Articles
<![CDATA[The Influence of Perceptions of Convenience and Perception of Trust on Interest to Reuse E-Wallet Dana in Surabaya ]]>
<![CDATA[I Putu Widhi Prabawa]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i3.4794
<![CDATA[The purpose of this study is to explain the influence of convenience perception and trust perception on reuse interest with fund e-wallet research objects in Surabaya. This study used a quantitative approach. The population in this study is Surabaya residents who have shopped and transacted using e-wallet funds. While the sample in this study is students using e-wallet funds in Surabaya. The method used to collect non-probability sampling samples with purposive sampling techniques with a total of 96 respondents. Tests using the SmartPLS application show that all tests get values above the values that have been required for the test to be declared reliable. This study used quantitative research design, data analysis in the form of descriptive statistics and PLS analysis. The results showed that the perception of convenience had a positive and significant effect on interest in reuse. Then on the perception of trust has a positive and significant effect on interest in reuse.]]>
<![CDATA[Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Pada Toserba Lapangan Kebomas Gresik ]]>
<![CDATA[Sella Riski Wulandari]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v4i5.1806
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh atmosfir Department Store Lapangan Kebomas Gresik terhadap pilihan konsumen. Penelitian ini merupakan jenis kuantitatif. Pelanggan di department store Kebomas Gresik menjadi kelompok studi. 75 peserta membuat ukuran sampel survei. Dalam penelitian ini, data dikumpulkan dengan menggunakan kuesioner, observasi, dan wawancara. Purposive sampling adalah metode non-probability sampling yang digunakan dalam penelitian ini. Perangkat lunak yang disebut Partial Least Square (PLS) digunakan dalam pemrosesan data. Temuan menunjukkan bahwa di Kebomas Gresik Field Department Store, variabel atmosfir toko memiliki pengaruh yang menguntungkan dan signifikan terhadap pilihan pembelian.]]>
<![CDATA[Pengembangan Potensi UMKM Desa Tegalrejo Melalui Sosialisasi dan Pendampingan Branding Sebagai Upaya Peningkatan Daya Tarik dan Penjualan ]]>
<![CDATA[Siti Aminah]]>;
<![CDATA[M. Reza Maulana]]>
<![CDATA[ jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/jurai.v1i2.97
<![CDATA[Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) mengharuskan pemilik usaha mempunyai suatu strategi yang dilakukan dalam pemasaran produknya guna meningkatkan daya saing serta dapat mengembangkan potensi usahanya. Salah satu strategi dalam hal tersebut yaitu branding, branding dilakukan untuk mewujudkan adanya wajah atau identitas dari suatu usaha tersebut. Jika memiliki usaha namun tidak memiliki branding, maka kegiatan berusaha tersebut bisa dibilang kurang maksimal dan kurang bersaing dengan yang lain. Branding juga dapat dimanfaatkan sebagai sarana informasi dan komunikasi untuk mengenalkan dan memperkuat brand awareness dari usaha tersebut. Adanya kegiatan pengabdian kepada masyarakat ini terfokuskan pada kegiatan branding UMKM di Desa Tegalrejo, Kecamatan Dringu, Kabupaten Probolinggo. UMKM tersebut yakni UMKM Tahu Tempe Pantura dan UMKM Bila Catering yang keduanya bergerak di bidang kuliner. Kegiatan branding ini dilakukan untuk menjawab dan memberikan solusi atas semua kendala dan masalah yang dialami oleh para pemilik UMKM tersebut. Kendala yang dihadapi oleh para pemilik UMKM yaitu kurangnya pemasaran produk. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menanamkan pemahaman mengenai branding dan melakukan pendampingan branding. Dari kegiatan tersebut, kami berharap dapat memberikan efek positif dalam pengembangan potensi UMKM Desa Tegalrejo sebagai upaya peningkatan daya tarik dan penjualan.]]>
<![CDATA[Pengembangan UMKM Food and Beverage Kelurahan Medokan Semampir Melalui Pendekatan Digital Branding dalam Menghadapi Era Digital ]]>
<![CDATA[Reziani Novendra]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/jurai.v1i2.100
<![CDATA[Di era globalisasi, pembangunan sangat bergantung pada ekonomi sebagai ukuran dalam keberhasilan pemerintah. Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran penting dalam pembangunan suatu negara, khususnya pembangunan ekonomi. Dengan adanya kegiatan digital branding ini diharapkan produk mempunyai image atau citra yang baik di mata konsumen. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini ialah kegiatan pelatihan yang dilakukan di pendopo Kelurahan Medokan Semampir dan pendampingan yang dilakukan secara door to d0or. Pelatihan dan Pendampingan Digital Branding disini mahasiswa mengajarkan bagaimana cara mengambil foto produk dan cara membuat copywriting agar menarik perhatian konsumen. Selanjutnya akan dibuatkan katalog produk yang akan memudahkan pelaku UMKM dalam memasarkan produknya. Ada Total 8 UMKM Food and Beverage yang mahasiswa dampingi mulai awal hingga akhir.]]>
