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Mudji Astuti
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

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The Impact of Product Quality and Brand on Purchase Decision: A Study on Elzatta Hijab Products in Sidoarjo Apriliyah, Weni; Astuti, Mudji
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.2730

Abstract

This quantitative research aims to investigate the influence of product quality and brand on purchase decisions for Elzatta Hijab products in Sidoarjo. Using purposive sampling, 100 respondents who had purchased Elzatta Hijab products in Sidoarjo were surveyed. The study employed validity and reliability tests for data quality assessment and conducted multiple linear regression analysis using SPSS version 18.0 for data analysis. The findings reveal that both product quality and brand have a significant individual impact on purchase decisions. Furthermore, when considered simultaneously, product quality and brand collectively exert a significant influence on purchase decisions. These results underscore the importance of product quality and brand perception in shaping consumer purchase choices, offering valuable insights for marketers and businesses in the hijab industry. Highlights: Product Quality and Brand Influence: This study demonstrates the significant impact of product quality and brand on consumer purchase decisions, emphasizing their crucial role in the marketplace. Consumer Preferences: The research highlights the importance of understanding consumer preferences in the hijab industry, particularly in Sidoarjo, providing valuable insights for businesses. Marketing Strategy Insights: The findings offer practical insights for marketers to formulate effective strategies for promoting hijab products and enhancing brand perception. Keywords: Product Quality, Brand, Purchase Decision, Elzatta Hijab, Consumer Behavior
Consumer Choices: Impact of Advertising, Promotions, and Brand Image in Simpati Data Packages. Hartanto, Mohammad Nafi; Astuti, Mudji
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5642

Abstract

This quantitative research aimed to investigate the individual and combined effects of advertising, sales promotion, and brand image on purchase decisions among consumers in Dusun Kedurus, Desa Kepatihan, Tulangan, Sidoarjo. A sample of 30 respondents was surveyed using questionnaires, and data were analyzed through multiple linear regression using SPSS 18.0. The findings revealed that advertising, sales promotion, and brand image had a partial and positive influence on purchase decisions. Moreover, when considered simultaneously, these factors collectively played a significant role in shaping consumers' purchase decisions. This study provides valuable insights for marketers and businesses in enhancing their marketing strategies to effectively influence consumer purchase behavior. Highlights: The study explores the impact of advertising, sales promotion, and brand image on consumer purchase decisions. Quantitative research with a sample of 30 respondents in a specific location provides valuable insights. Findings emphasize the need for effective marketing strategies to influence consumer behavior. Keywords: Purchase decisions, Advertising, Sales promotion, Brand image, Consumer behavior
Analisis Hubungan Produktivitas Dengan Technology Content PadaUsaha Kecil & Menengah (UKM) Mudji Astuti; Hana Catur W; Wiwik Sulistiyowati; Udisubakti C; Putu Dana K
Spektrum Industri Vol. 12 No. 1: April 2014
Publisher : Universitas Ahmad Dahlan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/si.v12i1.1646

Abstract

Usaha kecil dan menengah (UKM) merupakan sektor ekonomi penting di Indonesia, sehingga harus dijaga pertumbuhan dan perkembangannya. Penelitian ini bertujuan untuk mengehatui hubungan antara produktivitas dengan technology content, yang terdiri dari technoware (perangkat keras), humanware (sumber daya manusia), infoware (dokumen/ fakta, perangkat informasi), orgaware (kelembagaan/ peraturan). Jumlah sampel yang digunakan sebanyak 135 sampel UKM di wilayah kab Sidoarjo. Alat analisis yang digunakan adalah stuctural equation modelling (SEM). Hasil penelitian menunjukkan bahwa dari 9 hipotesis yang dirumuskan terdapat 2 hipotesis yang diterima, yaitu: technology content berhubungan positif dengan sumber daya manusia (H3) dan technology content berhubungan positif dengan kepemimpinan (H9). Kata kunci : technology content, technoware, humanware, infoware, orgaware
MODEL ADOPSI TEKNOLOGI DALAM RANGKA PENINGKATAN KUALITAS PRODUK PADA USAHA KECIL DAN MENENGAH (UKM) DI KABUPATEN SIDOARJO Hana Catur Wahyuni; Verani Hartati; Mudji Astuti
Spektrum Industri Vol. 14 No. 2: Oktober 2016
Publisher : Universitas Ahmad Dahlan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/si.v14i2.4911

