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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat MODUS-Jurnal Ekonomi dan Bisnis E-Dimas: Jurnal Pengabdian kepada Masyarakat IJBE (Integrated Journal of Business and Economics) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Bisnis Darmajaya International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Rekayasa Industri (JRI) Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Fokus Manajemen Bisnis Management and Sustainable Development Journal Empowerment : Jurnal Pengabdian Pada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal ADAM : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kreatif Cemerlang Indonesia Jurnal Penelitian dan Pengabdian Masyarakat EDUJ : English Education Journal
Antonius Satria Hadi
Universitas Widya Mataram
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENGARUH PAPARAN, AFINITAS, DAN KETERGANTUNGAN TERHADAP PERILAKU PEMBELIAN ULANG KONSUMEN Antonius Satria Hadi
Modus Vol. 32 No. 1 (2020): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v32i1.3209

Abstract

ABSTRACTThis research aims to investigate the effect of exposure and affinity on dependency and the effect of dependency on repurchase intention in smartphone context. Exposure and affinity are considered important factors that trigger dependency. Exposure is a state of condition when making contact (exposed) with something. While affinity is a condition of users who want to be always close to something. This research has three hypotheses. Data were collected from 200 respondents using purposive sampling technique. Research data collection using a questionnaire that has been distributed to undergraduate students at Universitas Gadjah Mada, Yogyakarta, then processed and analyzed using structural equation modeling techniques with LISREL software. The result of this research shows that exposure and affinity have positive and significant effect to dependency, meanwhile dependence has positive and significant effect on repurchase intention. All hypotheses in this study were accepted and will be discussed in detail in this research article. Keywords: exposure; affinity; dependency; repurchase intention; smartphone ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh paparan dan afinitas terhadap ketergantungan dan pengaruh ketergantungan pada niat untuk membeli kembali / minat beli ulang dalam konteks ponsel cerdas (smartphone). Paparan dan afinitas dianggap sebagai faktor penting yang memicu ketergantungan. Paparan adalah kondisi saat melakukan kontak (terekspos) dengan sesuatu. Sedangkan afinitas adalah kondisi pengguna yang ingin selalu dekat dengan sesuatu. Penelitian ini memiliki tiga hipotesis. Data dikumpulkan dari 200 responden menggunakan teknik purposive sampling. Pengumpulan data penelitian menggunakan kuisioner yang telah dibagikan kepada mahasiswa sarjana Universitas Gadjah Mada, Yogyakarta, kemudian diolah dan dianalisis menggunakan teknik pemodelan persamaan struktural dengan perangkat lunak LISREL. Hasil penelitian ini menunjukkan bahwa paparan dan afinitas berpengaruh positif dan signifikan terhadap ketergantungan, sedangkan ketergantungan sendiri berpengaruh positif dan signifikan terhadap minat beli ulang. Semua hipotesis pada penelitian ini diterima dan akan dibahas secara detail dalam artikel penelitian ini.Kata kunci: paparan; afinitas; ketergantungan; minat beli ulang; smartphone
PENYULUHAN MENGENAI PERAN MEDIA SOSIAL SEBAGAI BEKAL BERWIRAUSAHA DI SMK BERBUDI YOGYAKARTA Artha, Bhenu; Asri, Cahya Purnama; Hadi, Antonius Satria
Empowerment: Jurnal Pengabdian pada Masyarakat Vol 2 No 2 (2022): Empowerment 2022
Publisher : LP2M STAI Darul Kamal NW Kembang Kerang-NTB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51700/empowerment.v2i2.334

Abstract

This community service activity provides counseling to class XII students at SMK Berbudi Yogyakarta which aims to provide additional understanding and knowledge to class XII students about the relationship between social media and entrepreneurship so that later class XII students can open their own businesses after finishing school. This community service activity aims to increase understanding and additional knowledge for class XII students at SMK Berbudi Yogyakarta about the relationship between social media and entrepreneurship which is carried out using lecture, demonstration, and question and answer methods. The benefits that can be obtained by participants from this community service activity include increasing the knowledge, understanding, and experience of class XII students at SMK Berbudi Yogyakarta about the relationship between social media and entrepreneurship.
Artificial Intelligence and English Learning: A Narrative Review Artha, Bhenu; Bahri; Niken Permata Sari; Utami Tunjung Sari; Antonius Satria Hadi; Cahya Purnama Asri; Elang Perwira Manggala Seta
EDUJ : English Education Journal Vol. 2 No. 2 (2024): December 2024
Publisher : CV. Kalimasada Group Profesional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/eduj.v2i2.1406

