Claim Missing Document
Check
Articles

Found 27 Documents
Search

Kepuasan Pelanggan pada Kualitas Layanan Bengkel Amien Jaya Motor Bangkalan Rahmatullah, Miftahul Amien; Wantara, Pribanus
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 1 (2024): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i1.24907

Abstract

The aim of the study was to determine the effect of the dimensions of service quality which include tangibles, reliability, responsiveness, assurance and empathy on customer satisfaction at the Amien Jaya Motor workshop. This study used a quantitative method with a survey research type. This research was conducted at the Amien Jaya Motor Workshop involving 97 people or a questionnaire. Based on the results of the t test on tangible variables it has a significant effect on customer satisfaction while the t test on the reliability variable has a significant effect on customer satisfaction for the t test on the responsiveness variable also has a significant effect on customer satisfaction. In the t-test, the assurance variable has a significant effect on customer satisfaction, while in the t-test, the empathy variable also has a significant effect on customer satisfaction. Based on the results of the elaboration above, the quality of service which includes (Tangibles, Reliability, Responsiveness, Assurance, and Emphaty has a positive and significant simultaneous effect on customer satisfaction at Amien Jaya Motor (AJM) workshops). This can be proven by the results of the partial test (t test) the result shows that the f-count value is greater than the f- table so that it can be concluded that service quality affects customer satisfaction.
Pengaruh Electronic Word Of Mouth (E-WOM) Terhadap Minat Berkunjung Melalui Citra Destinasi Pada Wisata Taman Rekreasi Kota Bangkalan Wahyuni, Sri; wantara, Pribanus
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 2 (2023): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i2.18561

Abstract

The development of the use of internet and social media is an oppurtunity for a tourist destination to increase the visitors. Likewise with TRK tour which is said still have minimal visitors, therefore there is a need information containing a special specification of TRK to triggers visit intention to make visit such as the destination image that is through EWOM. The purpose of this research was to find out how much influence EWOM has on visiting intention through destination image on Taman Rekreasi Kota in Bangkalan. This research using quantitative research with survey method via questionaire. The data analysis technique used to prove the hypothesis was compiled using Path Analysis and using the Sobel Test. The results of this research show that (1) EWOM has a direct, significant effect on visisting intentions; (2) EWOM has a direct effect on destination image; (3) The destination image has no effect on visiting interest and is not significant; (4) EWOM has limited indirect effect on visiting intention through the destination image, the destination image is able to mediate the effect between the Electronic Word Of Mouth on visiting intention. The researcher can conclude that the use of Electronic Word Of Mouth can influence the visiting intention and destination image is able to mediate it, but the mediating variable does not have much influence on the visiting intention.
Pengaruh Kualitas Pelayanan Jasa, Lokasi, Harga Terhadap Kepuasan Pelanggan Jasa Kursus Mengemudi Alif Pamungkas, Bayu Aji Catur; Wantara, Pribanus
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 4 (2023): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i4.18883

Abstract

The purpose of this study was to determine the effect of service quality, location and price on customer satisfaction with Alif driving course services. This research is a quantitative descriptive research. The research was conducted at the Alif Driving Course. The sample in this study amounted to 96 respondents. Sampling using incidental sampling technique and tested using multiple regression analysis method, F test and t test. Data collection techniques were carried out by questionnaire method. Data analysis using SPSS 22 shows that customer satisfaction with the Alif driving course service can be improved by taking into account the level of service quality, location, and price of the Alif driving course. service quality, location and price have a significant influence on customer satisfaction Alif driving course services.
Pengaruh Kualitas Layanan Terhadap Kepuasan dan Word Of Mouth Pada Destinasi Wisata Pantai Lon Malang Wantara, Pribanus; Irawati, S. Anugrahini; Arfy, Widya Rizka
Kompetensi (Competence : Journal of Management Studies) Vol 18, No 2 (2024): Oktober
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v18i2.28060

