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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) JOURNAL OF BUSINESS STUDIES Journal of Sustainable Tourism and Entrepreneurship Business Perspective Journal Journal of Innovative and Creativity
Nadia Dwi Irmadiani
Program Studi Administrasi Bisnis Fakultas Ilmu Sosial Dan Ilmu Politik Universitas 17 Agustus 1945 Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ANALISIS MEMBANGUN ORIENTASI PASAR USAHA KECIL DAN MENENGAH (UKM) MELALUI COMPETITIVE ADVANTAGE DALAM MENCAPAI KINERJA PEMASARAN (STUDI PADA UKM SENTRA BATIK SEMARANGAN DI KOTA SEMARANG) Irmadiani, Nadia Dwi
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 2, No 2 (2016): VOLUME 2 NO 2 TAHUN 2016
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (738.619 KB)

Abstract

ABSTRACTMarket orientation as a business philosophy can be defined by how an organization implements the concept of market orientation in its activities and behavior. Market orientation is one of the factors that influence competitive advantage. The competitive advantage could demonstrate the companys ability to achieve economic benefits in connection with the profits that can be achieved by competitors in the market within the same industry. While marketing performance is influenced by the environment of the company. Thus the success of a company can be seen from how it responses to the pressure from its environment in facing the competitive market. This research is aimed to analyse the market orientation of small, and medium scale business of superior product of batik Semarangan in Semarang through competitive advantage in achieving its marketing performance. The research is done in small, and medium scale business that create Semarangan batik in Semarang. It takes 40 small, and medium scale of business. The data is obtained by using questionnaire instrument while the variables influence is tested by using the path analysis. The result shows that market orientation has a positive influence to the competitive advantage and marketing performance. Meanwhile the competitive advantage has a positive influence to marketing performance. The research also finds the proof that competitive advantage is able to mediate the market orientation and marketing performance. Keywords: Market Orientation, Competitive Advantage, and Marketing Performance
Analisis Membangun Orientasi Pasar dan AdaptabilitasLingkungan Usaha Kecil dan Menengah (UKM) Melalui Competitive Advantage Dalam Mencapai Kinerja Pemasaran (Studi Pada UKM Produk Unggulan Sentra Batik Semarangan di Kota Semarang) Nadia Dwi Irmadiani
JOURNAL OF BUSINESS STUDIES Vol 1, No 1 (2016)
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.659 KB)

Abstract

Orientasi pasar sebagai filosofi bisnisdiartikan bagaimanaorganisasi mengimplementasikan konsep orientasi pasar terlihat dari aktifitas dan perilaku organisasi.Oleh karena itu, orientasi pasar merupakan salah satu faktor yang berpengaruh terhadap competitive advantage.Selain orientasi pasar, adaptabilitas lingkungan yaitu kemampuan, keluwesan dalam menangani perubahan dan tantangan yang terjadi dilingkungan eksternal, juga berperan dalam meningkatkan competitive advantage.Keunggulan bersaing adalah kemampuan perusahaan meraih keuntungan ekonomis diatas pesaing dalam industri yang sama. Kinerja pemasaran juga dipengaruhi lingkungan. Keberhasilan perusahaan dapat dilihat dari cara perusahaan menghadapi tekanan lingkungan menghadapi pasar kompetitif.Sehingga, dalam mendukung produk batik, perlu mempertimbangkan orientasi pasar dan adaptabilitas lingkungan.
ANALISIS MEMBANGUN ORIENTASI PASAR USAHA KECIL DAN MENENGAH (UKM) MELALUI COMPETITIVE ADVANTAGE DALAM MENCAPAI KINERJA PEMASARAN (STUDI PADA UKM SENTRA BATIK SEMARANGAN DI KOTA SEMARANG) Nadia Dwi Irmadiani
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 2, No 2 (2016): Vol 2, No 2 (2016)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (738.619 KB) | DOI: 10.34203/jimfe.v2i2.449

Abstract

ABSTRACTMarket orientation as a business philosophy can be defined by how an organization implements the concept of market orientation in its activities and behavior. Market orientation is one of the factors that influence competitive advantage. The competitive advantage could demonstrate the company's ability to achieve economic benefits in connection with the profits that can be achieved by competitors in the market within the same industry. While marketing performance is influenced by the environment of the company. Thus the success of a company can be seen from how it responses to the pressure from its environment in facing the competitive market. This research is aimed to analyse the market orientation of small, and medium scale business of superior product of batik Semarangan in Semarang through competitive advantage in achieving its marketing performance. The research is done in small, and medium scale business that create Semarangan batik in Semarang. It takes 40 small, and medium scale of business. The data is obtained by using questionnaire instrument while the variables influence is tested by using the path analysis. The result shows that market orientation has a positive influence to the competitive advantage and marketing performance. Meanwhile the competitive advantage has a positive influence to marketing performance. The research also finds the proof that competitive advantage is able to mediate the market orientation and marketing performance.Keywords: Market Orientation, Competitive Advantage, and Marketing Performance
Analisis Pengaruh Kualitas Pelayanan Sistem Informasi Dokumen Online Kependudukan (Si D’nok) Terhadap Tingkat Kepuasan Pengguna Layanan Di Dinas Kependudukan Dan Pencatatan Sipil Kota Semarang Agus Bahrudin; Nadia Dwi Irmadiani
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 9 No 2 (2022)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v9i2.3491

