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All Journal SPEKTRUM INDUSTRI Binus Business Review PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmu Komunikasi Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Innovative Technologica: Methodical Research Journal

Mudji Astuti

Universitas Muhammadiyah Sidoarjo

Author-ID : 3125339

Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

Published : 29 Documents Claim Missing Document

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Articles

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The Impulse Buying Puzzle: Unraveling Brand Image, Fashion, and Emotion Arief Dwi Putranto; Mudji Astuti
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This study aimed to investigate the impact of Brand Image, Fashion Involvement, and Hedonic Value on Impulse Buying, with Positive Emotion as an intervening variable. A quantitative approach was employed, and 100 respondents participated through purposive sampling. The data were analyzed using PLS SEM with the assistance of Smart PLS version 3.0. The findings revealed significant effects of Brand Image, Fashion Involvement, and Hedonic Value on Impulse Buying. Additionally, Brand Image, Fashion Involvement, and Hedonic Value were found to significantly influence Positive Emotion. Positive Emotion, in turn, exerted a significant impact on Impulse Buying. Moreover, the mediating role of Positive Emotion was confirmed, as Brand Image, Fashion Involvement, and Hedonic Value were all found to significantly affect Impulse Buying through Positive Emotion. These results shed light on the complex dynamics underlying consumers' impulsive purchase behavior and emphasize the importance of emotional factors in driving such behavior. The implications of these findings provide valuable insights for marketers and retailers to develop effective strategies in capturing consumers' attention and promoting impulse buying in the global marketplace. Highlights: Brand Image, Fashion Involvement, and Hedonic Value significantly influence Impulse Buying. Positive Emotion plays a mediating role in the relationship between these factors and Impulse Buying. Understanding the complex dynamics of consumer behavior can help marketers develop effective strategies to promote impulse buying. Keywords: Impulse Buying, Brand Image, Fashion Involvement, Hedonic Value, Positive Emotion.

Determinants of Employee Performance: Work Conflicts, Job Stress, and Job Satisfaction Wiwid Ida Risnawati; Mudji Astuti
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This study investigates the impact of work conflicts, job stress, and job satisfaction on employee performance in a quantitative research design, focusing on PT. Federal International Finance Group (Fif-Group) Sidoarjo. A sample of 30 employees was selected for the study. Multiple linear regression analysis, multiple correlation coefficient (R), and classical assumption tests were conducted using SPSS version 18. Primary data were collected through questionnaires employing a Likert scale, which underwent validity and reliability testing. The findings demonstrate that work conflicts, job stress, and job satisfaction significantly influence employee performance, with job satisfaction emerging as the most influential variable. These results contribute to a better understanding of the factors shaping employee performance and have implications for organizations seeking to enhance productivity and well-being in the workplace. Highlights: The study examines the impact of work conflicts, job stress, and job satisfaction on employee performance. Quantitative analysis using multiple linear regression and correlation coefficients is employed to analyze the data. The findings reveal that job satisfaction has the strongest influence on employee performance. Keywords: Employee performance, Work conflicts, Job stress, Job satisfaction, Quantitative analysis

Celebrity Endorsement, TV Ads, and Purchase Intention: Mediating Role of Brand Image Brilyan Herman; Mudji Astuti
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This study employs a quantitative approach to examine the effect of celebrity endorsement and television advertising on purchase intention, with brand image serving as an intervening variable in the context of Wardah beauty product advertisements. Non-probability sampling was used, with accidental sampling yielding 100 respondents who were consumers of Wardah beauty products. Data analysis involved the use of the smart PLS 3.0 program to measure the inner and outer models. The findings indicate that celebrity endorsement and television advertising did not significantly affect purchase intention. However, both celebrity endorsement and television advertising had a significant impact on brand image. Furthermore, brand image did not have a direct influence on purchase intention, but it mediated the relationship between celebrity endorsement and purchase intention as well as between television advertising and purchase intention. These results contribute to a deeper understanding of the complex interplay between celebrity endorsement, television advertising, brand image, and purchase intention in the beauty product industry. Highlights: The impact of celebrity endorsement and television advertising: This study explores the influence of celebrity endorsement and television advertising on consumers' purchase intention in the context of Wardah beauty product advertisements. The mediating role of brand image: The research investigates the mediating role of brand image in the relationship between celebrity endorsement/television advertising and purchase intention, shedding light on the importance of brand perception in influencing consumer behavior. Implications for marketing strategies: The findings of this study have implications for marketing professionals in the beauty product industry, providing insights into the effectiveness of celebrity endorsement, television advertising, and brand image in shaping consumers' purchase intention. Keywords: Celebrity endorsement, television advertising, purchase intention, brand image, beauty product.

