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All Journal SPEKTRUM INDUSTRI Binus Business Review PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmu Komunikasi Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Innovative Technologica: Methodical Research Journal IJEFSD Academia Open

Mudji Astuti

Universitas Muhammadiyah Sidoarjo

Author-ID : 3125339

Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences

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Pengaruh Harga, Kualitas Produk dan Word of Mouth terhadap Keputusan Pembelian pada PT Borneo Iban Jaya Perkasa di Waru Ngingas Sidoarjo Borneo, Yoga; Astuti, Mudji
Innovative Technologica: Methodical Research Journal Vol. 1 No. 1 (2022): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v1i1.82

Penelitian ini bertujuan untuk mengetahui Harga, Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Pada PT. Borneo Iban Jaya Perkasa Di Wari Ngingas Sidoarjo. Penelitian ini termasik jenis penelitian kuantitatif dengan pengujian hipotesis. Sampel yang digunakan pada penelitian ini sebanyak 96 Pelanggan PT.Borneo Iban Jaya Perkasa. Alat analisis yang digunakan dalam penelitian ini yaitu analisis regrasi linier berganda, koefisien determinan (R2), koefisien korelasi berganda (R), uji f, uji t, dan uji asumsi klasik dengan menggunakan SPSS versi 20 for windows. Data primer yang ada dalam penelitian ini didapat dari kuisioner yang pengukurnannya menggunakan skala likert yang diuji validitas dan reliabilitas. Hasil penelitian ini membuktikan bahwa Harga berpengaruh terhadap keputusan Pembelian, Kualitas Produk berpengaruh terhadap keputusan Pembelian, Word Of Mouth berpengaruh terhadap keputusan Pembelian Dan Harga, Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Pada PT.Borneo Iban Jaya Perkasa Di Wari Ngingas Sidoarjo.

Analisis Hubungan Produktivitas Dengan Technology Content PadaUsaha Kecil & Menengah (UKM) Mudji Astuti; Hana Catur W; Wiwik Sulistiyowati; Udisubakti C; Putu Dana K
Spektrum Industri Vol. 12 No. 1: April 2014
Publisher : Universitas Ahmad Dahlan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/si.v12i1.1646

Usaha kecil dan menengah (UKM) merupakan sektor ekonomi penting di Indonesia, sehingga harus dijaga pertumbuhan dan perkembangannya. Penelitian ini bertujuan untuk mengehatui hubungan antara produktivitas dengan technology content, yang terdiri dari technoware (perangkat keras), humanware (sumber daya manusia), infoware (dokumen/ fakta, perangkat informasi), orgaware (kelembagaan/ peraturan). Jumlah sampel yang digunakan sebanyak 135 sampel UKM di wilayah kab Sidoarjo. Alat analisis yang digunakan adalah stuctural equation modelling (SEM). Hasil penelitian menunjukkan bahwa dari 9 hipotesis yang dirumuskan terdapat 2 hipotesis yang diterima, yaitu: technology content berhubungan positif dengan sumber daya manusia (H3) dan technology content berhubungan positif dengan kepemimpinan (H9). Kata kunci : technology content, technoware, humanware, infoware, orgaware

MODEL ADOPSI TEKNOLOGI DALAM RANGKA PENINGKATAN KUALITAS PRODUK PADA USAHA KECIL DAN MENENGAH (UKM) DI KABUPATEN SIDOARJO Hana Catur Wahyuni; Verani Hartati; Mudji Astuti
Spektrum Industri Vol. 14 No. 2: Oktober 2016
Publisher : Universitas Ahmad Dahlan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/si.v14i2.4911

Usaha Kecil dan Menengah (UKM) mempunyai peran penting dalam menjaga stabilitas perekonomian.Selain itu, UKM merupakan sektor pekerjaan yang banyak membantu Pemerintah dalam mengurangimasalah pengangguran yang semakin meningkat.Penelitian ini bertujuan untuk mengetahui model adopsiteknologi yang sesuai dengan UKM di wilayah Kab Sidoarjo. Pengambilan data dilakukan denganmenggunakan kuisioner, sedangkan teknik pengolahan data dilakukan dengan mengunakan metodeanalytical hierarchy proses (AHP ) dan metode teknometrik untuk mengetahui indeks TCC (TotalContribution Coeffisient). Obyek penelitian adalah 2 buah UKM Krupuk di wilayah Sidoarjo.Hasilpenelitian menunjukkan bahwa komponen teknologi yang terpenting dan mempunyai kontribusi utamapada UKM adalah technoware. Sedangkan, nilai TCC untuk kedua UKM adalah 0,57 untuk UKM krupukAneka dan 0,69 untuk UKM krupuk Rejeni.Kata kunci : AHP, Teknometrik, UKM, TCC.