Abstract

Technological developments have been utilized by Semarang City government agencies, one of which is the Semarang City Civil Registration Service in the form of Population Online Document Information System Services (SI D'nOK). The application of this application is expected to assist the community in obtaining quality population services. The results showed that the cumulative score of the service quality of the Population Online Document Information System was in the good category with a score of 82.5%. Satisfaction of service users is included in the very satisfying category with a score of 93.2%. The results of statistical calculations obtained the correlation coefficient of service quality to community satisfaction of 0.675 which means significant. The results of observations and results of interviews with key persons obtained the following research findings: a lack of number of employees or human resources in the population administration service of the Dispendukcapil City of Semarang, there is a discrepancy between the supply and demand for printing electronic KTPs, online population administration system services often experience network connectivity, still the large number of people who do not know the procedures and requirements for making e-KTP or KK so that the service process becomes long. Efforts to improve the quality of services carried out are through ball pick-up services and functioning of the sub-district office
Pengaruh Kualitas Produk dan Harga Produk terhadap Keputusan Pembelian Ulang Wakerkwa, Desina; Irmadiani, Nadia Dwi
Business Perspective Journal Vol. 3 No. 2 (2023): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v3i2.1294

Abstract

The objective of this study was to ascertain and elucidate the impact of product quality and product pricing on repurchasing decisions at the Singosari Semarang Branch of Waroeng Steak & Shake. This study employs explanatory research methodologies. The study included a population of 21,352 clients of Waroeng Steak and Shake Singosari Semarang. The sampling technique employed in this study was non-probability sampling, with a sample size of 100 respondents. The data gathering procedures employed in this study encompassed the utilisation of both observation and questionnaire approaches. The findings of the study indicate that product quality has a simultaneous impact on repurchase decisions. Specifically, there is a statistically significant positive relationship between product prices and repurchase decisions at the Singosari Branch of Waroeng Steak and Shake. This is supported by a Beta value of 0.652, which is positive, and a significant p-value of 0.000, indicating that the relationship is unlikely to have occurred by chance (p < 0.05). Additional findings indicate that the price of a product exerts a substantial and simultaneous impact on repurchasing decisions. Specifically, at the Singosari Branch of Waroeng Steak and Shake, there exists a positive and statistically significant relationship between product prices and repurchasing decisions. This is supported by a Beta value of 0.179, which is positive, and a significant value of 0.017, which is less than the predetermined threshold of 0.05. In order to facilitate more investigation, it is anticipated that other indicators can be identified as instruments for measuring the variables under examination, as well as the utilisation of other independent variables that possess a substantial impact on the dependent variable. For instance, by incorporating additional variables such as brand image and service quality, among others. Keywords: product quality, product price, repurchase decision
Pengaruh Gaya Hidup dan Trend Fashion terhadap Keputusan Pembelian Konsumen Ta Butik Kendal Putri, Ikhsti Marwinda; Irmadiani, Nadia Dwi
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2093

Abstract

As time progress, certain fashion trends that were previously only seen from clothing styles have evolved and developed into lifestyle entities, which are driven by the easy exchange of information and external references. Lifestyle and fashion trends are only to fulfill self-satisfaction. Especially Generation Z often buy goods without prioritizing their needs or just to show off on social media to be recognized by others. The aim of this research is to determine whether there is an influence of lifestyle and fashion trends on Generation Z purchasing decisions among TA Boutiques Kendal consumers. The data used in this research were 96 respondents aged 16-27 years and the sampling technique used purposive sampling technique. Hypothesis testing uses validity, reliability, multiple linear and correlation tests using SPSS 25 software. The research results show that lifestyle has a positive and significant influence on purchasing decisions, fashion trends have a positive and significant influence on purchasing decisions, there is a joint influence between lifestyle and fashion trends on purchasing decisions. Keywords: lifestyle, fashion trends, purchasing decisions
Bagaimanakah Pengaruh Data Analytics Terhadap Pengembangan Pemasaran di Era Digital Ridwan, Achmad; Nasution, Edwin Sugesti; Judijanto, Loso; Agung, Eka Adnan; Irmadiani, Nadia Dwi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3732

