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All Journal Jurnal Pelita Pendidikan Jurnal Mahupiki Jurnal Akuntansi Muhammadiyah EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PROFESI KEGURUAN Aptisi Transactions on Technopreneurship (ATT) Jurnal Keperawatan dan Kesehatan (JKK) Jurnal Kesehatan Husada Gemilang Journal Of Humanities Community Empowerment Jurnal Pustaka Cendekia Pendidikan
Evi Lestari
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Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Health Professions Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Exploration Of Sustainability Models In City Branding: Integration Of Local Culture, Digital Media, And Multisector Collaboration Lestari, Evi; Nurhidayati, Safitri; Yuliani, Marifah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9535

Abstract

This study aims to develop a substantive theory of sustainable city branding in small cities, with a focus on Berau. Using a qualitative approach grounded in Grounded Theory, data were collected through interviews, observations, and document analysis, then analyzed iteratively to identify key processes and relationships. The findings reveal that successful city branding relies not only on natural potential and leadership support but also on complex interactions among multisector collaboration, active community participation, and strategic digital media use. The theory emphasizes that sustainability in this context involves holistic integration of local culture, environmental concerns, and economic development through concrete, collaborative steps. This model highlights the importance of active stakeholder engagement and innovative digital strategies in building an authentic and sustainable city image. The study contributes to understanding how small cities can effectively implement sustainable branding practices through a process of collective effort and strategic management.
Co-Authors Aal Jalaludin Abudzar Al-Ghifari Bungsu, Agung Pangeran DWI CAHYONO Edi Warman Eva Susanti Guntur, Yohanes Sri Gusmao, Cristino Hasruddin Jawiyah, Jawiyah Maisura Maisura Mursyidah4, Mursyidah Muzakir, Fohan NURHIDAYATI, SAFITRI Nurul Qomariah Rafiqoh lubis RR. Ella Evrita Hestiandari Sa'adah , Nur Sari , Mena Susbiyani, Arik Yuliani, Marifah Zikrullah , Zikrullah