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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Ekonomi (JURKAMI) Management Studies and Entrepreneurship Journal (MSEJ) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) International Journal of Economics (IJEC) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Abdimas Indonesia
Siti Aminah
Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Perception of Ease and Perception of Trust on Intention to Reuse E-Wallet Dana in Surabaya I Putu Widhi Prabawa; Siti Aminah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4799

Abstract

The purpose of this study is to explain the influence of convenience perception and trust perception on reuse interest with fund e-wallet research objects in Surabaya. This study used a quantitative approach. The population in this study is Surabaya residents who have shopped and transacted using e-wallet funds. While the sample in this study is students using e-wallet funds in Surabaya. The method used to collect non-probability sampling samples with purposive sampling techniques with a total of 96 respondents. Tests using the SmartPLS application show that all tests get values above the values that have been required for the test to be declared reliable. This study used quantitative research design, data analysis in the form of descriptive statistics and PLS analysis. The results showed that the perception of convenience had a positive and significant effect on interest in reuse. Then on the perception of trust has a positive and significant effect on interest in reuse.
The Influence of Celebrity Endorsements, Brand Image and Price Perceptions on Erigo Product Purchase Decisions by Students of the Faculty of Economics and Business UPN "Veteran" East Java Raisha Dellania Widiyan; Siti Aminah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4944

Abstract

Muhammad Sadad launched the local clothing brand Erigo in 2011. Erigo manufactures a variety of goods, including apparel, purses, jeans, and coats. This research attempts to ascertain how celebrity endorsers, brand perception, and pricing perception affect students at the Faculty of Economics and Business UPN "Veteran" East Java's choices to buy Erigo products. In this work, structural equation modeling (SEM) and the analytic program partial least squares (PLS) were used for data analysis.  According to the study's findings, celebrity endorsements, brand image, and pricing perceptions all have a favorable and substantial impact on consumers' decision-making.
Pengaruh Motivasi Belanja Hedonis, Promosi Penjualan Dan Kualitas Aplikasi Terhadap Pembelian Impulsif Pada E-Commerce Shopee Ahmad Riki Baihaqi Yusuf; Siti Aminah; Reiga Ritomiea Ariescy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1957

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi belanja hedonis, promosi penjualan dan kualitas aplikasi terhadap pembelian impulsif di e-commerce Shopee pada mahasiswa UPN "Veteran" Jawa Timur. Penelitian ini termasuk dalam metode penelitian kuantitatif. Sampel dalam penelitian ini berjumlah 85 responden Mahasiswa aktif UPN “Veteran” Jawa Timur yang merupakan pengguna aktif dan pernah melakukan pembelian tidak terencana pada e-commerce Shopee. Metode pengambilan sampel yang digunakan adalah nonprobability sampling, dengan teknik penarikan sampel metode purposive sampling. Data diperoleh berdasarkan hasil survei dengan menyebarkan kuesioner. Pada analisis data, digunakan metode Partial Least Square (PLS) dengan menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa Motivasi Belanja Hedonis (X1), Promosi Penjualan (X2) dan Kualitas Aplikasi (X3) berpengaruh positif dan signifikan terhadap Pembelian Impulsif (Y) di e-commerce Shopee pada mahasiswa UPN "Veteran" Jawa Timur.
The Influence of Hedonic Shopping Motivation and Store Atmosphere on Impulsive Buying at Transmart in Surabaya City Yuda Susanto; Siti Aminah
East Asian Journal of Multidisciplinary Research Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i11.6663

Abstract

This study aims to evaluate the impact of hedonic shopping motivation and store atmosphere on impulsive buying in Transmart Surabaya City. The mthod applied in this study is a quantitative approach with the use of pursosive sampling techniques. The research sample consisted of 110 respondents who had visited Transmart Surabaya City. Data for this study was collected through filling oute questionnaires that were distributed to these visitors. Data analysis using the Partial Least Square (PLS) model. The findings of this study show that hedonic shopping motivation has a  significant influence on impulsive buying to Surabaya City Transmart visitors and store atmosphere does not have a significant influence on impulsive buying to Surabaya City Transmart visitors.  
Citra Merek dan Brand Ambassador terhadap Keputusan Pembelian Mie Sedap Korean Spicy Chicken Sultan Maulana Yusuf; Siti Aminah
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6807