Abstract

Era digital telah membawa perubahan mendasar dalam strategi pemasaran, di mana data analytics menjadi fondasi utama untuk mendukung pengambilan keputusan yang lebih efektif. Penelitian ini bertujuan untuk menganalisis pengaruh data analytics terhadap pengembangan pemasaran, khususnya dalam konteks usaha mikro, kecil, dan menengah (UMKM) di Indonesia. Metode yang digunakan adalah studi literatur dengan membandingkan fenomena empiris dan pendekatan teoretis dari berbagai penelitian terdahulu. Hasil kajian menunjukkan bahwa data analytics berperan signifikan dalam meningkatkan efektivitas segmentasi, targeting, dan positioning (STP), sekaligus memperkuat customer engagement dan brand awareness melalui personalisasi serta interaksi digital yang lebih relevan.Selain memberikan peluang strategis, penelitian ini juga menemukan adanya tantangan besar dalam penerapan data analytics di sektor UMKM. Hambatan yang dihadapi meliputi rendahnya literasi digital, keterbatasan infrastruktur, biaya implementasi, serta resistensi budaya organisasi. Faktor-faktor ini memperlihatkan adanya kesenjangan antara teori yang menekankan pentingnya data analytics dengan realitas implementasi di lapangan. Meskipun demikian, dengan dukungan regulasi pemerintah, penguatan literasi digital, serta pendampingan teknis dari berbagai pihak, tantangan ini dapat diatasi sehingga UMKM dapat memaksimalkan manfaat data analytics.Implikasi teoretis dari penelitian ini adalah memperkaya literatur pemasaran digital dengan menegaskan peran data analytics sebagai sumber daya strategis yang mendorong agility dan integrasi omnichannel. Sementara itu, implikasi praktisnya adalah memberikan rekomendasi bagi UMKM untuk menjadikan data analytics sebagai bagian inti dari strategi bisnis dalam menghadapi persaingan global. Penelitian ini menyimpulkan bahwa data analytics bukan sekadar alat analisis, tetapi pilar penting dalam membangun keberlanjutan bisnis dan keunggulan kompetitif di era digital. Keywords: Data analytics, pemasaran digital, customer engagement, UMKM.
Exploring the potential: Small-scale tourism entrepreneurship in emerging markets Yuliastuti, Hilda; Kamsariaty, Kamsariaty; Istiqaroh, Choirum Rindah; Mastuti, Dian Nur; Yosepha, Sri Yanthy; Irmadiani, Nadia Dwi; Suryawan, Ryan Firdiansyah
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2081

Abstract

Purpose: This study explores small-scale tourism entrepreneurship in emerging markets to uncover what drives entrepreneurs in this sector. By analyzing factors such as entrepreneurial intentions, perceived opportunities, skills, and market knowledge, this study offers insights into entrepreneurship dynamics in tourism. Research Methodology: Studying small-scale tourism entrepreneurship in emerging markets using a qualitative approach means using methods that focus on understanding the experiences, perceptions, and behaviors of individuals and organizations in the tourism industry. This method is valuable for capturing the complexity of entrepreneurial activities in these markets, where economic, social, and cultural factors significantly influence the success and sustainability of small-scale tourism businesses. Results: Entrepreneurial skills are crucial for success, and this study identifies the essential skills for entrepreneurs in these markets. Market knowledge is key for decision making, and this study highlights its importance in fostering sustainable entrepreneurship. Limitations: The focus on small-scale tourism entrepreneurship may overlook large-scale tourism ventures, which could also be significant drivers of economic development in emerging markets. Contributions: By combining these elements, this study offers a thorough understanding of the potential for small-scale tourism entrepreneurship in emerging markets with the goal of providing guidance for policymakers, practitioners, and aspiring entrepreneurs to stimulate industry expansion and progress. Novelty: This study explores how entrepreneurs in these markets tackle challenges and seize opportunities, highlighting their innovative strategies and their impact on local economies. Focusing on this less-explored area, this study aims to offer insights that can guide policymakers, empower entrepreneurs, and enrich academic discussions on entrepreneurship in emerging markets.
Co-Authors Achmad Ridwan, Achmad Agung, Eka Adnan Agus Bahrudin Dian Nurmastuti Edwin Sugesti Nasution Istiqaroh, Choirum Rindah Judijanto, Loso Kamsariaty, Kamsariaty Putri, Ikhsti Marwinda Slamet, Budiman suryawan, ryan firdiansyah Wakerkwa, Desina Yosepha, Sri Yanthy Yuliastuti, Hilda