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All Journal UNEJ e-Proceeding CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Ediyanto Ediyanto
Fakultas Ekonomi Dan Bisnis, Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO MS COLLECTION DI KABUPATEN SITUBONDO Abdus Salam; Ediyanto Ediyanto; Lita Permata Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7209

Abstract

In the era of increasingly fierce business competition, price, product quality, and service quality have become important elements in building customer satisfaction. This study aims to analyze the influence of price, product quality, and service quality on customer satisfaction through purchase decision as an intervening variable at MS Collection Store in Situbondo Regency. This research is an explanatory study with a quantitative approach. The population of this research is the customers of MS Collection Store, with the sampling technique using purposive sampling. Data analysis was conducted using IBM SPSS Statistic 22 with Structural Equation Modeling – Partial Least Square (PLS-SEM) through Smart PLS 3.2 software. The results of the hypothesis testing using Smart PLS 3.2 show that Price has a positive influence on Purchase Decision but the effect is not significant, Price has a positive influence on Customer Satisfaction but the effect is not significant, Product Quality has a positive influence on Purchase Decision but the effect is not significant, Product Quality has a positive influence on Customer Satisfaction but the effect is not significant, Service Quality has a positive and significant influence on Purchase Decision, Service Quality has a positive influence on Customer Satisfaction but the effect is not significant, Purchase Decision has a positive influence on Customer Satisfaction but the effect is not significant, Price has a positive influence on Customer Satisfaction through Purchase Decision but the effect is not significant, Product Quality has a positive influence on Customer Satisfaction through Purchase Decision but the effect is not significant, Service Quality has a positive influence on Customer Satisfaction through Purchase Decision but the effect is not significant.
PENGARUH SOCIAL MEDIA MARKETING, PRODUCT QUALITY DAN PRODUCT DIVERSITY TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING PADA UMKM TRY BAROKAH DI SITUBONDO Arlina Nurul Qiftiya; Ediyanto Ediyanto; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 4 (2026): APRIL 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i4.8867

Abstract

The rapid growth of culinary Micro, Small, and Medium Enterprises (MSMEs) in Indonesia has intensified market competition and accelerated the adoption of digital marketing strategies. Alongside technological advancements, marketing has evolved beyond conventional offline approaches toward social media-based marketing, accompanied by significant changes in consumer behavior. Consumers increasingly utilize social media platforms, particularly WhatsApp and Instagram, to obtain product information, compare available alternatives, and make purchasing decisions. This study aims to analyze and examine the effects of social media marketing, product quality, and product diversity on purchase decisions through consumer purchase intention as an intervening variable at Try Barokah MSME in Situbondo. The study population consisted of customers of Try Barokah MSME. The sample was selected using a non-probability sampling technique through purposive sampling based on predetermined criteria. Data analysis and hypothesis testing were conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with SmartPLS 3.0. The results of the direct effect analysis reveal that social media marketing, product quality, and product diversity each have a positive and statistically significant effect on consumer purchase intention. Furthermore, social media marketing, product quality, and product diversity also exert positive and significant effects on purchase decisions. In contrast, consumer purchase intention has a positive but statistically insignificant effect on purchase decisions. The indirect effect analysis indicates that consumer purchase intention does not significantly mediate the relationships between social media marketing and purchase decisions, product quality and purchase decisions, or product diversity and purchase decisions, despite the positive direction of these indirect effects.
PENGARUH HARGA, KUALITAS PRODUK, DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK (OLI SHELL ADVANCE) SEBAGAI VARIABEL INTERVENING PADA PENGGUNA SHOPEE DI SITUBONDO Erdyansyah Setiawan; Ediyanto Ediyanto; Randika Fandiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7265

