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Herri Fariadi
Universitas Dehasen Bengkulu
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Journal : multidisciplinary journals

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Analysis Of Factors Affecting The Demand For Salted Fish On The Malabero Coast Of Bengkulu City Zhazha Aura Raditya; Herri Fariadi; Ana Nurmalia Nurmalia
Multidisciplinary Journals Vol. 1 No. 4 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i4.611

Abstract

This research is motivated by the increasing demand for salted fish in Bengkulu City, to find out the factors that affect the demand for salted fish, this research was conducted. One of the areas famous for salted fish is the coastal area of Malabero Beach, Bengkulu City. The objectives in this study include (1) To determine the level of demand for salted fish on the coast of Malabero Beach, Bengkulu City. (2) To analyze what factors affect the demand for salted fish on the coast of Malabero Beach, Bengkulu City. This research was conducted at the stalls of salted fish sellers within the scope of Malabero Village. With a sample of 96 people who are salted fish consumers. Factors that are thought to affect salted fish demand consist of salted fish prices, chicken egg prices, number of family members, total family income, and consumer tastes. The data analysis used is with a Likert scale, and multiple linear analysis. The conclusions of this study are (1) the level of demand for salted fish on average 280.2 which is included in the moderate category. (2) factors that have a real effect on the demand for salted fish are family income, and consumer tastes.  
Factor Analysis Of Purchasing Decisions Kopi Janji Jiwa In Bengkulu City (Factor Analysis of the Purchase Decision of Janji Jiwa Coffee in Bengkulu City) Muhammad Hadi Surya; Evi Andriani; Herri Fariadi
Multidisciplinary Journals Vol. 1 No. 4 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i4.612

Abstract

Kopi Janji Jiwa, located in Bengkulu City, has become part of the coffee-loving community, with various menu variants offered, making more and more consumers come, the menu offered at Kopi Janji Jiwa is very diverse, starting from menus containing coffee, without coffee, earl gray series, soeram series, berry series, pandan series and the newest series, namely the milk tea series. The decision to purchase a product is the final action in the process of purchasing a product. Producers must understand what consumers actually expect from a product, so they can carry out appropriate marketing strategies to achieve sales goals. Several factors that influence consumers in making purchasing decisions include price, product, consumer tastes, location and promotion. This research aims to analyze purchasing decisions at Kopi Janji Jiwa, Bengkulu City and to analyze factors related to purchasing decisions for Kopi Janji Jiwa, Bengkulu City. Determining the research location was carried out purposively, using primary data and secondary data. The data analysis method used in this research is descriptive analysis which aims to answer the first objective of this research, namely the decision to purchase Janji Jiwa Coffee in Bengkulu City. To analyze factors related to purchasing decisions, non-parametric statistical analysis methods are used, namely the Spearman Rank correlation test. To find out whether there is a relationship between variable X and variable Y, a non-parametric statistical analysis tool is used, namely the Spearman Rank correlation test (Rs). The results of this research, namely answering the first problem formulation with the Purchase Decision Assessment, have a final score of 4.04, which means it is included in the good category. Factors related to the decision to purchase Janji Jiwa Coffee are product, price, place and promotion with the decision to purchase Janji Jiwa Coffee having a very significant relationship with a strong relationship with the decision to purchase Janji Jiwa Coffee in Bengkulu City.
Co-Authors Aditya Putra A Adrian Delpana Agri Herianto Ahmad Aji Wibowo Ahmad Akbar Akbar, Amin Ana Nurmalia Ana Nurmalia Nurmalia Andika Nurohim Begi Aryes Churin in Dandy Anugrah Pramana Dandy Delta Maryeta Putri Distora Prima Prima Diyan Rapika Dolly Madya Parton Manullang Eka Luspitasari Eko Sumartono, Eko Ensen Triwahyu A Evi Andriani Evi Andriani Gion Gioneri Nurram Giri Asvian Putra Hilda Meisya Arif Ikwan Sahputra Impian Tina Sari Indra Cahyadinata Indra Lesmana Saputra Jondri Silaban Latiful Alif Lydia Gustina Putri Meilinda Dwi Anjarwati Muhamad Haikal Al Rasyid Muhammad Evriandes Andes Muhammad Hadi Surya Muhammad Imam Zuhdi Muhammad Yusun Novia Jumanti Pio Rahmat Saputra Raden Mohamad Herdian Bhakti Randi Yuda Putra Riga Frikassandra Rika Dwi Yulihartika Ririn Afriani Rizky Mulya R Ruficha Sagala Shuzan Anugrah Sri Ekanengsih Suli Harni Sutina Sutina Syukron Yudianto Wino Afrianto Yulista Yulista Zaky Apriadi Zendy Hd Sagita Zhazha Aura Raditya