<![CDATA[Pengaruh Electronic Word Of Mouth (E-Wom) Dan Brand Image Terhadap Purchase Intention Di E-Commerce Lazada ]]>
<![CDATA[Poppy Avianti]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i1.6699
<![CDATA[The rapid development of the internet has the potential to become a new business tool for profit, which is then used by business people to carry out business activities using electronic trading systems or often called e-commerce in meeting the needs of society more efficiently and effectively. This study aims to determine the effect of Electronic Word Of Mouth and Brand Image on Purchase Intention in E-commerce Lazada. This research was conducted on 84 respondents who are active students of the Faculty of Economics and Business Class of 2019 UPN “Veteran†Jawa Timur who knew Lazada e-commerce. And selected using non-probability sampling and purposive sampling methods. The data analysis technique in this study is the Partial Least Square (PLS) analysis technique. Data is primary data by using the method of collection through a questionnaire. The Likert scale is used to measure variables in this study. The results of the study show that Electronic Word Of Mouth and Brand Image have a significant positive effect on Purchase Intention. Keywords : Brand Image; E-commerce; Electronic Word Of Mouth; Purchase Intentions Abstrak Perkembangan internet yang pesat berpotensi sebagai sarana bisnis baru untuk memperoleh keuntungan, yang kemudian dijadikan para pebisnis untuk melakukan aktivitas bisnis dengan menggunakan sistem perdagangan elektronik atau sering disebut ecommerce dalam memenuhi kebutuhan masyarakat yang lebih efisien dan efektif. Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word Of Mouth dan Brand Image terhadap Purchase Intention di Ecommerce Lazada. Penelitian ini dilakukan terhadap 84 responden yang merupakan mahasiswa/mahasiswi aktif Fakultas Ekonomi dan Bisnis Angkatan 2019 UPN Veteran Jawa Timur yang mengetahui e-commerce Lazada. Dan dipilih menggunakan metode non-probability sampling dan purposive sampling. Teknik analisis data pada penelitian adalah teknik analisis Partial Least Square (PLS). Data merupakan data primer dengan menggunakan metode pengumpulan melalui kuesioner. Skala likert digunakan untuk mengukur variabel pada penelitian ini. Hasil dari penelitian menunjukkan bahwa Electronic Word Of Mouth dan Brand Image berpengaruh siginifikan positif terhadap Purchase Intention. Kata Kunci: Brand Image; E-commerce; Electronic Word Of Mouth; Purchase Intention]]>
<![CDATA[Pengaruh Kualitas Produk Dan Pemasaran Viral E-Wom Terhadap Keputusan Pembelian Produk Hand Body Lotion Marina ]]>
<![CDATA[Lisa Maratus Solikhah]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i1.6702
<![CDATA[The increase in internet users has made consumers pay more and more attention to the products to be purchased, one of which is body care, namely hand body lotion, which is experiencing an increasingly difficult level of competition due to being one of the body treatments needed by consumers in caring for their skin. This study aims to determine the effect of product quality and E-Wom viral marketing on purchasing decisions for Marina Hand Body Lotion products. The study was conducted on 70 respondents who were UPN Veterans East Java students who had used or purchased Marina Hand Body Lotion products by collecting questionnaire data and were selected using a non-probability sampling method with a porposive sampling technique. The data is distributed and collected and then processed using the Partial Least Square (PLS) analysis technique. The results of the study explain that product quality has a significant positive effect on purchasing decisions for Hand Body Lotion Marina products and E-Wom viral marketing has a positive effect on purchasing decisions for Hand Body Lotion Marina products. Keywords: Product quality; Electronic Word of Mouth; buying decision; body care; E-Wom]]>
<![CDATA[Pengaruh Content Marketing dan Online Customer Review di TikTok Terhadap Keputusan Pembelian Produk Sabun Cuci Muka Garnier. ]]>
<![CDATA[Nabila Ayu Kristina]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i1.6729