Abstract

The purpose of this study is to analyze The Influence of Product Quality Price and Word of Mouth (WOM) on Purchasing Decisions with Brand Image (Shell Advance Oil) as an Intervening Variable on Shopee Users in Situbondo. Using the Partial Least Square (PLS) Structural Equation Model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application Price has a significant positive effect on brand image,Product quality has a significant positive effect on brand image.,Word of Mouthhas a significant positive effect on brand image, Price has a significant positive effect on purchasing decisions, Product quality has a significant positive effect on purchasing decisions.,Word of Mouthhas a positive but not significant effect on purchasing decisions, Brand image has a significant positive influence on purchasing decisions, Price has a significant positive effect on purchasing decisions through brand image., Product quality has a positive but not significant effect on purchasing decisions through brand image., And Word of Mouthhas a significant positive influence on purchasing decisions through brand image.
PENGARUH WORK-LIFE BALANCE, STRES KERJA, DAN BEBAN KERJA TERHADAP TURNOVER INTENTION MELALUI BURNOUT SEBAGAI VARIABEL INTERVENING PADA KARYAWAN GEN Z DESA BATTAL Ilmiya Ilmiya; Minullah Minullah; Ediyanto Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 3 (2026): MARET 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i3.8811

Abstract

This study aims to analyze the influence of Work-Life Balance, Job Stress, and Workload on Turnover Intention through Burnout as an intervening variable among Generation Z employees in Battal Village. This research employed a quantitative method with a non-probability sampling technique using purposive sampling. The total sample in this study consisted of 85 respondents. Data were collected through the distribution of questionnaires to respondents who met the research criteria. The data analysis technique used was PLS-SEM (Partial Least Squares Structural Equation Modeling) with the assistance of SmartPLS 3.0 software. The results of the study indicate that Work-Life Balance has a negative but insignificant effect on Burnout. Job Stress has a positive and significant effect on Burnout, while Workload has a positive but insignificant effect on Burnout. Regarding the Turnover Intention variable, Work-Life Balance shows a negative but insignificant effect. In addition, Job Stress and Workload also have positive but insignificant effects on Turnover Intention. Meanwhile, Burnout is proven to have a positive and significant effect on Turnover Intention. Furthermore, the results reveal that Burnout is unable to mediate the influence of Work-Life Balance and Workload on Turnover Intention because the indirect effects generated are insignificant. However, Burnout is able to positively and significantly mediate the influence of Job Stress on Turnover Intention.
PENGARUH LINGKUNGAN KERJA DAN KEPEMIMPINAN TERHADAP KINERJA PERANGKAT DESA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi kasus di Desa Wringin Anom, Desa Sumberkolak, Desa Paowan Kecamatan Panarukan Kabupaten Situbondo) Moh. Arif Setiawan; Ediyanto Ediyanto; Minullah Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8059

Abstract

This study aims to analyze the influence of work environment and leadership on the performance of village officials with job satisfaction as an intervening variable. This study uses a quantitative approach with explanatory methods. The population in this study were all village officials in three villages in the Panarukan District, Situbondo Regency, totaling 45 people. The sampling technique used saturated samples, where all members of the population were sampled. Data analysis and hypothesis testing used Partial Least Square Structural Equation Modeling (PLS- SEM) with the SmartPLS 3.0 application. The results showed that the work environment had a positive and significant effect on job satisfaction, but leadership had no significant effect on job satisfaction. Work environment and leadership have no significant effect on performance. Job satisfaction also has no significant effect on performance. Furthermore, work environment and leadership have no significant effect on performance through job satisfaction. This study concludes that a good work environment can increase the job satisfaction of village officials, but effective leadership still needs to be improved. Job satisfaction has not been able to become a significant mediation in improving the performance of village officials. This study recommends that village governments pay more attention to factors that can increase job satisfaction and leadership effectiveness, as well as create a conducive work environment to improve the performance of village officials. Further research can expand research variables and research context to gain a more comprehensive understanding.
BUDAYA KERJA, DISIPLIN KERJA DAN KOMITMEN KERJA TERHADAP KINERJA GURU ASN DI SMPN 3 SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Khoriratul Atiyah; Ika Wahyuni; Ediyanto Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.6937