Word of Mouth, Price, and Image: Factors Shaping Makeup Service Decisions. Amelia Rifaatur Rizky; Mudji Astuti
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This quantitative study investigates the factors influencing consumer decision making in the context of declining consumer usage of Tiara Sanggar Rias services. The research aims to determine, explain, and analyze the effects of Word of Mouth, Price, and Company Image on the decision to choose these services. A questionnaire-based survey was conducted with 100 respondents who have utilized Tiara Sanggar Rias services. The collected data were analyzed using multiple linear regression in SPSS version 18. The findings reveal that Word of Mouth, Price, and Company Image individually influence consumer decisions, while collectively, these variables significantly impact purchasing choices. The implications of this research emphasize the importance of managing customer perceptions, enhancing positive word of mouth, pricing strategies, and improving company image to attract and retain consumers. This study contributes to the understanding of consumer behavior and provides valuable insights for service providers aiming to optimize their marketing strategies. Highlights: Word of Mouth: Influential factor in choosing makeup services due to recommendations. Price: Consideration of cost affordability in the decision-making process. Company Image: Reputation and perception of the makeup service provider impacting the choice. Keywords: Word of Mouth, Price, Company Image, Makeup Services, Decision.

Customer Satisfaction: Mediating Customer Loyalty in Foodservice Industry Dynamics Evi Widianti; Mudji Astuti
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This quantitative research study investigates the influence of price, service quality, and sales location on customer loyalty, with customer satisfaction acting as the mediating variable. Utilizing a purposive sampling method, data were collected from 99 respondents at Café Lare Darjo. Path analysis, employing Smart-PLS version 3.0 software, was employed for data analysis. The findings reveal intricate relationships between the variables, highlighting that customer satisfaction mediates the effects of price, service quality, and sales location on customer loyalty. These results have significant implications for both academia and practitioners in the global foodservice industry, offering valuable insights and a framework to enhance customer loyalty through targeted improvements in pricing, service quality, and sales location strategies. Highlights: Customer satisfaction plays a crucial role as a mediating variable in the relationship between price, service quality, sales location, and customer loyalty. This study utilizes a quantitative approach and path analysis to explore the intricate relationships between variables. These findings provide valuable insights for both academics and practitioners in the global food service industry, offering a framework for enhancing customer loyalty through targeted improvements in price, service quality, and sales location strategies. Kata Kunci : Customer Loyalty, Price, Service Quality, Sales Location, Customer Satisfaction.

The Influence of Entrepreneurship Orientation, Product Innovation and Competitive Advantage on Marketing Performance of Hat SMEs in Sidoarjo Regency Ayu Silviana Santoso; Mudji Astuti
Indonesian Journal of Cultural and Community Development Vol 11 (2022): March
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the effect of entrepreneurial orientation, product innovation and competitive advantage both partially and simultaneously on the marketing performance of Hat SMEs in Punggul Village, Gedangan District, Sidoarjo Regency. This research method uses a quantitative approach. Data collection is done by using a questionnaire. The population in this study were all owners of Hat SMEs in Punggul Village, Gedangan District, Sidoarjo Regency with 85 people. The sample used is 85 respondents. The sampling technique used was saturated sampling technique and the analytical technique used by the researcher was multiple linear regression analysis using the SPSS version 24 program. The results showed that partially entrepreneurial orientation, product innovation and competitive advantage had an effect on marketing performance. Meanwhile, simultaneously entrepreneurial orientation, product innovation and competitive advantage affect marketing performance.

Sistem Informasi Berbasis Android untuk RW 5 Desa Gelam, Candi, Kabupaten Sidoarjo Hana Catur Wahyuni; Mudji Astuti
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 2, No 2 (2018): Oktober
Publisher : IKIP PGRI Bojonegoro

ABSTRACTInformation systems are tools that can facilitate and expedite the process of delivering information. RW 5 is one of Â RW in the Gelam village area, Candi, Sidoarjo. RW 5 consists of 9 RTs, there are Â RT 19 to RT 27. Android-based information system for RW 5 is called RW 5 Graha Candimas. The availability of the information system aims to improve the effectiveness, efficiency and accuracy of information about all information in RW 5. The information system consists of several features, including: location, RW management structure, documentation, products, suggestions, agendas and RW reports. The information system has beenouched and can be used since mid-August 2018.Â Keywords: information system, android, features, effectiveness, efficiencyÂ ABSTRAKSistem informasi merupakan alat yang dapat mempermudah dan memperlancar proses penyampaian informasi. RW 5 merupakan salah satu RW diwilayah desa Gelam, Candi, Sidoarjo. RW 5 terdiri dari 9 RT yaitu RT 19 sampai dengan RT 27. Sistem informasi berbasis android untuk RW 5 ini bernama RW 5 Graha Candimas. Ketersediaan sistem informasi tersebut bertujuan untuk meningkatkan efektifitas, efisiensi dan kelancaran informasi tentang segala informasi yang ada di RW 5. Sistem informasi terdiri dari beberapa fitur, antara lain: lokasi, struktur pengurus RW, dokumentasi, produk, saran, agenda dan laporan RW. Sistem informasi tersebut telah dilaunching dan dapat digunakan sejak pertengahan Agustus 2018. Â Kata Kunci: sistem informasi, android, fitur, efektifitas, efisiensi