Abstract

Usaha Kecil dan Menengah (UKM) mempunyai peran penting dalam menjaga stabilitas perekonomian.Selain itu, UKM merupakan sektor pekerjaan yang banyak membantu Pemerintah dalam mengurangimasalah pengangguran yang semakin meningkat.Penelitian ini bertujuan untuk mengetahui model adopsiteknologi yang sesuai dengan UKM di wilayah Kab Sidoarjo. Pengambilan data dilakukan denganmenggunakan kuisioner, sedangkan teknik pengolahan data dilakukan dengan mengunakan metodeanalytical hierarchy proses (AHP ) dan metode teknometrik untuk mengetahui indeks TCC (TotalContribution Coeffisient). Obyek penelitian adalah 2 buah UKM Krupuk di wilayah Sidoarjo.Hasilpenelitian menunjukkan bahwa komponen teknologi yang terpenting dan mempunyai kontribusi utamapada UKM adalah technoware. Sedangkan, nilai TCC untuk kedua UKM adalah 0,57 untuk UKM krupukAneka dan 0,69 untuk UKM krupuk Rejeni.Kata kunci : AHP, Teknometrik, UKM, TCC.
The Influence of Influencers, Digital Marketing, and Discounts on Purchase Decisions at Sidoarjo Dimsum Shops: Pengaruh Influencer, Digital Marketing, dan Potongan Harga Terhadap Keputusan Pembelian pada Kedai Dimsum Sidoarjo Priyanti, Nur Laily Dwi; Astuti, Mudji
Indonesian Journal of Law and Economics Review Vol. 15 (2022): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.15 KB) | DOI: 10.21070/ijler.v15i0.786

Abstract

This study aims to detect the influence of influencers, digital marketing, and price discounts on purchasing decisions at Kedai Dimsum Sidoarjo partially or simultaneously. This type of research is a descriptive quantitative research type. This research was conducted at Kedai Dimsum Sidoarjo, which is located on Jalan Sumorame Candi, Sidoarjo Regency. The population in this research are buyers at "Kedai Dimsum Sidoarjo" who have a number that is not recorded with certainty. In taking samples using purposive sampling technique. The number of samples in this research was determined by the Rao formula, which obtained 100 samples. The types of data used are primary and secondary data. In collecting data using a questionnaire method in the form of Google Form. Data were analyzed by multiple liner regression analysis. This study concludes that influencers, digital marketing, and price discounts individually and simultaneously significantly influence purchasing decisions.
Influence of Organizational Cultural Leadership and Teamwork on Employee Performance With Organizational Commitment As an Intervening Variable: Pengaruh Kepemimpinan Budaya Organisasi dan Kerja Tim Terhadap Kinerja Karyawan dengan Komitmen Organisasi Sebagai Variabel Intervening Purnomo, Bagus Cahyo; Astuti, Mudji
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (833.354 KB) | DOI: 10.21070/ijler.v17i0.818

Abstract

This study aims to analyze the influence of leadership, organizational culture and teamwork on employee performance and analyze the influence of leadership, organizational culture and teamwork on organizational commitment and analyze the influence of leadership, organizational culture and teamwork on employee performance through organizational commitment as an intervening variable. This type of research is a research that uses quantitative methods. The location of this research, the researcher took the object of a campus organization, namely the Muhammadiyah University of Sidoarjo. The population used in this study was permanent employees of the Muhammadiyah University of Sidoarjo, which totaled 85 employees, using a sampling technique. Collecting data using a questionnaire. Analysis of the data using Path Analysis (Path Analysis). The results show that leadership, organizational culture and teamwork affect employee performance, then leadership, organizational culture and teamwork affect organizational commitment and leadership, organizational culture and teamwork affect employee performance through organizational commitment as an intervening variable. Leadership, Organizational Culture Teamwork Employee Performance Organizational Commitment.
The Influence of Price, Service Quality and Brand Image on Consumer Satisfaction in Restaurants: Pengaruh Harga, Kualitas Pelayanan dan Citra Merek Terhadap Kepuasan Konsumen pada Rumah Makan Faizah, Ghifari Nur; Astuti, Mudji
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.991 KB) | DOI: 10.21070/ijler.v17i0.829