Abstract

This research uses a quantitative approach with an explanatory method. The population in this study was all thirty twu ASN teachers at SMPN 3 Situbondo. The sampling technique used saturated sampling, where all members of the population were used as samples. Data analysis and hypothesis testing used Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 application. The research results show that Work Commitment has a positive and significant effect on Job Satisfaction, while Work Culture and Work Discipline do not significantly affect job satisfaction. Furthermore, Work Discipline has a positive and significant effect on Teacher Performance, but Work Culture and Work Commitment do not significantly affect teacher performance. Job Satisfaction also does not significantly affect teacher performance. Subsequently, Work Culture, Work Discipline, and Work Commitment do not significantly affect teacher performance through job satisfaction. This research concludes that Teacher Work Commitment is very important in increasing job satisfaction, but Work Culture and Work Discipline factors require further attention for a more significant impact on job satisfaction. An increase in Work Discipline directly correlates with an increase in teacher performance. However, job satisfaction has not been able to become a significant mediator in improving teacher performance.
LITERASI DIGITAL SERTA PERANANNYA DALAM MENINGKATKAN PEREKONOMIAN RAKYAT DI SITUBONDO Ediyanto Ediyanto; Alfisatun Nadira; Siti Nurholifah; Musleh Musleh; Nur Laila Septiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7595

Abstract

This study investigates how digital literacy contributes to strengthening community economic development in Situbondo. The rapid advancement of information and communication technology has reshaped how people access information, perform transactions, manage businesses, and utilize public services. Despite the widespread availability of smartphones, digital literacy levels in Situbondo remain uneven and largely basic. Limited understanding of digital security, online transactions, and the economic use of digital tools prevents the community from fully benefiting from digital transformation. Using a qualitative descriptive method, data were gathered from observations, reports, and relevant literature to examine digital literacy levels, economic conditions, barriers to digital transactions, and their relationship with community economic activities. The findings reveal that digitalization has begun to support local economic growth, particularly among MSMEs that employ digital platforms for marketing and business operations. However, challenges persist, including unstable internet access, low digital skills, concerns over privacy and fraud, and insufficient knowledge of digital financial services. These issues reduce public trust in adopting digital transactions. The study also demonstrates a positive relationship between higher levels of digital literacy and increased participation in digital economic activities. Individuals with stronger digital competencies tend to expand their market reach, improve operational efficiency, and unlock greater income opportunities. Overall, enhancing digital literacy is crucial for advancing economic empowerment in Situbondo. Continuous training, improved infrastructure, and targeted support for MSMEs are necessary to maximize the benefits of digital transformation and strengthen the region’s economic resilience.
PENGARUH KOMPENSASI, LOYALITAS KARYAWAN, DAN LINGKUNGAN KERJA TERHADAP KINERJA MELALUI PRODUKTIVITAS KARYAWAN SEBAGAI VARIABEL INTERVENING DI J&T CARGO BESUKI Subro Wahyu Nurcahyo; Ediyanto Ediyanto; Riska Ayu Pramesthi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7170