<![CDATA[Technology that is growing rapidly, especially in the field of social media, provides many opportunities forbusiness people as a marketing medium for company products so that they can be recognized by the wider community, one of which is the TikTok application. The purpose of this study is to find out whether content marketing and online customer reviews on TikTok influence the purchasing decision of Garnier face wash products. The research sample consisted of UPN Veterans East Java students who have a TikTok account and havepurchased Garnier face wash, a total of 72 respondents, using a purposive sampling method. Data collection method used is a questionnaire. There were 72 respondents who were then analyzed using Partial Least Square (PLS). The results of this study indicate that content marketing has a positive influence on purchasing decisions and online customer reviews also have a positive influence on purchasing decisions. Keywords: Content Marketing; Online customer reviews; Buying decision.]]>
<![CDATA[The Influence of Service Quality and Perceived Ease of Shopping at Shopee on the Intention to Use Shopee Paylater ]]>
<![CDATA[Johana Dwi Ariwati]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v2i2.526
<![CDATA[This study aims to determine the effect of service quality and perceived ease of shopping on the intention to use Shopee Paylater. The method used in this study is a type of quantitative method with purposive sampling technique. The research sample was 99 people. This study retrieved data through questionnaires that have been distributed to consumers with the criteria of being over 17 years old, already knowing, using, and transacting using the Shopee application, and having used and transacted in the Shopee application with the Shopee PayLater payment method. The analytical tool used in this study is the Partial Least Square (PLS) model and the results of the questionnaire have been declared valid and reliable. The results of this study indicate that service quality has a positive and significant effect on the intention to use Shopee Paylater and perceived ease of use has a positive and significant effect on the intention to use Shopee Paylater.]]>
<![CDATA[Pengaruh Brand Image dan Online Customer Review Terhadap Keputusan Pembelian di Marketplace Lazada ]]>
<![CDATA[Ajeng Dwipa Premesti]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v4i6.1959
<![CDATA[Tujuan dilakukannya penelitian ini untuk mengetahui pengaruh brand image dan online customer review terhadap keputusan pembelian di marketplace Lazada. Populasi yang digunakan yakni mahasiswa Fakultas Ekonomi dan Bisnis UPN “Veteran” Jawa Timur yang pernah berbelanja secara online pada marketplace lazada. Membutuhkan 60 responden untuk memenuhi sampel penelitian. Kriteria sampel yang dibutuhkan ialah konsumen lazada yang berbelanja dalam satu tahun terakhir dan mahasiswa/i aktif Fakultas Ekonomi dan Bisnis UPN “Veteran” Jawa Timur. Pengambilan sampel dengan bantuan metode non probability sampling dan menggunakan teknik purposive sampling. Untuk mendapatkan data responden dilakukan melalui survei online melalui googleform. SEM (Structural Equation Modeling) berbasis PLS (Partial Least Square) dengan bantuan aplikasi smart PLS digunakan sebagai teknik analisis data. Hasil penelitian ini menunjukkan bahwa Brand Image dan Online Customer Review memberikan pengaruh positif terhadap keputusan pembelian.]]>
<![CDATA[The Influence of Perceived Ease of Use and Promotion on Interest in Using OVO E-Wallet in Surabaya City ]]>
<![CDATA[Zayyan Hisyam Pradana]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i5.5657
<![CDATA[The purpose of this study is to analyze and identify the influence of perception about ease of use and the influence of promotion on the interest of the people of Surabaya to use OVO e-wallet. This research is quantitative by using questionnaires as a data collection tool. The number of respondents involved in this study was 110 people. The questionnaire is created through Google Form for ease of dissemination. The sampling technique used is purposive sampling where respondents are determined selectively based on certain criteria according to the research objectives. The respondents involved in this study are residents of Surabaya City who live in Surabaya and understand and know about OVO e-wallet. The analysis technique used in this study uses SmartPLS with validity tests, reliability tests and hypothesis tests. Research shows that perceived ease of use and promotion have a positive and significant effect on interest in using. In other words, the higher the perception of ease of use and promotion, the higher the interest in using.]]>
