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Sari, Puteri Andika
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Journal : JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)

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PENGARUH KONDISI KERJA JARAK JAUH TERHADAP KINERJA HOST LIVE STREAMING PADA PLATFORM DIGITAL TIKTOK DI PROVINSI JAWA BARAT: PERAN GENDER SEBAGAI VARIABEL MODERASI: THE ROLE OF GENDER AS A MODERATING VARIABLE Adriyani, Rieke Rachma; Sari, Puteri Andika
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.175

Abstract

This study investigates the impact of remote work conditions on the performance of live streaming hosts on TikTok in West Java Province, with gender as a moderating variable. The research addresses how the shift to remote work influences host productivity, especially in a digital platform setting. Using a quantitative approach and PLS-SEM analysis, data were collected from 384 active TikTok hosts. The findings indicate that remote work conditions significantly improve host performance. However, gender moderates this relationship, particularly for female hosts who often experience greater domestic responsibilities. These findings highlight the importance of gender-sensitive policies and effective remote work management to enhance performance and well-being among digital platform workers.
Co-Authors Adriyani, Rieke Rachma Chisti, Natalia Diana Pitaloka Dito Rinaldo, Dito Heka Perdana, Farhan Fauzi Ivan Prasetya Katlea Fitriani Maria Merry Marianti Marsela, Gita Mirza Hedismarlina Yuneline Pratama, Ananda Rediawan Miharja Sari, Wiendy Puspita Suryana, Muhammad Alif Rusdi Yane Devi Anna