Abstract

Human resources (HR) are essential assets that significantly influence organizational success. This research seeks to examine how compensation, employee loyalty, and the work environment affect employee performance, both directly and indirectly through the mediating role of employee productivity. The study was carried out at J&T Cargo Besuki utilizing a quantitative research method. Data were gathered through surveys using questionnaires distributed to 30 participants, selected using a total sampling technique, which included the entire population. Data analysis and hypothesis testing were conducted using the Partial Least Squares (PLS) approach with the aid of SmartPLS 3.0 software. The findings demonstrate that compensation has a positive but statistically insignificant impact on employee performance. Similarly, employee loyalty shows a positive yet non-significant effect. In contrast, the work environment has a significant and positive influence on performance. In terms of productivity, both compensation and employee loyalty contribute positively but not significantly, whereas the work environment has a meaningful positive effect. Furthermore, employee productivity itself exerts a positive but statistically insignificant influence on performance. The indirect effects of compensation, loyalty, and the work environment on performance—mediated by productivity—are positive, though not statistically significant. These results indicate that while compensation and loyalty play supportive roles, they may not effectively enhance performance without a favorable work environment. Among the variables examined, the work environment is identified as the most impactful factor in boosting both productivity and employee performance. This research underscores the critical need for a positive and supportive workplace atmosphere to optimize employee effectiveness and organizational outcomes.
PENGARUH PICE DISCOUNT, PRODUCT QUALITY DAN ENDORSMEN TERHADAP LOYALITAS KONSUMEN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO AMANDA BROWNIS SITUBONDO Syarif Hidayatullah; Ediyanto Ediyanto; Ida Subaida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7222

Abstract

The purpose of this study was to determine the effect of price discounts, product quality, and endorsements on consumer loyalty through purchase intention as an intervening variable at the Amanda Brownies Store in Situbondo. The sampling technique used in this study was probability sampling with 98 respondents. Data analysis used structural equation analysis with the assistance of smart PLS 3.0 software. The results of the study indicate that price discounts have a positive but insignificant effect on consumer loyalty. Product quality has a positive and significant effect on consumer loyalty. Endorsements have a negative but insignificant effect on consumer loyalty. Price discounts have a positive but insignificant effect on purchase intention. Product quality has a positive and significant effect on purchase intention. Endorsements have a negative but insignificant effect on purchase intention. Consumer loyalty has a positive but insignificant effect on purchase intention.
PENGARUH KUALITAS PELAYANAN, DESAIN PRODUK DAN LOKASI TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA BATIK RENGGANIS DI BUNGATAN SITUBONDO Zilfiyana Yuninda; Ediyanto Ediyanto; Ida Subaida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7063

Abstract

This study examines the influence of service quality, product design, and location on purchase decisions and customer satisfaction at Batik Rengganis. A quantitative approach was employed, and data were collected through questionnaires distributed to Batik Rengganis customers. The data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS- SEM) version 3.0. The results of the study indicate that service quality and location have a significant influence on purchase decisions, whereas product design does not have a significant effect. Moreover, none of the three independent variables; service quality, product design, and location, have a direct impact on customer satisfaction. Interestingly, purchase decisions were found to have a significant influence on customer satisfaction. However, no mediating effect of purchase decisions was observed in the relationship between the three independent variables and customer satisfaction. This study reveals that although service quality and location play an important role in influencing purchase decisions, these factors alone are not sufficient to ensure customer satisfaction. The findings provide practical implications for Batik Rengganis business owners, highlighting the need to go beyond operational improvements and adopt more comprehensive strategies to enhance customer satisfaction holistically. Furthermore, this study contributes to the marketing literature, particularly within the traditional crafts industry by investigating relationships among variables that have been rarely examined in previous research..
Co-Authors Abdus Salam Aenor Rofek Alfisatun Nadira Alifayosi Faorika Arifianto Arifianto Arlina Nurul Qiftiya Bagus Rahmat Hidayat Deliyana Putri Dovan Aditya Riswandi Dwi Rizkianto Erdyansyah Setiawan Fenina Wierdatul Jannah Ika Wahyuni Ilmiya Ilmiya karnadi Karnadi Khoriratul Atiyah Lita Permata Sari Lusiana Tulhusnah minullah minullah Moh. Arif Setiawan Musleh Musleh Nanda Widaninggar Niesya Monica Junearta Novita Retnowati Nur Laila Septiana Randika Fandiyanto Riska Ayu Pramesthi Risky Sofiatul Amalia Saiful Rijal Sari, Rini Kartika Siti Nurholifah Subro Wahyu Nurcahyo Syaiful Akbar Syarif Hidayatullah Trie Oetami Veny Manda Crisyanti Yudha Praja Zilfiyana Yuninda