Abstract

ABSTRAKKualitas pelayanan dan kepuasan pelanggan banyak memainkan peran penting dalam industri jasa seperti industri kuliner dan pariwisata, karena kualitas layanan sangat penting untuk kelangsungan hidup dan profitabilitas perusahaan. Dengan melihat masalah persaingan yang semakin tinggi dalam industri jasa khususnya industry wisata, maka pengelola destinasi wisata harus mampu memberikan layanan yang berkualitas dan memenuhi tuntutan pelanggan. Studi ini bertujuan untuk menguji hubungan faktor-faktor yang memengaruhi promosi dari mulut ke mulut dalam industri wisata pada pantai Lon-Malang di Kabupaten Sampang. Populasi adalah pelanggan yang sedang berkunjung ke pantai Lon-Malang sejumlah 125 orang. Untuk mengumpulkan data digunakan kuesioner selanjutnya diolah menggunakan perangkat lunak SmartPLS versi 3.2.7. Temuan menunjukkan hubungan positif yang signifikan antara seluruh dimensi kualitas layanan terhadap kepuasan pelanggan, serta terdapat hubungan positif dan signifikan antara kepuasan pelanggan dengan promosi dari mulut ke mulut pelanggan.
Determinant of Output Creative Economic Subsectors: Case Study Culinary MSMEs Blue Beach Tanjung Bumi Bangkalan dan Lon-Malang Beach Sampang Prasetyo, Alvin Sugeng; Wantara, Pribanus; Umar, Dimas Mahmudi
Buletin Ekonomika Pembangunan Vol 5, No 2 (2024): SEPTEMBER
Publisher : Jurusan Ilmu Ekonomi Fakultas Ekonomi Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/bep.v5i2.28631

Abstract

The method used in this research is multiple regression, with as many micro and small enterprises as possible, with as many as 152 samples. The estimation results show that capital, labor, raw materials for production, and electrical energy have a significant effect on production sold by traders. Still, the use of technology has not had a significant effect on production sold by traders. The Research results found that culinary MSMEs in the Blue Beach and Lon Malang tourist destination have not yet optimized digitalization. For example, they lack mastery of technology and have not used e-payment, so they have not been able to increase revenue. Keywords: Blue Beach, Lon Malang, multiple regression,
Pengaruh Digital Marketing, Persepsi Harga, Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dalam Pembelian Online pada Belia Cosmetic Store (Studi Pada Mahasiswi Universitas Trunojoyo Madura) Ariyanti, Monica Dea; Wantara, Pribanus
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 3 (2024): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i3.26807

Abstract

Indonesia, as a developing country, is a promising market. This situation shows that competition in the business world is currently increasingly intensive. Companies are expected to be able to hone their advantages and strengthen the positive reputation of their products in response to increasingly fierce competition, so that they can compete with other competitors. For example, the Belia Cosmetic store, which occupies the highest level based on online cosmetic store data, whose products are mostly purchased on Shopee. This requires strategies to defend the business from competitors. The aim of this research is to determine the influence of Digital Products, price perception, service quality on customer satisfaction in online purchases of Belia Cosmetic among students at Trunojoyo University, Madura. This research method uses quantitative methods. The data used are primary data and secondary data. Research data was obtained by distributing questionnaires using a Likert scale with a total of 100 respondents. This technique uses purposive sampling and the analysis method used in this research is Partial Least Square (PLS) 4.1.0.2 with outer model and iner model coefficient tests. The results of this research show that Digital Marketing has a significant effect on customer satisfaction and price perception has a significant effect on customer satisfaction. Meanwhile, the service quality variable has an effect on customer satisfaction but is not significant. 
Pengaruh Pemasaran Digital Dan Kualitas Produk Terhadap Loyalitas Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Pembelian Produk Fashion “Second Kita” Fransisca, Anatasya Dea; Wantara, Pribanus
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 4 (2024): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i4.26808

Abstract

This research aims to analyze: (1) The influence of digital marketing on customer loyalty when purchasing "Second Kita" fashion products, (2) The influence of product quality on customer loyalty when purchasing "Second Kita" fashion products, (3) The influence of customer satisfaction on loyalty customers when purchasing “Second Kita” fashion products, (4) The influence of digital marketing on customer satisfaction when purchasing “Second Kita” fashion products, (5) The influence of product quality on customer satisfaction when purchasing “Second Kita” fashion products, (6) the influence digital marketing on loyalty through customer satisfaction when purchasing "Second Kita" fashion products, (7) the influence of product quality on loyalty through customer satisfaction when purchasing "Second Kita" fashion products.  The type of research used is quantitative, with "Second Kita" customers as research respondents who have made a purchase at least once. The analytical method used in this research uses Partial Least Square (PLS) 4 with outer model and inner model coefficient tests and hypothesis testing. The results of this research show that digital marketing does not have a significant influence on customer loyalty or customer satisfaction. On the other hand, product quality has a significant effect on customer loyalty and customer satisfaction. Customer satisfaction also has a significant effect on customer loyalty. Apart from that, digital marketing does not have a significant effect on customer loyalty through customer satisfaction, while product quality has a significant effect.
Transformasi UMKM Kuliner: Strategi Pengembangan Ekonomi Kreatif di Era Digital Untuk Meningkatkan Kesejahteraan Keluarga Irawati, S. Anugrahini; Wantara, Pribanus; Arfy, Widya Rizka
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 4 (2024): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i4.29011

