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Journal : IJEFSD

Analysis of the Effect of Brand Image, Product Quality, and Price Perception on Consumer Purchase Decisions for Toyota Avanza PT. Hasjrat Abadi Manado during PPnBM policy Zakawerus, Rexzy Yehuda; Mananeke, Lisbeth; Tumbuan, Willem JFA
International Journal on Economics, Finance and Sustainable Development Vol. 4 No. 1 (2022): IJEFSD
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v4i1.2609

Abstract

This study aims to test and analyze whether brand image, product quality, and price perception have a simultaneous and partial effect on consumer purchasing decisions for Toyota Avanza PT. Hasjrat Abadi Manado during the PPnBM policy. As respondents, 97 respondents were buyers of Toyota Avanza cars from March 2021 to August 2021. This study uses the analysis method of validity and reliability testing, classical assumption test, hypothesis testing, multiple linear and regression, and coefficient of determination test. This study found that simultaneously or simultaneously brand image, product quality, and price perception affect consumer purchasing decisions for Toyota Avanza during the PPnBM policy. Separately or partially only brand image has no effect on consumer purchasing decisions. Therefore, the Toyota Avanza brand image must continue to be improved even though it is well known.
Co-Authors Agnes Ligia Pratisitia Walukow Agus Supandi Soegoto Agusta Repi Agustina M. Kaeng agustinus walansendow Angelina Manossoh, Angelina Ardy F. Mantik Arlan Rolland Naray, Arlan Rolland Bataha, Elza M. Bode Lumanauw Bolang, Excel H. Christian Katiandagho Christoffel Mintardjo, Christoffel Dewi, Ariati Djurwati Soepeno Fandi Sam Montolalu, Fandi Sam Febriany Feibe Rosaline Tuerah, Febriany Feibe Rosaline Ferdy Roring Frederik G. Worang, Frederik G. Grace Marleen Wariki, Grace Marleen Heidy Diane Fure Hendra N. Tawas Hendra Tawas Imelda Ogi Jantje Sepang Jopie Jorie Rotinsulu, Jopie Jorie Jorie, Rotinsulu J. Kaligis, Orlanda Kawahe, Debora Ecleysia Lidya Mongi Lintong, Debry Lintong, Debry Ch. A. Loindong, Sjendry S. Loindong, Sjendry S. R Lontaan, Julia Lucky Dotulong Lumempouw, Kezia Kristiani Maikell Marchall Makanoneng, Ryanthi Mandagi, Aprilia Manoy, Tirta I. Manumpil, Anggraini Maramis, Indah S. M. Marcell, Thomas Mohammad Y. Dahlan Monica M. Suwandi, Monica M. Mufidah Mufidah Natalia Bahiu, Natalia Nelwan, Fanny Noya, Sonia Beatrix Oliviana, Melias Oswald H F Pokatong, Oswald H F Pandaleke, Christin Jeniver Paruntu, Moudy Jendry Pasambe, Yorisal Piri, Grace V. Piri, Prisly H. Pomantow, Gloria Vidia Precylia Cyndi Kembuan Puirih, Kania Raintung, Michael Ch. Rambi, Graciela F.A.V Rembet, Vennya N. Ribka P. Christian, Ribka P. Rita Taroreh Rompas, Jeifer J. L. Rotinsulu Jopie Jorie Rudy S. Wenas Sabar, David R. Samadi, Reitty L. Sambur, Pungky Sem G Oroh, Sem G Sem George Oroh, Sem George Silvya L. Mandey Siwu, Revo E. L. Sjawal, Budi Prasetia Stefhanie Sahanggamu, Stefhanie Stela Sangkaeng, Stela Sumolang, Deicilla Nadia Syafirah, Syafirah Tampenawas, Jeffry L. Tawas, Hedra N. Tendean, Marsel R. Tumbuan, Katrina Karixia Tumbuan, Willem JFA Tumiwa, Recky Denis Victor P. K. Lengkong, Victor P. K. Wemben, Franasista Viana Yohansyah, Klara R .A. Zakawerus, Rexzy Yehuda