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Transformasi Keterampilan Pemasaran Digital UMKM “Rumah Mandiri” di Desa Sidoharjo, Kulon Progo Agustina, Tri Siwi; Herachwati, Nuri; Ekowati, Dian; Kusumasondjaja, Sony; Sulistyawati, Chorry; Gunawan, Sri; Khaira, Nurul
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 1 No 1 (2024): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2024
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

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Abstract

Desa Sidoharjo, Kabupaten Kulon Progo, Daerah Istimewa Yogyakarta memiliki kekayaan alam yang luar biasa. Selain itu, di dusun tersebut terdapat 2 (dua) produk unggulan yaitu kopi yang dikenal dengan Kopi Menoreh dengan citarasa yang khas serta Kripik Talas dengan berbagai varian rasa. Sayangnya pemasaran yang dilakukan masih kurang optimal. Hasil dari survey awal adalah kurangnya pengetahuan dan keterampilan tentang Whatsapp dan Instagram untuk media pemasaran. Tim Pengabdian Masyarakat S1 Manajemen FEB Universitas Airlangga telah menyusun program pelatihan dan pendampingan bagi UMKM Rumah Mandiri untuk dapat bertransformasi dalam pemasaran digital. Pelatihan dan pendampingan dilakukan sejak bulan Oktober hingga Desember 2024. Hasil yang didapatkan peserta mulai dapat menunjukkan perubahan dalam penyusunan postingan, kualitas gambar, pembuatan caption pada akun media sosial mereka. Diharapkan setelah program pengabdian masyarakat ini, para UMKM dapat lebih mandiri dan rutin dalam memanfaatkan media sosial yang dimiliki untuk mencapai target pemasaran yang lebih luas.
Dampak Haptic Information terhadap Product Perception, Consumer Trust, dan Online Purchase Intention pada Media Sosial Instagram (Studi pada Produk Sounds Husky R. Khairizza Mohammad; Gunawan, Sri
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 1 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.108 KB) | DOI: 10.29407/nusamba.v5i1.14105

Abstract

This study aims to examine the impact of differences in haptic description and style description on haptic information and product perception in their effects on consumer trust, and online purchase intentions. Experimental design with between subjects was used to test the 2 x 1 factorial design research model. Where, two groups would get random stimuli between haptic description and style description with a total sample of 100 people. The findings in this study are that haptic description has a higher influence on haptic information and product perception compared to style description. Furthermore, haptic information has a positive effect on product perception and consumer trust, but does not have an influence on online purchase intention. The findings in this study suggest that apparel businesses in Instagram are expected to be able to provide product photo quality and more detailed haptic descriptions to create better product perception in the minds of consumers. Furthermore, the sentence written on the caption is also expected to be made to be more persuasive, so that the three things suggested can increase online purchase intention.
Potential Acceleration of Early Growth in Oil Palm Seedlings through the Optimization of Biochar Growing Media and Organic-inorganic Fertilizer Formulation Setyawan, Heri; Elfatma, Olivia; Aji, Wandha Atmaka; Gunawan, Sri
Journal of Agriculture Vol. 4 No. 03 (2025): Research Articles, November 2025
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v4i03.7299

