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Journal : Kinesik

ADOLESCENT REPRODUCTIVE HEALTH CAMPAIGN ON SOCIAL MEDIA Edi Santoso; Wiwik Novianti; Tri Nugroho Adi; Petrus Imam Prawoto Jati; Sri Pangestuti
Kinesik Vol. 9 No. 3 (2022): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v9i3.453

Abstract

Social media plays an important role in today's adolescent reproductive health campaigns. This media is the media most used by teenagers. Its interactive and attractive characteristics match the youth's soul. This article explores how reproductive health campaigns are carried out on social media, especially YouTube, Instagram, and TikTok. The main focus is (1) Who are the actors involved in the youth reproductive health campaign and (2) what is the message content of the campaign. The research was conducted using descriptive qualitative methods, with a pragmatic approach. The data was extracted using qualitative content analysis techniques, which were then analysed in a narrative manner. The research findings show that message producers are both individuals and institutions. Individual message creators consist of influencers and health practitioners. The institutions that take part are educational institutions, hospitals or health centres’, non-governmental organizations, the health community, and the BKKBN. The campaign messages take various forms, following the social media platforms. Most of the campaigns on YouTube are carried out by institutions that display long videos containing education and consultation on reproductive and sexuality issues, as well as coverage of related events. The campaign on Instagram is also dominated by the institute, with messages in the form of photos and short videos. While on TikTok, campaigns are mostly carried out by individuals or influencers, with more attractive messages. Messages in the form of short videos on TikTok have received wide attention from netizens, which is reflected in the large number of related video views. In TikTok, sensitive messages such as sex before marriage are conveyed.
MEMETAKAN REMAH KUE MUFFIN: Studi Analisis Jaringan Sosial pada Cuitan Tentang The Muffin Song Gemilang Bayu Ragil Saputra; Edi Santoso; Mite Setiansah; Adhi Iman Sulaiman; Nana Sutikna; Nuryanti
Kinesik Vol. 10 No. 2 (2023): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v10i2.907

Abstract

The Muffin Song is a music video that sparked debate regarding the contents of the lyrics and visuals and how social media users used it as background music of unrelated videos. Thus, we studied the interaction between social media users, focused on Twitter, to understand, map and describe the occurred interactions between users. In this study, we used quantitative approach based on Social Network Analysis (SNA). The results showed that most users have limited interactions with other users and is separate from each other. Although, many users interacted with each other strongly in a group of users. Group to group interactions also occurred, with one or more users acted as intermediary between groups.