The Influence of Influencers, Digital Marketing, and Discounts on Purchase Decisions at Sidoarjo Dimsum Shops: Pengaruh Influencer, Digital Marketing, dan Potongan Harga Terhadap Keputusan Pembelian pada Kedai Dimsum Sidoarjo Priyanti, Nur Laily Dwi; Astuti, Mudji
Indonesian Journal of Law and Economics Review Vol. 15 (2022): May
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to detect the influence of influencers, digital marketing, and price discounts on purchasing decisions at Kedai Dimsum Sidoarjo partially or simultaneously. This type of research is a descriptive quantitative research type. This research was conducted at Kedai Dimsum Sidoarjo, which is located on Jalan Sumorame Candi, Sidoarjo Regency. The population in this research are buyers at "Kedai Dimsum Sidoarjo" who have a number that is not recorded with certainty. In taking samples using purposive sampling technique. The number of samples in this research was determined by the Rao formula, which obtained 100 samples. The types of data used are primary and secondary data. In collecting data using a questionnaire method in the form of Google Form. Data were analyzed by multiple liner regression analysis. This study concludes that influencers, digital marketing, and price discounts individually and simultaneously significantly influence purchasing decisions.

Influence of Organizational Cultural Leadership and Teamwork on Employee Performance With Organizational Commitment As an Intervening Variable: Pengaruh Kepemimpinan Budaya Organisasi dan Kerja Tim Terhadap Kinerja Karyawan dengan Komitmen Organisasi Sebagai Variabel Intervening Purnomo, Bagus Cahyo; Astuti, Mudji
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to analyze the influence of leadership, organizational culture and teamwork on employee performance and analyze the influence of leadership, organizational culture and teamwork on organizational commitment and analyze the influence of leadership, organizational culture and teamwork on employee performance through organizational commitment as an intervening variable. This type of research is a research that uses quantitative methods. The location of this research, the researcher took the object of a campus organization, namely the Muhammadiyah University of Sidoarjo. The population used in this study was permanent employees of the Muhammadiyah University of Sidoarjo, which totaled 85 employees, using a sampling technique. Collecting data using a questionnaire. Analysis of the data using Path Analysis (Path Analysis). The results show that leadership, organizational culture and teamwork affect employee performance, then leadership, organizational culture and teamwork affect organizational commitment and leadership, organizational culture and teamwork affect employee performance through organizational commitment as an intervening variable. Leadership, Organizational Culture Teamwork Employee Performance Organizational Commitment.

The Influence of Price, Service Quality and Brand Image on Consumer Satisfaction in Restaurants: Pengaruh Harga, Kualitas Pelayanan dan Citra Merek Terhadap Kepuasan Konsumen pada Rumah Makan Faizah, Ghifari Nur; Astuti, Mudji
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the effect of price on consumer satisfaction, the effect of service quality on consumer satisfaction and the effect of brand image on consumer satisfaction at the Janur Kuning Restaurant in Gempol. Methods This research uses a quantitative approach. Data collection techniques by distributing questionnaires. The population in this study is the Consumers of the Yellow Janur Restaurant in Gempol. The number of samples taken in this study were 97 respondents. The sampling technique used non-probability sampling technique with the type of accidental sampling technique. The analysis technique used in this research is multiple linear regression. The results showed that price had an effect on consumer satisfaction, service quality had an effect on consumer satisfaction and brand image had an influence on consumer satisfaction and the simultaneous test showed that price, service quality and brand image had a simultaneous influence on consumer satisfaction at the Janur Kuning Restaurant in Gempol.

The Influence of Trust, Price, and Service Quality on Online Ojek Service Consumer Satisfaction in Sidoarjo Regency: Pengaruh Kepercayaan, Harga, dan Kualitas Pelayanan terhadap Kepuasan Konsumen Jasa Ojek Online di Kabupaten Sidoarjo Andriani, Viya; Astuti, Mudji
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the effect of trust, price and service quality on consumer satisfaction, either partially or simultaneously. , and to find out which of the variables Trust, Price and Service Quality have the most significant influence on consumer satisfaction for Go-Jek services based on Go-Food in Sidoarjo city. This research is a descriptive research using quantitative methods. The data collection technique is by distributing questionnaires to 100 consumer respondents who use Go-Food services in the city of Sidoarjo. The technique used in this research is multiple linear regression using SPSS (Statistical Package for Social Sciences) version 22 for windows. The results of this study prove that the trust variable has an effect on consumer satisfaction, the price variable has an effect on consumer satisfaction, and the service quality variable has an effect on consumer satisfaction for Gojek-based Go-Food services in the city of Sidoarjo.

