Claim Missing Document
Check
Articles

Found 22 Documents
Search

PENGARUH KUALITAS LAYANAN TERHADAP NILAI PELANGGAN, KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN (Studi pada Klinik dr. Sumakto, Sp. A(K) di Malang) Kanthi, Yekti Asmoro; Suharyono, Suharyono; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 10 No. 1 (2016): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (814.306 KB) | DOI: 10.21776/ub.profit.2016.010.01.4

Abstract

Service quality is crucial to the service providers to maintain markets in the long run. Good service quality will earn customers’ positive feedback. This research is conducted to find out and explain whether there a significant correlation between service quality, customers’ value, customers’ satisfaction and customers’ loyalty.  This  research  utilizes  Partial  Least  Square  (PLS)  technic analysis combined with hypothesis testing to examine the effect of the treatment to the determined variables. This research uses explanatory research with 60 sampel in health pediatric clinic Malang. Sampling technique used probability sampling with sistematic sampling approaching. The findings of the research indicate that service quality retains a significant effect to the customers’ value, customers’ satisfaction and customers’ loyality.  The customers’   value   correlates   significantly to the  customers’ satisfaction and customers’ loyality. The customers’ satisfaction correlates not significantly to the customers’ loyalty. Key words: services quality, customers’ value, satisfaction, customers’ loyalty, health pediatric clinic.Keywords: service quality, customer value, satisfaction, customer loyalty and child health clinics.ABSTRAKKualitas layanan merupakan kunci utama bagi suatu instansi jasa untuk mempertahankan pasar dalam  jangka waktu  yang  panjang.  Kualitas  layanan yang baik akan memberikan suatu nilai yang baik pula bagi pelanggan. Tujuan penelitian ini untuk mengetahui dan menjelaskan pengaruh signifikan kualitas layanan terhadap nilai pelanggan, kepuasan pelanggan dan loyalitas pelanggan. Penelitian ini menggunakan teknik analisis Partial Least Square (PLS) disertai dengan pengujian hipotesis untuk mengetahui pengaruh signifikan terhadap variabel   penelitian   yang   telah   ditentukan.   Penelitian   menggunakan   jenis penelitian eksplanatori dengan sampel sebanyak 60 orang pada salah satu klinik kesehatan anak di kota Malang. Teknik pengambilan sampel menggunakan probabilty sampling dengan pendekatan sistematic sampling. Hasil penelitian menunjukkan kualitas layanan berpengaruh signifikan terhadap nilai pelanggan, kepuasan pelanggan dan loyalitas pelanggan. Nilai pelanggan berpengaruh signifikan terhadap kepuasan pelanggan dan loyalitas pelanggan. Kepuasan pelanggan berpengaruh tidak signifikan terhadap loyalitas pelanggan.Kata kunci : kualitas layanan, nilai pelanggan, kepuasan, loyalitas pelanggan dan klinik kesehatan anak.
PENGARUH BUDAYA ORGANISASI TERHADAP IKLIM ORGANISASI DAN KEPUASAN KERJA (Kajian pada Karyawan Koperasi Grup Cipta Sejahtera) Aryanto, Rakhmadi Widyo; Astuti, Endang Siti; Kumadji, Srikandi
Profit: Jurnal Adminsitrasi Bisnis Vol. 13 No. 2 (2019): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (136.838 KB) | DOI: 10.21776/ub.profit.2019.013.02.3

Abstract

Background of the research is that paradigm emerged employee turn-over ratio in koperasi is low, even though compared with the other organizational. Set from that idea, this research entitled “Organizational Culture Influence towards Organizational Climate and Job satisfaction (A Research on Cipta Sejahtera Koperasi Group Employee)”  aim on organizational culure influence towards organizational climate and job satisfaction, and organizational climate influence towards job satisfaction. This research locate on Cipta Sejahtera Koperasi, categorise in explanatory research with qualitative methods and descriptive approach. Data collection techniques use quistionare that is shared towards 60 (sixty) employee of Cipta Sejahtera Grup koperasi which vary on age, education, gender, work period. Result of the resarch inidcates that (1) organizational culture have significant influence in organizational climate, (2) organizational climate have not significant influence towards job satisfaction, (3) and organizational culture have significant influence towards job satisfaction.