Abstract

This study aims to determine the effect of price on consumer satisfaction, the effect of service quality on consumer satisfaction and the effect of brand image on consumer satisfaction at the Janur Kuning Restaurant in Gempol. Methods This research uses a quantitative approach. Data collection techniques by distributing questionnaires. The population in this study is the Consumers of the Yellow Janur Restaurant in Gempol. The number of samples taken in this study were 97 respondents. The sampling technique used non-probability sampling technique with the type of accidental sampling technique. The analysis technique used in this research is multiple linear regression. The results showed that price had an effect on consumer satisfaction, service quality had an effect on consumer satisfaction and brand image had an influence on consumer satisfaction and the simultaneous test showed that price, service quality and brand image had a simultaneous influence on consumer satisfaction at the Janur Kuning Restaurant in Gempol.
The Influence of Trust, Price, and Service Quality on Online Ojek Service Consumer Satisfaction in Sidoarjo Regency: Pengaruh Kepercayaan, Harga, dan Kualitas Pelayanan terhadap Kepuasan Konsumen Jasa Ojek Online di Kabupaten Sidoarjo Andriani, Viya; Astuti, Mudji
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.109 KB) | DOI: 10.21070/ijler.v17i0.830

Abstract

This study aims to determine the effect of trust, price and service quality on consumer satisfaction, either partially or simultaneously. , and to find out which of the variables Trust, Price and Service Quality have the most significant influence on consumer satisfaction for Go-Jek services based on Go-Food in Sidoarjo city. This research is a descriptive research using quantitative methods. The data collection technique is by distributing questionnaires to 100 consumer respondents who use Go-Food services in the city of Sidoarjo. The technique used in this research is multiple linear regression using SPSS (Statistical Package for Social Sciences) version 22 for windows. The results of this study prove that the trust variable has an effect on consumer satisfaction, the price variable has an effect on consumer satisfaction, and the service quality variable has an effect on consumer satisfaction for Gojek-based Go-Food services in the city of Sidoarjo.
Influencing Factors on Housing Purchase Decisions: Promotion, Product Quality, and Price: Faktor-faktor yang Mempengaruhi Keputusan Pembelian Rumah: Promosi, Kualitas Produk, dan Harga Yanti, Isma Dwi; Astuti, Mudji
Indonesian Journal of Law and Economics Review Vol. 18 No. 4 (2023): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i4.970

Abstract

This quantitative research investigates the impact of promotion, product quality, and price on housing purchase decisions. Employing a non-probability simple sampling method, 80 respondents from a consumer base were surveyed, and data were analyzed using multiple linear regression analysis, classical assumption tests, t-tests, F-tests, multiple correlation coefficients, and R2 calculations in SPSS version 25.0. The findings demonstrate that promotion, product quality, and price individually influence purchasing decisions. Moreover, when considered collectively, these factors significantly affect housing purchase decisions. This study provides valuable insights for marketers and practitioners seeking to optimize their strategies in the housing industry. Highlights: Multiple Linear Regression: Employed statistical analysis to quantify the influence of promotion, product quality, and price on housing purchase decisions. Individual and Collective Impact: Revealed the separate effects of each factor and their combined significance in shaping consumer choices. Marketing Strategy Insights: Offers actionable insights for housing industry practitioners to enhance their marketing strategies based on empirical evidence. Keywords: Housing Purchase, Promotion, Product Quality, Price, Consumer Decision
Co-Authors Abbas Moh Afghoni Amelia Rifaatur Rizky Andriani, Viya Apriliyah, Weni Arief Dwi Putranto Astuti, Risa Eno Ayu Silviana Santoso Bagus Cahyo Purnomo Borneo, Yoga Brilyan Herman C, Udisubakti Dina Maria Sofa Evi Widianti Faizah, Ghifari Nur Hana Catur Wahyuni Hartanto, Mohammad Nafi K, Putu Dana Luky Mardiyatno Lusi Andriyani Mahida Eka Mahdayanthi Maya Diah Nirwana Meida Ratna Sari Priyanti, Nur Laily Dwi Purnomo, Bagus Cahyo Putu Dana K Putu Dana K Retna Fetty Idamayanti Rita Ambarwati Rizal Syaiful Rohman Dijaya Sigit Hermawan Udisubakti C Udisubakti C Verani Hartati Wiwid Ida Risnawati Wiwik Sulistiyowati Yanti, Isma Dwi