Employee Performance: QWL, Communication, and Work Discipline at Detention Center Dina Maria Sofa; Mudji Astuti
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3180

This research aimed to determine the influence of quality of work life (QWL), communication, and work discipline on performance at the Surabaya immigration detention center, Ministry of Law and Human Rights, East Java Regional Office. This was a quantitative research with hypothesis testing, using multiple linear regression analysis with SPSS version 18 for Windows. The sample consisted of 52 staff members at the immigration detention center in Surabaya. Primary data was collected through a questionnaire using a Likert scale that was tested for validity and reliability. The results of this research showed that QWL, communication, and work discipline have a significant influence on employee performance. Additionally, QWL, communication, and work discipline have a simultaneous effect on employee performance. Highlights : QWL, communication, and work discipline have a significant influence on employee performance at the Surabaya immigration detention center. The study used a quantitative research design with hypothesis testing and multiple linear regression analysis to examine the relationship between QWL, communication, work discipline, and employee performance. The results highlight the importance of addressing QWL, communication, and work discipline in promoting employee performance in detention center settings. Keywords: Quality of Work Life (QWL), Communication, Work Discipline, Employee Performance, Immigration Detention Center.

Pengaruh Kualitas Produk, Cita Rasa dan Word of Mouth terhadap Keputusan Pembelian pada Cake Boss di Delta Sari Indah Waru Sidoarjo Astuti, Risa Eno; Astuti, Mudji
Innovative Technologica: Methodical Research Journal Vol. 2 No. 3 (2023): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v2i3.5

This study aims to determine the effect of product quality, taste and word of mouth on purchasing decisions at Cake Boss at Delta Sari in Waru Sidoarjo. This research is a descriptive study using quantitative methods. The data collection technique is by distributing questionnaires to 98 respondents who are consumers of Cake Boss. The analytical technique used in this research is multiple linear regression using SPSS (Statistical Program for Social Service) version 22 for windows.The results of this study indicate that product quality variables affect purchasing decisions, taste variables affect purchasing decisions, word of mouth variables affect purchasing decisions and product quality variables, taste and word of mouth influence jointly on purchasing decisions on Cake Boss.

Pengaruh Harga, Kualitas Produk dan Word of Mouth terhadap Keputusan Pembelian pada PT Borneo Iban Jaya Perkasa di Waru Ngingas Sidoarjo Borneo, Yoga; Astuti, Mudji
Innovative Technologica: Methodical Research Journal Vol. 1 No. 1 (2022): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v1i1.82

Penelitian ini bertujuan untuk mengetahui Harga, Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Pada PT. Borneo Iban Jaya Perkasa Di Wari Ngingas Sidoarjo. Penelitian ini termasik jenis penelitian kuantitatif dengan pengujian hipotesis. Sampel yang digunakan pada penelitian ini sebanyak 96 Pelanggan PT.Borneo Iban Jaya Perkasa. Alat analisis yang digunakan dalam penelitian ini yaitu analisis regrasi linier berganda, koefisien determinan (R2), koefisien korelasi berganda (R), uji f, uji t, dan uji asumsi klasik dengan menggunakan SPSS versi 20 for windows. Data primer yang ada dalam penelitian ini didapat dari kuisioner yang pengukurnannya menggunakan skala likert yang diuji validitas dan reliabilitas. Hasil penelitian ini membuktikan bahwa Harga berpengaruh terhadap keputusan Pembelian, Kualitas Produk berpengaruh terhadap keputusan Pembelian, Word Of Mouth berpengaruh terhadap keputusan Pembelian Dan Harga, Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Pada PT.Borneo Iban Jaya Perkasa Di Wari Ngingas Sidoarjo.

Co-Authors Abbas Moh Afghoni Amelia Rifaatur Rizky Andriani, Viya Apriliyah, Weni Arief Dwi Putranto Astuti, Risa Eno Ayu Silviana Santoso Bagus Cahyo Purnomo Borneo, Yoga Brilyan Herman C, Udisubakti Dina Maria Sofa Evi Widianti Faizah, Ghifari Nur Hana Catur Wahyuni Hartanto, Mohammad Nafi K, Putu Dana Luky Mardiyatno Lusi Andriyani Mahida Eka Mahdayanthi Maya Diah Nirwana Meida Ratna Sari Priyanti, Nur Laily Dwi Purnomo, Bagus Cahyo Putu Dana K Putu Dana K Retna Fetty Idamayanti Rita Ambarwati Rizal Syaiful Rohman Dijaya Sigit Hermawan Udisubakti C Udisubakti C Verani Hartati Wiwid Ida Risnawati Wiwik Sulistiyowati Yanti, Isma Dwi

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