Abstract

The success of oil palm cultivation is closely related to the quality of seedlings produced in the nursery phase. This study evaluated the potential acceleration of early growth in oil palm seedlings by optimizing biochar-based growing media combined with organic–inorganic fertilizer formulations. The experiment was arranged in a Completely Randomized Design (CRD) with three treatments: M1 (10 g urea + 50 g organic fertilizer), M2 (10 g NPK + 50 g organic fertilizer), and M3 (10 g urea + 10 g NPK). Each treatment was replicated ten times, resulting in 30 seedlings per replicate. Growth observations were conducted weekly from week 4 to week 20 (approximately four months), covering seedling height, leaf number, and stem diameter. Data were analyzed using one-way ANOVA at a 5% significance level, complemented by effect size analysis (?² and ?²) at week 20 to quantify the biological treatment's influence, and descriptive evaluation of the growth trend. The results showed no significant differences among treatments (p > 0.05). However, all treatments exceeded the physiological growth standards for four-month-old seedlings. M3 produced the highest growth response, with relative increases of 200% in height, 177.8% in leaf number, and 133.3% in stem diameter compared with the standard. These findings suggest that biochar-based growing media, combined with integrated organic-inorganic fertilizer formulations, can enhance early vegetative growth, although statistical significance has not yet been achieved within four months. Further observation up to ten months is recommended to validate the consistency of this growth acceleration.
PENGARUH BIO SOLID 17 BERBASIS POME TERHADAP PH, KAPASITAS TUKAR KATION, DAN KAPASITAS MENAHAN AIR TANAH INCEPTISOL Jaya, Galang Indra; Pamungkas, Guruh Sri; Gunawan, Sri; Wirianata, Herry; Santi, Idum Satia; Ardiyanto, Adhy; Kurniawan, Agung; Avianto, Yovi; Putra, Arief Panca; Aji, Novan Pramana
Jurnal Penelitian Pertanian Terapan Vol 25 No 4 (2025)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v25i4.4654

Abstract

Inceptisols are widely distributed in tropical regions, including Indonesia, and are characterized by high rainfall and intensive weathering. These conditions promote severe nutrient leaching, low cation exchange capacity (CEC), and moderately to slightly acidic soil pH, thereby limiting nutrient availability, fertilizer-use efficiency, and crop productivity, particularly in oil palm (Elaeis guineensis) plantations. This study aimed to evaluate the effects of BIO SOLID 17, an organic soil conditioner derived from palm oil mill effluent (POME) sludge, on the chemical and physical properties of Inceptisol through a controlled incubation experiment. A two-month laboratory incubation was conducted using a randomized complete block design with five application rates of BIO SOLID 17 (0, 5, 10, 15, and 20 kg ha⁻¹), each with five replications. Observed parameters included soil pH, cation exchange capacity (CEC), and water-holding capacity (WHC), which were analyzed using standard methods. The results demonstrated that BIO SOLID 17 application significantly improved Inceptisol soil quality in a dose-dependent manner. Soil pH increased from strongly acidic conditions (4.85) in the control to near-neutral levels (6.19) at the highest application rate. Soil CEC also increased significantly from 34.41 to 47.49 cmolc kg⁻¹, indicating enhanced nutrient retention capacity. In addition, soil water-holding capacity increased from 46.82% to 55.81%, reflecting improvements in soil aggregation and moisture retention. Overall, BIO SOLID 17 shows strong potential as a sustainable organic soil amendment for improving the chemical and physical fertility of Inceptisol. The utilization of POME-based materials supports circular economy principles by converting agro-industrial waste into value-added agricultural inputs. Further field-scale studies are recommended to confirm effectiveness and determine optimal application rates under oil palm plantation systems.
Mapping the Potential of Corporate Social Responsibility (CSR) Programs in Palm Oil Plantations Manto, Agus; Gunawan, Sri
Tropical Plantation Journal Vol 5, No 1 (2026): TROPICAL PLANTATION JOURNAL
Publisher : Akademi Komunitas Perkebunan Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56125/tpj.v5i1.89

Abstract

The oil palm plantation industry adheres to the concept of sustainability paradigm on 3 main principles, namely profit, people (social society) and planet (environment). One of the social issues is to keep community involvement in running the oil palm plantation business process stable. With the existence of social problems in the community regarding oil palm plantations, the company as a stakeholder seeks to implement Corporate Social Responsibility (CSR) programs with the hope of establishing a harmonious relationship between the company and the local community and the establishment of cooperation so that the community benefits both socially, economically and culturally. This potential mapping program is expected to be the foundation for oil palm plantation companies to determine appropriate coaching programs to improve the welfare of the community around the company by analyzing the description of production aspects, market aspects, administrative financial aspects, human resource aspects, sustainability aspects in each potential business. The research is focused on 2 sub-districts and 1 district in the province of Central Kalimantan. From the results of the analysis , it was concluded that the potential for CSR for horticulture committees and fisheries and livestock commodities became a priority program due to limited needs and supplies.