Abstract

English language learning is undergoing a profound transformation with the advent of digital technology and Artificial Intelligence. This research, that conduct by narrative review method, will aim to address these gaps by synthesizing findings from the last decade of research and providing a comprehensive understanding of the current trends, challenges, and future directions in the use of AI for English language learning. Most existing studies focus on the efficacy of specific AI tools, with limited attention given to long-term effects on learners' language proficiency, retention, and socio-cultural competence. Additionally, much of the research to date has concentrated on English as a foreign language, with less emphasis on how AI can support multilingualism or the learning of English as a second language in diverse sociocultural contexts. Furthermore, there is a lack of studies that explore the ethical, cultural, and pedagogical implications of widespread AI adoption in language education, particularly in non-Western contexts. This study contributes valuable insights into the evolving landscape of the use of AI in English learning, highlighting both the promising potential and the challenges of integrating GenAI technologies. Suggestions for further research are to conduct empirical research on the concepts in this study.
Pendampingan Peningkatan Santri Unggul Melalui Integrasi Kegiatan Usaha bagi Santri Pondok Pesantren Tahfizh Qur’an Yatim Nurani Insani Yogyakarta Sari, Utami Tunjung; Bahri, Bahri; Sari, Niken Permata; Artha, Bhenu; Hadi, Antonius Satria; Asri, Cahya Purnama
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i4.275

Abstract

The purpose of this community service activity is to provide insight into how to start a business independently. This activity uses a counseling method to increase the understanding and awareness of participants, as well as examples of how to start a business independently. The provision of counseling materials is carried out for one day during working hours. Participants in the community service at the Tahfizh Qur'an Yatim Nurani Insani Yogyakarta Islamic Boarding School were attended by 58 participants. The pre-test showed that the audience who knew about how to start a business was 17.24% and those who did not know about technology adaptation were 82.76%. The results of the post-test showed that the audience who knew about how to start a business was 89.66% and those who knew about technology adaptation were 93.1%. After participating in the community service activity, all participants are expected to have knowledge about how to start a business independently in order to open up employment opportunities.
Towards Sustainable Ecotourism: Analyzing the Impact of Memorable Tourism Experiences and Tourist Satisfaction in Indonesia Sari, Niken Permata; Sari, Utami Tunjung; Prastyanto, Anjas Nugroho; Hadi, Antonius Satria
Integrated Journal of Business and Economics (IJBE) Vol 9, No 1 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i1.1052

Abstract

This study aims to analyze the influence of Memorable Tourism Experiences and Tourist Satisfaction on Revisit Intention of tourists in Indonesia, especially in the context of ecotourism. With its diverse natural and cultural wealth, Indonesia has great potential to become a sustainable ecotourism destination. However, the sustainability of this sector requires a deeper understanding of the factors that influence tourists' intention to return. This study examines Destination Attractiveness, Service Quality, and Security Risk as the main determinants that influence tourist satisfaction and memorable tourism experiences. The methodology used involves collecting primary data with purposive sampling from 250 respondents who have visited ecotourism destinations. Data were analyzed using path analysis to test the relationship between variables. The results show that Destination Attractiveness and Service Quality significantly influence Memorable Tourism Experiences and Tourist Satisfaction, which in turn increases tourists' intention to revisit. This study provides important implications for destination managers and tourism industry stakeholders in developing effective strategies to increase tourist loyalty and support sustainable ecotourism development in Indonesia.
PERAN PENGETAHUAN EKOLOGI SEBAGAI PEMEDIASI HUBUNGAN ANTARA KOMUNIKASI PEMASARAN TERPADU DAN KEPUASAN PELANGGAN Hadi, Antonius Satria
Management and Sustainable Development Journal Vol. 4 No. 2 (2022): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v4i2.504

Abstract

The negative effect of greenhouse gas emissions that have an impact on environmental degradation causes pressure on the tourism sector and the accommodation industry. Besides being revived due to the effects of the Covid-19 pandemic, the industry is also faced with environmental awareness. This is the basis for doing this research. This study was conducted with the aim of examining the mediating effect of ecological knowledge between the relationship of integrated marketing communications with customer satisfaction. Respondents in this study were customers/visitors/guests who had stayed at hotels located in Yogyakarta. The sampling technique used in this study was purposive sampling with a total sample of 100 respondents. Hypothesis testing, confirmatory factor analysis test, validity test, and reliability test using SmartPLS 3 software. All hypotheses proposed in this study were accepted.
Co-Authors Aditya, Ascasaputra Ardhi Khairi Artha, Bhenu Asri, Cahya Purnama Bahri Bahri Bahri Bahri bahri Bhenu Artha Bhenu Artha Bhenu Artha Bhenu Artha Cahya Purnama Asri Cahya Purnama Asri Elang Perwira Manggala Seta Niken Permata Sari Niken Permata Sari Niken Permata Sari, Niken Permata Prastyanto, Anjas Nugroho Sari, Utami Tunjung Utami Tunjung Sari Utami Tunjung Sari