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Analisis Keunggulan Kompetitif Dalam Memaksimalkan Media Promosi Pada Warung Rondo Mangir Banyuwangi Ayu Wanda Febrian
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 3 No 1 (2023): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v3i1.443

Abstract

Rondo Mangir Food Stalls is a culinary tourism market located on Jl. Pringgondani, Mangir Village, Kec. Rogojampi, Banyuwangi. This culinary tourism market has a strategic place and resources with competitive advantages so that it creates considerable opportunities if developed and promoted. This study aims to introduce Rondo Mangir Food Stalls more widely through Instagram social media effectively with a resource-based approach. This study used a qualitative descriptive method with Resources Based View Theory analysis (RBV) to describe the conditions and resources owned and the VRIO analysis framework for resource assessment. The decision-making stage uses SCA analysis toward the resources that meet all the approximations used as an alternative recommendation for the promotion strategy of Rondo Mangir Food Stalls. There are three recomendations in which the elements of the promotion mix has included in each reference. The strategy resulted from the SCA analysis are making selected resources in tho form of art as content, develop management capabilities and empower communities through training or socialization to keep the operational maintenance of Rondo Mangir Food Stalls.
Improving Tour Package Quotation Efficiency Utilizing The Roundup Function in Microsoft Excel Muhamad Ari Perdana; Ayu Wanda Febrian
TECHNO: JURNAL PENELITIAN Vol 15 No 1 (2026): TECHNO JURNAL PENELITIAN
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Accurate and efficient tour package quotation or price calculation is one of the key factors in supporting the competitiveness of the travel and tourism industry. Manual calculation processes, which are still widely used in the education and in the travel industries are often time-consuming, prone to errors, and difficult to modify when there are changes in cost components and the number of tourists. This study aims to improve an efficient method for calculating tour package quotations through the utilization of the ROUNDUP function in Microsoft Excel. The method employed in this study is Research and Development (R&D) using the ADDIE model, which consists of the stages of Analysis, Design, Development, Implementation, and Evaluation. The results of the study indicate that the Excel template based on the ROUNDUP function is capable of simplifying formula structures by up to 60% compared to manual methods, making them easier to modify and reducing calculation processing time. Two Experts validation yielded a score of 90%, categorized as highly feasible. The implementation of this template has proven effective in improving efficiency for accelerating the pricing preparation process and minimizing the risk of pricing calculation errors. Therefore, this tour package quotation template utilizing the round up function can serve as a practical solution for enhancing education and work productivity in the travel and tourism industry.
Uji Normalitas Gain sebagai Pemantapan Metode Pelatihan Calon Pemandu Wisata Desa Wisata Tambong Banyuwangi Ayu Wanda Febrian; Muhamad Ari Perdana
Jurnal Media Informatika Vol. 7 No. 3 (2026): Edisi Mei - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v7i3.8733

Abstract

Paket wisata tematik merupakan suatu kesatuan produk wisata yang dapat memberikan layanan dan pengalaman berwisata secara lengkap bagi wisatawan mulai dari aktivitas di daya tarik wisata, kemudahan transportasi, layanan makan dan minum, hingga fasilitas penginapan dan pusat oleh-oleh. Kemampuan pengemasan beragam potensi desa kedalam suatu paket wisata tematik menjadi hal yang sangat penting untuk dimiliki oleh pengelola Desa Wisata. Salah satu upaya untuk meningkatkan kemampuan tersebut adalah melalui kegiatan pelatihan. Penelitian ini bertujuan untuk mengukur tingkat kontribusi kegiatan pelatihan terhadap peningkatan pemahaman peserta dan tingkat efektifitas kegiatan pelatihan penyusunan paket wisata tematik di Desa Wisata Tambong, Kecamatan Kabat, Kabupaten Banyuwangi yang dilaksanakan dengan metode ceramah. Penelitian ini menggunakan metode deskriptif kuantitatif dengan Uji Normalized Gain (N-Gain) kepada masyarakat Desa Tambong sebagai responden dalam penelitian ini. Hasil uji N-Gain menunjukan bahwa kegiatan pelatihan telah memberikan kontribusi pada peningkatan pemahaman peserta pada kategori yang Sedang dengan N-Gain Skor sebesar 0,30. Sedangkan tingkat efektifitas kegiatan pelatihan termasuk pada kategori tidak efektif dengan persentase N-Gain sebesar 30,52%. Penelitian ini memberikan rekomendasi bahwa untuk mendapatkan tingkat efektifitas kegiatan pelatihan yang lebih optimal, perlu dilakukan metode pelatihan lain selain metode ceramah yang dapat menciptakan lingkungan belajar yang lebih efektif seperti penggunaan metode audio visual.
IMPLEMENTASI KEBIJAKAN PENGELOLAAN SAMPAH DI DAYA TARIK WISATA PANTAI BLIMBINGSARI BANYUWANGI Dela Wahyu Kirana; Ivo Dwi Nanda; Rafly Akhmad; Arum Pamuji; Ayu Wanda Febrian
Jurnal Kajian dan Terapan Pariwisata Vol 6 No 1 (2025): November Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v6i1.100

Abstract

The growth of the tourism sector in Indonesia encourages an increase in the number of tourists, which also raises environmental challenges, especially related to waste management in tourist attraction areas. The purpose of this study is to examine the implementation of waste management policies at Blimbingsari Beach, with reference to Blimbingsari Village Regulation Number 14 of 2024. The research uses qualitative with a descriptive-analytic approach to the intended object, through interviews, direct observation, and data triangulation techniques for data validation and validity. The results of the discussion show that some policy points have been implemented, such as waste socialization and education, waste sorting, routine waste collection and transportation, involvement of village institutions, and community participation. However, some points are not optimal, especially in terms of the application of environmentally friendly waste management technology, lack of cleaning workers, and limited infrastructure, which affects the effectiveness of existing waste management. The conclusion of this study emphasizes the importance of strengthening regulations, procuring specialized cleaning personnel, and adding supporting facilities to achieve effective and sustainable waste management at Blimbingsari Beach attraction