Abstract

This research aims to analyze the influence of brand image and brand ambassadors on the decision to purchase Korean Spicy Chicken Noodles among students at the National Development University "Veteran" East Java. The following research method is quantitative. SEM (Structural Equation Modeling) is a data analysis method that relies on elements and uses PLS (Partial Least Squares) analysis equipment. Research Results a) the Brand Image variable in Purchasing Decisions has path coefficients of 0.201926, a T-statistic score of 2.543859 > 1.96 (from the table score Zα = 0.05), and a P-Value of 0.012 < 0.05; b) the Brand Ambassador variable (X2) in Purchasing Decisions (Y) has a path coefficient value of 0.433517, a T-statistic score of 6.004843 > 1.96 (from the table score Zα = 0.05), and a P-Value of 0.000 < 0.05. In conclusion, brand image and brand ambassadors have a statistically significant and positive effect on purchasing decisions for Korean spicy chicken noodles. Keywords: Brand Ambassador, Brand Image, Purchase Decision
Pengaruh Persepsi Harga, Citra Merek Dan Electronic Word Of Mouth (E- WOM) Terhadap Minat Beli Aplikasi musik Spotify Premium Laili Maghfiroh; Siti Aminah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10000

Abstract

The presence of music applications is an influence on people's lifestyles, especially the Millennial generation. The lifestyle of people who are influenced by the existence of the internetand current trends and the continued development of devices that increasingly provide convenience in supporting online activities, causing a shift in music listening habits from CD / radio to online music streaming, this shift causes a new trend, namely free topaid listening behavior. This study aims to determine the effect of price perception, Brand Image and E-WOM on Buying Interest in Spotify Premium Music Application Services. This research is included in the type ofquantitative research with the method of collecting data in the form of questionnaires. The sample in this study amounted to 80 respondents The sampling technique used was non-probability sampling with the purposive sampling method. Data are obtained by distributing questionnaires. The data analysis method uses Partial Least Square (PLS) analysis with the help of the Smart PLS 3.0 program, From the results of the study shows that Price Perception, Brand Image and E-WOM have a positive and significant effect on the Buying Interest of Spotify Premium Music Application Services. This is inline with the hypothesis, itcan be said to be significant (positive).
PENGARUH BRAND IMAGE DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN SAFF & CO. DI KUPANG Radhiya Esa Fitriawati; Siti Aminah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12341

Abstract

The purpose of this study is to examine how brand perception and electronic word-of-mouth (E-WOM) affect Kupang consumers' decisions to buy SAFF & Co. products. An associative quantitative methodology is employed in the study, and 88 respondents were chosen for the sample using convenience sampling methods. SEM-PLS was used for data analysis after closed questionnaires were used to gather data. The findings demonstrated that E-WOM and brand perception had a strong and favorable impact on consumer decisions. Positive word-of-mouth (E-WOM) from customer reviews impacts consumer purchase decisions, while a good company image boosts consumer trust. To sum up, keeping up a positive internet presence and brand reputation is critical to boosting sales. This study suggests that future research should include more factors and a larger sample size.
Co-Authors Ahmad Riki Baihaqi Yusuf Aisyah Arialma Ajeng Dwipa Premesti Aulia Afra Destrina Delly Nofiani Dhiah Permatasari Dian Ajeng Syarifa Al Kaunaini Gagas Pandu Khrisna Galvin Christian Lukyanto Hisanah Atindriya Purnairawan I Putu Widhi Prabawa I Putu Widhi Prabawa Intan Sulistyowati Ira Wikartika Johana Dwi Ariwati Laili Maghfiroh Lisa Maratus Solikhah M. Fikri Abdurrohman M. Reza Maulana Mentari Clara Dewanti Muhamad Salas Putra Nabila Ayu Kristina Nafisa Dean Putri Aqila Poppy Avianti Radhiya Esa Fitriawati Raisha Dellania Widiyan Redina Restu Hapsari Reiga Ritomiea Ariescy Reziani Novendra Rr. Adira Mafaza Sella Riski Wulandari Shinta Nur Alfiyah Shofiyah Salsabila Siti Hotiah B.S.B.D.S Sultan Maulana Yusuf Syanindita Aurelya A.W.S Tuhfatul Ahbab Wahyu Nurbayzura Yuda Susanto Zayyan Hisyam Pradana