Abstract

 This study aims to explain how the transformation of culinary MSMEs in the digital era is a strategic step in developing the creative economy, which plays an important role in improving the welfare of culinary MSME family actors in Sampang Regency. This study was conducted using an interactive qualitative approach. While the selection of informants was carried out using the purpose sampling technique. Based on the results of the study, it shows that the development strategies that can be applied by culinary MSMEs; I Application of Digital Technology in Culinary MSMEs through e-commerce platforms, delivery service applications, social media and digital marketing. 2. Creative Economy Development Strategy through product innovation, collaboration and partnerships and customer experience 3. Improving Family Welfare seen from increasing income, improving quality of life, sending children to higher education, economic stability, self-development. This strategy is important so that culinary MSME actors can survive and develop in the long term. Based on the research results, it is known that this strategy can really be implemented and improve family welfare. 
Meningkatkan Kualitas Layanan dan Kepuasan Kerja: Kerangka Kerja Kepemimpinan Transformasional dalam Konteks Pendidikan Tinggi -, Widya Rizka Arfy; S. Anugrahini Irawati; Pribanus Wantara
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemimpin yang menerapkan gaya kepemimpinan transformasional cenderung memiliki karyawan yang lebih berkomitmen dan puas dalam bekerja, karena pemimpin dapat memotivasi karyawan untuk bekerja lebih keras dan mendukung pengembangan pribadi mereka. Namun, masih terbatas yang diketahui tentang hubungan antara kepemimpinan transformasional, kepuasan kerja, dan kualitas layanan dalam konteks Pendidikan Tinggi. Tujuan dari makalah ini adalah untuk mengusulkan kerangka kerja konseptual tentang pengaruh mediasi kepuasan kerja terhadap hubungan antara kepemimpinan transformasional dan kualitas layanan yang didasarkan pada penelitian terdahulu, khususnya dalam konteks Pendidikan Tinggi. Kerangka kerja konseptual yang diusulkan dikembangkan berdasarkan tinjauan pustaka tentang kepemimpinan transformasional, kepuasan kerja, dan kualitas layanan. Beberapa kajian teori dan penelitian terdahulu diperoleh hasil bahwa kepemimpinan transformasional berpengaruh positif terhadap kualitas layanan secara langsung serta melalui efek mediasi kepuasan kerja dalam konteks Pendidikan Tinggi. Dengan mengusulkan bahwa kepemimpinan transformasional memengaruhi kualitas layanan melalui kepuasan kerja, kerangka kerja yang diusulkan dalam studi ini meletakkan fondasi yang kuat untuk perluasan basis pengetahuan kepemimpinan transformasional serta untuk pengembangan dan perdebatan teori di masa mendatang.
Pengaruh Citra Destinasi dan Komunikasi Pemasaran Terhadap Loyalitas melalui Kepuasan Pengunjung Destinasi Pantai Lon Malang Nurul Amalia; Pribanus Wantara
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 11 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i11.5410

Abstract

This study aims to examine the effect of destination image and marketing communication on loyalty through visitor satisfaction. This type of research is quantitative research with Structural Equation Modeling data analysis techniques using the SmartPLS version 4.0 statistical program. In this study, the population is not known for certain (infinite) and the sample used is tourists visiting Lon Beach, Malang. This study uses a questionnaire with a Likert Scale. The results of the study obtained that destination image affects loyalty with a p-value <0.05 and t-statistic> 1.96, while destination image does not affect satisfaction with a p-value> 0.05 and t-statistic <1.96, but marketing communication has an effect on loyalty with a p-value <0.05 and t-statistic> 1.96, and communication also has an effect on satisfaction with a p-value <0.05 and t-statistic> 1.96.