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All Journal JPW (Jurnal Politik Walisongo) JSW (Jurnal Sosiologi Walisongo) Aptisi Transactions on Technopreneurship (ATT) Borobudur Communication Review
Aulia Suminar Ayu
Faculty Of Social And Political Sciences, Universitas Sebelas Maret, Surakarta
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Intrepretasi Konsumen terhadap Iklan Digital Gopay Cyberpunk di Media Sosial Farah Nabila; Aulia Suminar Ayu; Johana Laudrie Caroline; Raden Muhammad Alfian
Borobudur Communication Review Vol 2 No 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.7037

Abstract

Gojek merupakan perusahaan teknologi jasa transportasi yang juga menawarkan berbagai layanan kepada penggunanya, salah satunya adalah Gopay, sebuah layanan pembayaran digital. Pada 20 Juli 2020, Gojek memperkenalkan layanan Gopay, melalui iklan di media sosial, sebagai dompet elektronik pertama yang dapat digunakan sebagai metode pembayaran untuk semua game dan aplikasi di Google Play, bahkan dapat digunakan untuk YouTube Premium dan langganan YouTube musik. Iklan Gopay dikemas dengan metode storytelling dan didukung dengan format CGI yang mampu menarik perhatian masyarakat. Penelitian ini menganalisis interpretasi konsumen terhadap iklan Gopay dengan menggunakan Teori Perilaku Terencana. Penelitian ini dilakukan dengan menggunakan metode kualitatif dengan teknik purposive sampling. Pengumpulan data dalam penelitian dilakukan dengan mewawancarai mahasiswa FISIP UNS, mengamati kondisi di lapangan, dan mendokumentasikan sumber informasi lain. Berdasarkan hasil hasil yang dilakukan, Iklan Cyberpunk Gopay menghasilkan interpretasi yang berbeda bagi responden yang berbeda. Hal tersebut dipengaruhi oleh beberapa faktor yaitu sikap, norma subjektif, dan kontrol perilaku persepsian.
Negotiating City Identity through Creative Economy Aulia Suminar Ayu; Prihatin Dwihantoro; Ghozian Aulia Pradhana
JSW (Jurnal Sosiologi Walisongo) Vol 5, No 2 (2021)
Publisher : Faculty of Social and Political Sciences - UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jsw.2021.5.2.7281

Abstract

Creative economy is not only contributed toward social welfare but also creates identity. This case study takes place in Kendal Regency Central Java Province. The purposes of this study are to observe the creative economy landscape, to give initial data and conceptual input for the Kendal Regency Government to conceptualize their city branding. As exploratory research, this research is using mixed methods. Quantitative descriptive data was gathered by the survey on the creative economy subsectors. Qualitative data were taken from non-participant observation, semistructured interviews, and literature review. This exploratory study found that 10 of 16 creative economy subsectors have existed in Kendal Regency. They are visual communication design; product design; film, animation, video; photography; craft art; culinary; fashion; art performance; and music. These clusters can be used as city identity to formulate city branding, especially the craft art; culinary, film, animation, video; and art performance. Unfortunately, these potential resources were not involved on city branding created by the local government. In symbolic interactionism, people and their environment influence each other in culture-making processes. And so, in the processes of city branding. All the elements of the city should be in synergy to make a city branding. But it is not found in Kendal Regency. __________The original draft of this article has been presented at the 6th International Conference on Social and Political Sciences (ICoSaPS) 2020, Strengthening Resilient Society in The Disruptive Era, Surakarta, October 7-8th, 2020.
The Role of Outdoor Media and "Solo Berseri" Magazine in Enhancing the Effectiveness of Surakarta Municipal Program Promotion Aulia Suminar Ayu; Novita Haryono; Sri Hastjarjo; Andrine Prima Afneta Arzil; Widyantoro
Aptisi Transactions On Technopreneurship (ATT) Vol 5 No 1Sp (2023): Special Issue: Technopreneurship Driving Change in the Nation's Future Leadersh
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v5i1Sp.315

Abstract

This study aimed to provide input and evaluation for the Surakarta City Communication, Information, Statistics, and Encryption Service in measuring the effectiveness of their information dissemination work programs. Conducted as a descriptive quantitative research with a sample size of N = 30, the study assessed the media consumption patterns of Surakarta City residents and the affordability of the promotional media used by the Solo City Government. The findings of this study revealed that the magazine "Solo Berseri" possesses sufficient attractiveness and informational value, meeting the gratification needs of its readers. However, the limited accessibility of this magazine hampers its effectiveness as a promotional medium. These results emphasize the importance of ensuring accessibility and distribution channels for promotional materials. Addressing the limited accessibility of "Solo Berseri" would enhance its impact as a promotional medium for the Solo City Government. Additionally, the findings suggest that the strategic placement of billboards can effectively reach the target audience and disseminate important information. Based on these findings, recommendations can be made for the Surakarta City Communication, Information, Statistics, and Encryption Service to improve their information dissemination strategies. Implementing measures to increase the accessibility of "Solo Berseri" and exploring additional affordable promotional media channels could enhance the effectiveness of their communication efforts. By incorporating these suggestions, the Surakarta City Government can enhance their communication efforts and ensure that important information reaches and resonates with the residents effectively
Strategi Komunikasi KPU Kota Semarang Dalam Mengajak Gen Z Menggunakan Hak Pilih #temanpemilih Alifa Nur Fitri; Siti Rohmah; Aulia Suminar Ayu
JPW (Jurnal Politik Walisongo) Vol 6, No 1 (2024)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jpw.v6i1.22256

Abstract

Penelitian ini membahas peran dan tantangan Komisi Pemilihan Umum (KPU) dalam menghadapi Pemilu 2024 di Indonesia, dengan fokus pada Generasi Z sebagai pemilih dominan. Generasi Z, yang berjumlah 74,94 juta jiwa atau 27,94% dari total penduduk, sangat terhubung dengan teknologi digital dan media sosial. Meskipun ini mempermudah akses informasi, mereka juga rentan terhadap hoaks yang dapat merusak kepercayaan publik terhadap proses pemilu. Tantangan utama KPU adalah mengatasi penyebaran hoaks di media sosial dan merancang strategi komunikasi yang efektif untuk meningkatkan partisipasi politik anak muda. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus.Hasil penelitian ini menunjukkan bahwa, pentingnya literasi politik dan strategi komunikasi yang adaptif pada Pemilu 2014 dan 2019, yang masing-masing mencapai 85,9% dan 91,3%.  KPU Kota Semarang telah menunjukkan keberhasilan dalam menggunakan media sosial dan kampanye kreatif seperti #temanpemilih, yang meningkatkan partisipasi pemilih bahkan dalam situasi pandemi. Penelitian ini menyoroti perlunya KPU terus berinovasi dalam menghadapi perubahan perilaku digital Generasi Z, dengan tujuan utama meningkatkan partisipasi politik generasi muda di Indonesia.
Co-Authors Alifa Nur Fitri Andrine Prima Afneta Arzil Dwihantoro, Prihatin Farah Nabila Ghozian Aulia Pradhana Johana Laudrie Caroline Novita Haryono Raden Muhammad Alfian Siti Rohmah Sri Hastjarjo Widyantoro