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Motivasi Konsumen terhadap Keputusan Pembelian Kopi Organik Hariyanto, Adi; Noer, Irmayani; Kurniawan, Henry
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20688

Abstract

This study aims to analyze the influence of consumer motivation on the purchase decision of organic coffee in Bandar Lampung. The focus is to determine the extent of intrinsic and extrinsic motivation's role in shaping consumer behavior. The research was conducted from January to March 2025 using a quantitative approach and survey method. A total of 100 respondents were selected through accidental sampling. Data were analyzed using the SEM-PLS method with SmartPLS 3.0 software. The results show that motivation has a significant direct effect on purchase decisions. This indicates that highly motivated consumers—whether due to health, environmental, or ethical reasons—tend to be more committed in buying organic coffee. These findings provide strategic implications for organic coffee businesses in developing value-based marketing strategies.
Pengaruh Pajak Kendaraan Bermotor, Bea Balik Nama Kendaraan Bermotor dan Pajak Air Permukaan Terhadap Pendapatan Asli Daerah Provinsi Lampung Ramadan, Ivan Mahardika; Dewi, Anita Kusuma; Kurniawan, Henry
Journal of Authentic Research Vol. 5 No. 1 (2026): Februari
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/wvawva49

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Pajak Kendaraan Bermotor, Bea Balik Nama Kendaraan Bermotor, dan Pajak Air Permukaan terhadap Pendapatan Asli Daerah Provinsi Lampung. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Data yang digunakan merupakan data sekunder yang diperoleh dari Badan Pendapatan Daerah Provinsi Lampung dengan cakupan seluruh kabupaten dan kota di Provinsi Lampung selama periode 2020–2023. Teknik pengambilan sampel menggunakan sampel jenuh, sehingga seluruh populasi dijadikan sebagai sampel penelitian. Analisis data dilakukan menggunakan regresi linier berganda setelah model memenuhi uji asumsi klasik. Hasil penelitian menunjukkan bahwa Pajak Kendaraan Bermotor, Bea Balik Nama Kendaraan Bermotor, dan Pajak Air Permukaan secara simultan berpengaruh terhadap Pendapatan Asli Daerah Provinsi Lampung. Secara parsial, Pajak Kendaraan Bermotor dan Bea Balik Nama Kendaraan Bermotor berpengaruh signifikan terhadap Pendapatan Asli Daerah, sementara Pajak Air Permukaan juga menunjukkan pengaruh meskipun dengan kontribusi yang relatif lebih kecil. Temuan ini menegaskan pentingnya optimalisasi pengelolaan pajak daerah sebagai upaya memperkuat kapasitas fiskal dan kemandirian keuangan daerah. This study aims to analyze the effect of Motor Vehicle Tax, Motor Vehicle Title Transfer Fee, and Surface Water Tax on the Regional Original Revenue of Lampung Province. The research employs a quantitative approach with a causal associative design. Secondary data were obtained from the Regional Revenue Agency of Lampung Province, covering all regencies and cities in Lampung Province during the period 2020–2023. A saturated sampling technique was applied, in which all members of the population were included as research samples. Data analysis was conducted using multiple linear regression after the regression model satisfied the classical assumption tests. The study results indicate that Vehicle Tax, Vehicle Ownership Transfer Fee, and Surface Water Tax simultaneously have no significant effect on the Original Local Revenue of Lampung Province. Partially, Vehicle Tax and Vehicle Ownership Transfer Fee have a significant effect on the Original Local Revenue, while Surface Water Tax also shows an effect, albeit with a relatively smaller contribution. These findings emphasize the importance of optimizing local tax management as an effort to strengthen fiscal capacity and financial independence of the region. In practice, the regional government is advised to enhance supervision and services in the collection of Vehicle Tax and Vehicle Ownership Transfer Fee, as well as to utilize digital technology to increase public compliance, thereby maximizing the contribution of local taxes.