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Esry O.H. Laoh
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STRATEGI PENGEMBANGAN AGROINDUSTRI BERBASIS BIJI KAKAO DI DESA POYUYANAN KECAMATAN PASSI BARAT KABUPATEN BOLAANG MONGONDOW Ni Kadek Puspitasari; Oktavianus Porajouw; Esry O.H. Laoh; Melissa L.G. Tarore
COCOS Vol. 6 No. 7 (2015)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v6i7.8108

Abstract

ABSTRACT  The purpose of this research is to identify the strenght, weakness, opportunity and threat factor in chocolate processing industrial in cacao seeds basis development agro-industry and how the development agroindustri strategy of cacao seeds in research area. Data collecti for four months starting from november until march 2015. The data used is primary and secondary data, primary data were obtained through abservation and through direct interview with respondents, namely, cacao farmers, cacao seeds collector, manager and workers and industrial agency. And secondary data were obtained through literature study such as books, journals, internet and relevant agencies. The data analysis with SWOT analysis.  From the research result was obtained: (1) result of internal enviroment analysis shows that there are five strenght factors namely, the availability of lots of cheap local labor, good skils in labors, tools and strategic location and using a high tecnology. Internal enviroment also has five weakness factor namely, there’s a lot of untrained labors, total production depends on demand, does not have certrificated for the products and not yet marketed, lack of capital and lack of industrial partnership with other agencies. The result of external enviroment analysis shows that there’s five factors can become an opportunity namely, there is no similiar efforts around the site/location, Bolaang Mongondow is a cacao producers as the main ingredient, there’s a support from the goverment, numbers of population keep increasing and a shopping lifestyle, availability of electricity, good infrastructure and communication. External enviroment also have four threat factors. Namely, increase prices of main ingredient, minimal help and support given, rivality with other products with the same main ingredient and threat of a new comer. (2) strategy of development cacao basis agroindustry is agressive strategy. Namely, keeping up the strenght to overcome the weakness inside it and also has opportunity and strenght to develop, like producing continously, taking advantage of technology to increase additional prices to cacao seeds, taking advantage from the regency government, facilities and infrastructure to promote various products, inventing a new variation, doing partnership with financial institution to increase funds and assets, gain a halal label, increase partnership in work, improve products quality and additional variations in order to facing competition, optimising the productions and to fasten the streamline of the products facility to overcome the impact of raising funds for productions and also to obtain a product certrificated and agressively doing promotions in order to reach easiness of marketing and inviting investors.     Keywords : Strategy, Agroindustry
HUBUNGAN GREEN MARKETING TERHADAP PILIHAN KONSUMEN ( Studi Kasus Pada The Body Shop Manado ) Magdalena E. Angeline; Charles R. Ngangi; Esry O.H. Laoh; Mex L. Sondakh
COCOS Vol. 6 No. 8 (2015)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v6i8.8137

Abstract

ABSTRACT  Magdalena Elisabeth Angeline. Relationship Green Marketing with consument choice ( Case study on the body shop manado ) under the guidance of  Charles R. Ngangi,  as Chairman , Esry H. Laoh and, Mex L Sondakh,MSi as Members.  The study aims to determine the relationship of green marketing with consumers choice in the Body Shop Manado. Data collection is done for 4 months from September 2014 until January 2015. The data that used in this study are primary data and secondary data. Primary data obtained by distributing questionairs to consumers The Body Shop Manado as well as interviews with the parties Manado The Body Shop. Secondary data obtained from the literature related to green marketing. The results of  this study indicate that there is a relationship between green marketing with consumer choice. Where by pursuing a strategy of  green marketing on the business activities carried out by The Bod y Shop Manado like her doing things green product, green promotion, green price, and green place can give effect to the increase. Of the increase in positive perception of costumers on the importance of using green products lead to changes in their behaviour. It can be proved on the second enhacement indicator that as many as 79,25% of  respondents are willing to build more for environmentally friendly green products in terms of promotions, The Body Shop Manado already well positioned company, as evidenced by the increased of the 15th  that as many as 86,25% respondents believe that they liked the promotion of  The Body Shop Manado who use public relations program because it is considered more exclusive that the other brands. The main implications is The Body Shop Manado should pay attention to the quality aspect to offset the high prices and women  as it‟s main market. Keyword : green marketing, and consumers choice
PERILAKU PETANI DALAM PENGELOLAAN USAHATANI KELAPA DI DESA GOSOMA KECAMATAN TOBELO KABUPATEN HALMAHERA UTARA Paulus H. Tobelo; Esry O.H. Laoh; Jean F.J. Timban; Jenny Baroleh
COCOS Vol. 6 No. 10 (2015)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v6i10.8232

