSAHAAN (STUDI PADA SEKTOR ANEKA INDUSTRI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2009-2012) Nurjanah, Dwi Pratiwi; Suhadak, Suhadak; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 8 No. 2 (2014): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

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Abstract

Tujuan penelitian ini yaitu untuk menganalisis dan menjelaskan pengaruh modal kerja dan struktur modal terhadap profitabilitas dan nilai perusahaan. Populasi penelitian yang digunakan meliputi perusahaan sektor aneka industri yang terdaftar di Bursa Efek Indonesia selama tahun 2009 hingga tahun 2012 dengan total sampel berjumlah 56 (14 perusahaan x 4 tahun). Data yang diperoleh dianalisis dengan menggunakan Partial Least Square (PLS). Hasil analisis data membuktikan bahwa (1) variabel modal kerja berpengaruh signifikan terhadap variabel profitabilitas, (2) variabel modal kerja berpengaruh signifikan terhadap variabel nilai perusahaan, (3) variabel struktur modal berpengaruh signifikan terhadap variabel profitabilitas, (4) variabel struktur modal tidak berpengaruh signifikan terhadap variabel nilai perusahaan, (5) variabel profitabilitas berpengaruh signifikan terhadap variabel nilai perusahaan.   Kata kunci: modal kerja, struktur modal, profitabilitas, dan nilai perusahaan.   The objectives of this research are to analize and explain the effect of working capital and capital structure on profitability and corporate’s value. The population used on this research including miscellaneous industry listed on Indonesian Stock Exchange in the period 2009-2012 with total samples are 56 (14 companies x 4 years). The data are analyzed by using Partial Least Square (PLS) method. Analysis result proves that (1) working capital has significant affect on corporate’s profitability, (2) working capital has significant affect on corporate’s value, (3) capital structure has significant affect on corporate’s profitability, (4) capital structure has no significant affect on corporate’s value, (5) profitability has significant affect on corporate’s value.   Keywords: working capital, capital structure, profitability, and corporate’s value.
PENGARUH GREEN MARKETING DAN MARKETING MIX TERHADAP CUSTOMER PREFERENCE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa S2 Konsumen Aqua-Danone, Fakultas Ilmu Administrasi Universitas Brawijaya. Malang) Riswati, Any; Suharyono, Suharyono; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 9 No. 1 (2015): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

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Abstract

Green marketing is the concept of green marketing that is friendly to nature and environmental sustainability, green marketing is defined as a management process responsible for identifying, anticipating and satisfying the needs of consumers is profitable and sustainable (Peattie, 1992). Aqua Danone uses green marketing strategy as environmentally friendly marketing strategy shaft successful, because aqua have an environmental policy "Ground Water Policy" in managing the environment. Supported by the marketing mix strategy as the best communication tool for consumers in determining the choice of eco-friendly products before deciding to buy and consume products that benefit consumers and the environment. This study uses path analysis (path analysis) along with hypothesis testing to determine significant influence on the variables that are already defined. Population taken from S2 FIA UB student consumer Danone Aqua, with a sample of 75 people with the questionnaire data collection techniques shoot one study. The results of green marketing on customer  preference  significantly,  green  marketing  is  not  a  significant  influence  on purchasing decisions, marketing mix insignificant effect on customer preferences, marketing mix significantly influence purchase decisions, and customer preferences significantly influence purchasing decisions. The study was limited to one-shoot-study used data. Future research is expected to use this type of qualitative research in order to know in detail the impact of products on the environment in the long term.                                                                                         
STORE ATMOSPHERE DALAM MENCIPTAKAN EMOSI dan PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN (Survey pada Pengunjung Alfamart, Jalan Soekarno Hatta, Ruko Center Point, Kota Malang) Zaini Kurniawan, Mochammad Lukman; Fauzi DH, Achmad; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 9 No. 1 (2015): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

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Abstract

The purpose this study to determine and explain whether there influence between Store Atmosphere, Emotion and Purchase Decision. This is causality research. Methods data collection using a survey. The population were all those people who have made purchases transaction in Alfamart minimarket, in Center Point. Sampling method using Non-Probability Sampling with questionnaires and analyzed using Partial Least Square. Results of this study are: 1) Store Exterior is significant to Purchasing Decision Structure, 2) Store Exterior is not significant to Pleasure, 3) Store Exterior is significant to Arousal, 4) Store Exterior is significant to Dominance, 5) Store Interior is significant to Pleasure, 6) Store Interior is significant to Arousal, 7) Store Interior is significant to Dominance, 8) Store Layout is not significant to Pleasure, 9) Store Layout is significant to Arousal, 10) Store Layout is significant to Dominance, 11) Interior Display of Store is significant to Pleasure, 12) Interior Display of Store is not significant to Arousal, 13) Interior Display of Store is significant to Dominance, 14) Interior Display of Store is significant to Purchasing Decision Structure, 15) Pleasure is significant to Purchasing Decision Structure, 16) Arousal is significant to Purchasing Decision Structure, 17) Dominance is significant to Purchasing Decision Structure. 
Co-Authors Achmad Fauzi DH Albabsji, Taher Andriani Kusumawati Aniesa Samira Bafadhal Any Riswati Arie Ika Stiowati Aryanto, Rakhmadi Widyo Atika Ayu Pragita Devi Farah Azizah Dwi Pratiwi Nurjanah Effendi, Idris Endang Siti Astuti Farida Akbarina Fransisca Yaningwaty Imam Fauzi Surahmat Inggrid Sinaga John Edwin Siamiloy Lusy Deasyana Rahmadevita Mochammad Lukman Zaini Kurniawan Nasrul Nasrul Permatasari, Anastasia Intan Sri Pratiwi, Vicky Yuliandhani R. Amalina Dewi Kumalasari Ratih Prawasti Suhadak Suhadak Suharyono . Suharyono Suharyono Umar Nimran Winata Rizqy Priyani Yekti Asmoro Kanthi Yuanira Oktariana Yusni Yusni