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Journal : International Journal of Economics Development Research (IJEDR)

User Decision Factors in Financial Apps: Application Features, Utility, and Risk Analysis Indriani Candra Kartika; Rita Ambarwati
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3988

Abstract

This study aims to determine the role of application features, utilitarian benefits, and the level of risk in influencing usage decisions in users of the funds application. This study uses a causal quantitative approach with the population being users of the funds application. This research was conducted using probability sampling method with simple random sampling technique. The data consists of primary data with 138 respondents. Data collection techniques by distributing questionnaires and answers will be measured on a Likert scale. The data analysis technique uses the PLS-SEM method with the help of SmartPLS software version 3.0. The results of this study indicate that application features, utilitarian benefits, and risk levels have a positive and significant effect on the decision to use the fund application. The implication of this research is to increase company awareness in optimising the existing infrastructure in the funds application, so as to increase the convenience of users of the funds application.
The Influence of Marketing Communication, Service Quality, Price and Product Quality on Repeat Purchases Anggy Wahyu Priandini; Rita Ambarwati; Herlinda Maya Kumala Sari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of marketing communications, service quality, price and product quality on repeat purchases of Mie Gacoan products in Sidoarjo This research uses quantitative research with hypothesis testing The sample used in this research was 96 respondents The analysis tool used in this research, namely the path analysis technique, was carried out using SmartPLS (Partial Least Square) software version 3.0 for Windows Primary data in this research was obtained from a questionnaire whose measurement used a Likert scale which was tested for validity and reliability The results of this research prove that marketing communication influences repeat purchases; service quality influences repeat purchases,; price influences repeat purchases,, product quality influences repeat purchases.