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Journal : Academia Open

Workload, Fatigue, Family Conflict: Impact on Outpatient Medical Workers in Sidoarjo Aulya Oktaviona; Rita Ambarwati
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1349.384 KB) | DOI: 10.21070/acopen.7.2022.3125

Abstract

This research study aimed to analyze and explain the condition of outpatient medical personnel during the COVID-19 pandemic at a Type D Hospital in Sidoarjo. The study focused on the increasing number of COVID-19 cases among patients and the occurrence of infections among non-medical employees. A quantitative approach was employed, utilizing an interval-level data collection method through observation, questionnaire distribution, and a saturated sample technique involving outpatient medical personnel. The study findings revealed that workload and work fatigue had a positive and significant impact on the performance of medical personnel. Additionally, the level of family conflict was found to have a positive effect on their performance. These results highlight the crucial factors influencing the performance of outpatient medical personnel during the pandemic, emphasizing the need for support and interventions to optimize their well-being and effectiveness in managing the ongoing crisis. Highlights: Workload and work fatigue significantly impact the performance of medical personnel during the Covid-19 pandemic. The level of family conflict influences the performance of outpatient medical workers. Understanding the effects of workload, work fatigue, and family conflict is crucial for supporting and optimizing the well-being of medical personnel during the pandemic. Keywords: Workload, Work Fatigue, Family Conflict, Outpatient Medical Workers, Covid-19.
Trust and Digital Marketing: Impact on Online Fashion Purchasing Decisions Elis Okta; Rita Ambarwati
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.979 KB) | DOI: 10.21070/acopen.7.2022.3291

Abstract

This study investigates the impact of product quality, product price, trust, and digital marketing on online purchasing decisions for fashion products. Using a quantitative research design and SmartPLS software, data was collected from 100 respondents through questionnaires at Qiyara boutique in Sidoarjo. Findings reveal that while product quality and price have a positive relationship, they do not significantly influence online purchasing decisions. However, trust and digital marketing demonstrate significant positive associations with online purchasing decisions. These results highlight the importance of building trust and implementing effective digital marketing strategies to enhance online fashion purchasing decisions. The implications of this study contribute to the understanding of consumer behavior in the context of online fashion retailing, assisting practitioners in developing strategies that can increase customer engagement and satisfaction. Highlights: Trust and Digital Marketing: This study explores the influence of trust and digital marketing on online purchasing decisions for fashion products. Non-significant Impact of Product Quality and Price: Findings indicate that product quality and price have positive but non-significant relationships with online purchasing decisions for fashion products. Significance of Trust and Digital Marketing: The study reveals that trust and effective digital marketing strategies significantly impact online fashion purchasing decisions, emphasizing their importance in driving consumer behavior. Keywords: Trust, Digital Marketing, Online Fashion, Purchasing Decisions, Path Analysis