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All Journal Jurnal Manajemen Dayasaing Jurnal Akuntansi dan Pajak Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL LENTERA AKUNTANSI Jurnal Egaliter
Heru Sri Wulan
Fakultas Ekonomi, Universitas Pandanaran, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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PEMBERDAYAAN UMKM MELALUI PENDAMPINGAN MANAJEMEN USAHA DALAM KEGIATAN BAZAR EKONOMI KELUARGA DI GEREJA SANTO YUSUP GEDANGAN Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih; Heru Sri Wulan; Georgina Firnanda Natalie; Theresia Rieke Christina Elen; E. Setia Budi Adi Wibawa; Fransisca Citradewi; Leonardo Budi Hasiholan; Dewi Fatmasari
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.54021

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan oleh dosen dan mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Pandanaran dalam rangka mendukung pemberdayaan ekonomi keluarga melalui partisipasi aktif dalam bazar UMKM di halaman Gereja Santo Yusup Gedangan. Sebanyak 30 pelaku UMKM terlibat dalam kegiatan ini, yang tidak hanya menjadi ajang promosi produk lokal, tetapi juga sebagai sarana edukasi dan pendampingan. Tim pengabdian memberikan pelatihan langsung terkait strategi pemasaran, seperti pemanfaatan media sosial dan penguatan branding, serta pengemasan produk yang menarik dan fungsional guna meningkatkan daya saing di pasar. Kegiatan ini diharapkan mampu mendorong pelaku UMKM untuk mengembangkan usaha secara mandiri dan berkelanjutan, serta memperkuat sinergi antara perguruan tinggi dan komunitas lokal dalam membangun ekonomi berbasis komunitas.
TINJAUAN THEOY RESOURCES BASED VIEW (RBV) DALAM PENINGKATAN KOMPETENSI KOLABORASI ANTAR ORGANISASI Azis Fathoni; Heru Sri Wulan; Dewi Fatmasari
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19506

Abstract

The purpose of this paper is to analyze the framework of the Resource Based View (RBV) theory in the perspective of ontology, epistemology and axiology that is put forward in the discussion of strategic management and especially relating to the strengths and weaknesses of the organization. Based on a historical approach and literature review from the opinions of experts who discuss RBV theory in relation to capabilities and competencies in synergizing several partnership models of an organization in creating superior competitiveness. The antecedent of this research is the rationality of the emergence of collaborative organizations that cooperate must have strategic resources and the ability/competence to manage resources. The consequences of this research are partnerships with a systems approach considering the influence of the organizational environment on organizational growth. This paper puts forward the concept of partnership formulation based on RBV values ​​moderated by innovative collaboration principles.
INOVASI PRODUK DAN DIVERSIFIKASI USAHA SEBAGAI UPAYA PENINGKATAN PENDAPATAN PADA UMKM SENDANG MULYO Heru Sri Wulan; Maria Magdalena Minasih; Dewi Fatmasari; Rekno Sulandjari; Leonardo Budi Hasiholan
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.19507

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, khususnya dalam penciptaan lapangan kerja dan peningkatan kesejahteraan masyarakat. Namun demikian, banyak UMKM menghadapi kendala dalam pengembangan usaha, terutama pada aspek inovasi produk dan diversifikasi usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pendapatan UMKM Sendang Mulyo melalui strategi inovasi produk dan diversifikasi usaha. Metode pengabdian dilakukan melalui pendekatan partisipatif dengan tahapan observasi, perencanaan program meliputi pelatihan, pendampingan, serta evaluasi implementasi inovasi produk dan pengembangan lini usaha baru. Waktu pelaksanaan pengabdian masyarakat ini yaitu semester genap 2025/2026 yaitu tanggal 23-27 Februari 2026. Tempat pelaksanaan pengabdian yaitu pada UMKM Sendang Mulyo. Hasil kegiatan menunjukkan adanya peningkatan variasi produk, perbaikan kualitas kemasan, serta bertambahnya segmen pasar yang berdampak pada peningkatan omzet penjualan. Dengan demikian, inovasi produk dan diversifikasi usaha terbukti menjadi strategi efektif dalam memperkuat daya saing dan meningkatkan pendapatan UMKM Sendang Mulyo.
PENGARUH LITERASI KEUANGAN, PENDAPATAN, DAN TOLERANSI RISIKO TERHADAP PERILAKU KEUANGAN DAN DAMPAKNYA PADA KEPUTUSAN INVESTASI : STUDI KASUS GEERASI Z KOTA SEMARANG Patricia Dhiana Paramita; Daniel Kartika Adhi; Nurkholik Nurkholik; Heru Sri Wulan; Izza Nisa’ul Afi
JURNAL LENTERA AKUNTANSI Vol. 10 No. 2 (2025): JURNAL LENTERA AKUNTANSI, November 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrakt.v10i2.2016

Abstract

As a digitally savvy generation, Gen Z plays an increasingly significant role in Indonesia's capital markets, now comprising more than half of its investor base. This study applies a behavioral finance perspective to examine how financial knowledge and psychological traits influence investment outcomes. The objective of this study is to explore the impact of financial literacy, income, risk tolerance, and financial behavior on investment decisions among Generation Z in Semarang City. A quantitative approach  was used, with data collected  from 110 Gen  Z investors selected through purposive sampling. Respondents completed an online questionnaire measured on a five-point Likert scale, and the data were analyzed using SPSS. The analysis results show that financial literacy, income, risk tolerance, and financial behavior all have a positive and significant influence on investment decisions. This is supported by a significance value below 0.05 and a t-value above the critical value of 1.98260. Further analysis using the Sobel test evaluated the mediating role of financial behavior. The test produced a Z-score below the significance threshold of 1.96, indicating no significant mediation in  the tested  relationship. Thus,  although financial  behavior directly influences investment decisions, it does not mediate the influence of financial literacy, income, or risk tolerance. These findings highlight that financial literacy, income, and risk tolerance are the main factors shaping Generation Z's investment behavior, with financial behavior acting more as an outcome than an intermediary in this context.
Co-Authors Arditya Dian Andika Azis Fathoni Cicik Harini Daniel Kartika Adhi Dewi Fatmasari Dewi Fatmasari Dheasey Amboningtyas Dyah Ika Kirana Jalantina E. Setia Budi Adi Wibawa Feri Agustina Feri Agustina Fransisca Citradewi Georgina Firnanda Natalie Izza Nisa’ul Afi Jazilatul Rohmah Leonardo Budi Hasiholan Maria Magdalena Minarsih Maria Magdalena Minasih Nurkholik Nurkholik Patricia Dhiana Paramita Patricia Dhiana Paramita Rekno Sulandjari Retno Djohar Juliani Sauca Ananda Pranidana Theresia Rieke Christina Elen