Influencing Factors on Housing Purchase Decisions: Promotion, Product Quality, and Price: Faktor-faktor yang Mempengaruhi Keputusan Pembelian Rumah: Promosi, Kualitas Produk, dan Harga Yanti, Isma Dwi; Astuti, Mudji
Indonesian Journal of Law and Economics Review Vol. 18 No. 4 (2023): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i4.970

This quantitative research investigates the impact of promotion, product quality, and price on housing purchase decisions. Employing a non-probability simple sampling method, 80 respondents from a consumer base were surveyed, and data were analyzed using multiple linear regression analysis, classical assumption tests, t-tests, F-tests, multiple correlation coefficients, and R2 calculations in SPSS version 25.0. The findings demonstrate that promotion, product quality, and price individually influence purchasing decisions. Moreover, when considered collectively, these factors significantly affect housing purchase decisions. This study provides valuable insights for marketers and practitioners seeking to optimize their strategies in the housing industry. Highlights: Multiple Linear Regression: Employed statistical analysis to quantify the influence of promotion, product quality, and price on housing purchase decisions. Individual and Collective Impact: Revealed the separate effects of each factor and their combined significance in shaping consumer choices. Marketing Strategy Insights: Offers actionable insights for housing industry practitioners to enhance their marketing strategies based on empirical evidence. Keywords: Housing Purchase, Promotion, Product Quality, Price, Consumer Decision

The Effect of Products, Prices, and Advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa) in Sidoarjo: Pengaruh Produk, Harga, dan Iklan Terhadap Keputusan Pembelian Produk Sosis So Nice PT So Good Food (Japfa) di Sidoarjo Luky Mardiyatno; Mudji Astuti
Academia Open Vol. 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.5.2021.1718

This study aims to determine and analyze the effect of product, price and advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa) in Sidoarjo. This type of research is quantitative with causal nature. The object of this research is carried out by consumers who buy sausages so nice in the city of Sidoarjo by taking incidental sampling as many as 77 respondents. While the data instrument test uses validity and reliability tests, data collection techniques using questionnaires and data analysis techniques using multiple linear regression tests and hypothesis testing using t tests. The results of this study indicate that the Product variable influences the purchasing decision of So Nice Sausage Products PT So Good Food (Japfa), Price affects the purchasing decision of So Nice Sausage Products PT So Good Food (Japfa) and Advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa).

The Influence of Word of Mouth, Competitive Advantage and Brand Image on the Decision to Use Expeditionary Services: Pengaruh Word Of Mouth, Keunggulan Bersaing Dan Brand Image Terhadap Keputusan Menggunakan Jasa Ekspedisi Meida Ratna Sari; Mudji Astuti
Academia Open Vol. 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.5.2021.2378

This study aims to determine and analyze the influence of word of mouth, competitive advantage and brand image on the decision to use expedition services at PT. Lintas Samudra Jaya Express. The research uses a quantitative approach. The population in this study are customers who are bound by a contract with PT. Lintas Samudra Jawa Express, while the probability sampling technique using the Slovin formula, obtained a sample of 93 respondents. The data analysis technique was carried out using multiple linear regression, and hypothesis testing was carried out by partial test, simultaneous test and multiple determination coefficient test with the help of SPSS version 25 program. The results showed that: 1) word of mouth influenced the decision to use expedition services, 2 ) competitive advantage affects the decision to use expedition services, 3) brand image affects the decision to use expedition services, and 4) word of mouth, competitive advantage and brand image affect the decision to use expedition services at PT. Lintas Samudra Jaya Espress.

Co-Authors Abbas Moh Afghoni Amelia Rifaatur Rizky Andriani, Viya Apriliyah, Weni Arief Dwi Putranto Astuti, Risa Eno Ayu Silviana Santoso Bagus Cahyo Purnomo Borneo, Yoga Brilyan Herman C, Udisubakti Dilafruz, Ismatova Dilnoza, Kodirova Dina Maria Sofa Evi Widianti Faizah, Ghifari Nur Hana Catur Wahyuni Hartanto, Mohammad Nafi K, Putu Dana Luky Mardiyatno Lusi Andriyani Mahida Eka Mahdayanthi Maya Diah Nirwana Meida Ratna Sari Mohammad Nafi Hartanto Priyanti, Nur Laily Dwi Purnomo, Bagus Cahyo Putu Dana K Putu Dana K Retna Fetty Idamayanti Risnawati, Wiwid Ida Rita Ambarwati Rizal Syaiful Rohman Dijaya Shaxlo, Toyirova Sigit Hermawan Udisubakti C Udisubakti C Verani Hartati Weni Apriliyah Wiwid Ida Risnawati Wiwik Sulistiyowati Yanti, Isma Dwi

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