Sulvinajayanti
Institut Agama Islam Negeri IAIN Parepare

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Dampak Pembangunan PLTU Terhadap Perubahan Sosial Masyarakat di Desa Lampoko Kecamatan Balusu Kabupaten Barru: Dampak Pembangunan PLTU terhadap Masyarakat: Studi Kasus Perubahan Sosial di Lampoko Kabupaten Barru fitriani; Sulvinajayanti; M. Rifqi Miftahun Nurulhad
SOSIOLOGIA : Jurnal Agama dan Masyarakat Vol. 2 No. 1 (2023): Sosiologia : Jurnal Agama dan Masyarakat
Publisher : IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/sosiologia.v2i1.6431

Abstract

The existence of the PLTU in Lampoko Village, Barru Regency, has an impact on changes in society, these changes occur in the people who live around the PLTU. This research aims to determine the forms of social change brought about by the presence of the PLTU construction and the impact of this development on the social life of the community. This research used a qualitative descriptive method, with the aim of describing in more detail the impact of PLTU construction on social change in society. The theories used in this research are rational choice theory and modernization theory. Data collection techniques were carried out by means of observation, interviews and documentation with data analysis techniques using data reduction, data presentation and drawing conclusions. The results of this research show that the presence of the PLTU construction in the Lampoko Village area has an influence on the social life of the community, the form of influence that is generated in the community, namely changes in social behavior, in this case the decline in friendly behavior among fellow citizens in the community and changes in the community's mindset, this can seen in the mindset of society in the fields of entrepreneurship and education. Beside that, the presence of this development also has an impact on the social life of the residents of Lampoko Village. The positive impact of the presence of the PLTU construction in the Lampoko Village area is improving the community's economy, opening up new job opportunities, CSR social services, and changing the profession of residents from fishermen/farmers to PLTU employees. Meanwhile, the negative impacts resulting from the presence of the PLTU include pollution of the social environment and unequal absorption of local labor.
Algorithmic Approach To Contemporary Da'wah Through SEO Optimization And Audience Engagement On Barakka’na Mangkoso YouTube Abdul Rahman Hasan; Iskandar Iskandar; Muhammad Qadaruddin; Ramli Ramli; Sulvinajayanti Sulvinajayanti; St. Nasriah
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i2.861

Abstract

Digital technology has transformed Islamic da'wah, positioning YouTube as a key platform where effectiveness depends on the quality of religious content, SEO alignment, algorithmic literacy, and audience engagement strategies in contemporary digital society. This study examines the role of algorithmic optimization in reshaping contemporary Islamic da'wah through a qualitative single-case study of the YouTube channel Barakka’na Mangkoso (South Sulawesi, Indonesia). Data were collected through in-depth interviews, digital observation of YouTube content, and analysis of YouTube Analytics documents. Data analysis employed interactive processes of data condensation, data display, and conclusion drawing. Findings reveal that algorithmic logic has become constitutive of digital da'wah, fundamentally influencing content structure, pacing, and thematic selection. However, strict ethical guardrails prohibiting deceptive clickbait and transactional promises, combined with deep Bugis cultural rootedness, enable the channel to expand reach dramatically without compromising religious authenticity. The study concludes that effective contemporary da'wah now requires dual competence in religious scholarship and algorithmic literacy, offering a replicable model for other preachers and institutions seeking to amplify authentic Islamic messages in the platformized public sphere. The study concludes that effective digital da'wah requires integrating algorithmic literacy with Islamic scholarship and employing ethical, culturally grounded strategies to expand reach without compromising religious authenticity.