Abstract

ABSTRACT  This study aims to identify the behavior of farmers in managing coconut farm in the village of Gosoma, Tobelo district.  Coconut farming in this area is not something new for the community, since it has been done using conventional practices revealing their penetration in the culture in this place. This culture should be adjusted to the farmers’ economic needs. This can be a barrier if farmers have limited knowledge and their attitudes are still very traditional.  This research was conducted in the Gosoma village, Tobelo District. Data were collected for three months, from August to October 2014. The data obtained are primary data and secondary data.  Primary data were obtained directly from a survey for farmers involved in managing coconut farming in the village of Gosoma.  The secondary data were  obtained from some government bodies related to this study. The author takes a sample using purposive sampling technique with sample size of 50% of the total population or 60 coconut farmers.  The results show that 1) Farmers still apply  traditional  coconut processing, and still have the tendency to maintain  the heritage. 2) Coconut farmers like coconut farming jobs because they are used to working as farmers.  There are a few who do not  like to be farmers because of occasionally insufficient income in this business. Until now the coconut farmers have not been formally trained, but have learned from practices shown by their ancestors.  They were able to maintain their plantations because of the finances they get from this business. 3) Almost all parts of the coconut tree can be used such as midrib, leaves and shells.  However, the processing or utilization of the waste of palm trees has not been optimally processed.  Some people argued that the waste is useless and worthless. The conclusions of the study are 1) The  farmers in the village of  Gosoma  still apply traditional ways in managing coconut farm. There are four reasons behind this.  Firstly, out of the 60 coconut farmer respondents in the village of Gosoma, there are only 15% who are actively doing family run coconut farming.  Secondly, most the the 60 farmer respondents still rely on the products of their coconut farm. Moreover, for the coconut farmer, agricultural land is everything that makes a reliable source of food, a highly valued property,   and the most important factor for social status. Thirdly, out of the 60 farmer respondents there are 45 respondents who have a very strong will to preserve tradition and social solidarity.   Coconut farming waste is used for food and other daily needs. Coconut tree trunks and palm fronds are used as firewoods in the kitchen. Coconut fiber and shell are usually sold. The coconut shell is sometimes used to heat traditional iron to press clothes.   Key words: farmers’ behavior, managing coconut farm, Tobelo
KETERKAITAN INDEKS PEMBANGUNAN MANUSIA KABUPATEN/KOTA DI SULAWESI UTARA DENGAN PERTUMBUHAN EKONOMI Christine V. Manoppo; Esry O.H. Laoh; Yolanda P.I. Rori
COCOS Vol. 6 No. 15 (2015)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v6i15.8814

Abstract

ABSTRACT  This study aims to look the human development  index  linkage of district / city in North Sulawesi with economic growth in the period 2008-2013. This research is motivated by the importance of human development in promoting economic growth. The research was conducted from May 2015 through July 2015 and uses sekunder data, data used in the form of data Economic Growth and Human Development Index districts / city in North Sulawesi from 2008-2013 year were obtained from the Central Bureau of Statistics North Sulawesi. Analysis of the data used in this research is descriptive analysis presented in tables and quadrants.  Results of the study describes the state of economic growth and Human Development Index districts / cities in North Sulawesi during the years 2008-2013. The results showed economic growth is not always in line with the human development index, during the years 2008-2013 remain areas that showed economic growth is above average but below the human development index and vice versa average economic growth below average and indices human development above average. Keywords: Economic Growth, Human Development Indeks
KAJIAN USAHATANI TUMPANG GILIR TANAMAN PADI DAN TOMAT DI DESA WOLAANG KECAMATAN LANGOWAN TIMUR Marisa Solar; Celsius Talumingan; Esry O.H. Laoh; Martha M. Sendow
COCOS Vol. 6 No. 17 (2015)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v6i17.9590

Abstract

ABSTRACT Rotate overlap is a system of farming for a year or more consisting of several times planting one or several types of crops in rotation . This study aims to determine the magnitude of Rice and Tomato farm income as a plant overlapping shifts during one year . There are many combinations of plants that are cultivated farmers within one year of production , and kombinassi - combination of these plants generally always be replaced in each year . Production depends on weather conditions and market demand . The benefits of this research as information for researchers , and as fill material for the extension agencies concerned and the parties need .
ANALISA DAMPAK KEBERADAAN PABRIK GULA AREN MASARANG TERHADAP KONDISI SOSIAL EKONOMI MASYARAKAT KECAMATAN TOMOHON SELATAN Einstein Zetly Z.S. Karundeng; Theodora Katiandagho; Esry O.H. Laoh
COCOS Vol. 6 No. 17 (2015)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v6i17.9851

Abstract

SUMMARY Development of the industrial sector as part of the process of national development in improving economic growth has brought changes to the lives of South Tomohon sub district community. These changes include the impact of industrial development on the socio-economic and environment industry, which includes livelihood from agriculture into industry and comDAMPmerce, ompacts are opening wider employment opportunities both for local people and migrants. Village residents Pangolombian state and Village Tondangow before the Palm Sugar Factory Masarang generally have livelihood agriculture and fisheries sector. The emergence of palm sugar factory Masarang a powerful magnet, attracting labor in both the village and the District of South Tomohon,  about cultivation Good palm plant palm so that productivity is increases     Einstein Zetly Z. S. Karundeng, 2015. Analisa Dampak Keberadaan Pabrik Gula Aren Masarang Terhadap Kondisi Sosial Ekonomi Masyarakat  Kecamatan Tomohon Selatan, (Dibawah Komisi Bimbingan : Theodora Katiandagho, sebagai Ketua dan Esry O.H. Laoh sebagai Anggota