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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Binus Business Review Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Manajerial International Journal of Economics Development Research (IJEDR) Academia Open Indonesian Journal of Cultural and Community Development Telaah Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Rita Ambarwati
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Journal : Jurnal Manajerial

 1 
Twitter Social Network Interaction As Customer Engagement In Competition For E-Commerce E-Health Performance In Indonesia Annisa Nur Navisha; Rita Ambarwati; Misti Hariasih
Jurnal Manajerial Vol 10 No 02 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i02.5279

Abstract

Background – The presence of e-commerce e-health is a societal solution to health needs in the era pandemic. Social distancing rules cause considerable restrictions on community socialization, so they use social media alternatives to share experiences. That matter causes customers to talk about the performance of digital e-health services and create consumer engagement. Public opinion and ratings on social media become data information analyzed to improve service quality. Aim – This study aims to identify customer conversations on Twitter about e-commerce e-health to see its performance and compare e-health results networks in Indonesia. Design / methodology / approach – The research method in this study is the Social Network Analysis (SNA) approach and descriptive meaning to get the results of the formulated goals. Findings – The results of this study showed that pre-pandemic e-health users in Indonesia were more dominant in utilizing psychologist and psychiatric consultations and buying easy and practical medicines. During the pandemic, customers more often used doctor consultations related to symptoms and treatment of Covid-19, drugs and vitamins for self-isolation, supported by online payments. Research implication – This research contributes to e-health companies in Indonesia regarding suggestions for utilizing SNA through customer interaction on social media to improve the performance and competition of e-health services and determine superior strategies. Limitations – This research explores data only from social media Twitter, based on the material for data visualization is only in text. The scope of the study is only in the health business, so it can further develop in other sectors.
Marketing Strategy Of Fast-Food Restaurants In Indonesia - Sosial Network Analysis On Twitter Fauline Arizka Putri; Rita Ambarwati; Kumara Adji Kusuma
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.5524

Abstract

Background – Fast food restaurants are a culinary business where competition is quite tight, especially in the Covid-19 era. To face competition between restaurants which is quite close, companies must have many strategies, one of which is related to the promotion strategy. Aim – This study aims to compare the marketing strategy content between Mcdonald's and Burger King and identify the focus of discussion of Twitter users on fast food restaurants. Design/ Methodology/ Approach – This research uses a social network analysis (SNA) approach with a qualitative descriptive research type. SNA is a form of social computing that extracts large amounts of data. This research uses secondary data sources from tweets with discussions of McDonal's and Burger King in 2017-2022 with data collection. Findings – The study results show that the marketing strategy related to promos carried out by Mcdonald's is Free Shipping, while Burger King's is Cashback. While on the menu, Mcdonald's innovates on the ice cream menu, and Burger King innovates on the burger menu. The marketing strategy related to taste at Mcdonald's and Burger King showed that the two restaurants had a delicious and delicious taste of the products produced by the two companies on the tongues of consumers Conclusion - Burger King's marketing strategy carried out via Twitter social media is superior to McDonlads' marketing strategy. Research implication –The research results show that Burger King is famous for the promos it provides, namely cashback where the promo can be used again when making subsequent purchases by consumers. Apart from that, the menu at Burger King is also very varied, starting from different colors and shapes of burgers, therefore Burger King can attract other consumers to buy their products. This strategy can be maintained to improve and maintain products at Burger King restaurants. McDonald's is famous for its delicious burgers, so this can increase consumer purchases, this strategy must also be maintained. Limitations – This study focuses on two company brands, namely Mcdonald's and Burger King, in this analysis using three marketing strategy criteria as keywords for data collection. The first keyword is a promo, the second is a menu, and the third is taste.
Co-Authors Aditya Galih Fathurochman Affandy Winarko Mudjib Andre Ridho Saputro Anggitha Listyo Utomo Anggy Wahyu Priandini Anita Dwi Fitriani Annisa Nur Navisha As'ad Rizal Aulya Oktaviona Ayuni Nur Chamila Bayu Wardhana Boy Isma Putra Dedy Dedy Dedy Dedy Dewi Komala Sari Elis Okta Fauline Arizka Putri Fita Fitria Lestariana Fitri Nur Latifah Handaru A. Putra Handiwibowo, Gogor Arif Herlinda Maya Kumala Sari, Herlinda Maya Kumala Indriani Candra Kartika Isnaini Dwi Aprilia Izza Anshori Jihan Nada Farera Kumara Adji Kusuma Mashhura Toirхonovna Alimova Masruchin Masruchin Masruchin Misti Hariasih Mudji Astuti Muhammad Alvin Syihabuddin Nur Aniqotus Zanubah Paramitha Puspa Widya Retna Fetty Idamayanti Rohman Dijaya Selvia Rachmawati Shinta Nuriyanti Sumartik Wahyu Eko Prasetyo Wiwik Sulistiyowati