Claim Missing Document
Check
Articles

Found 26 Documents
Search

Pengaruh Store Image terhadap Persepsi Kualitas Private Label Carrefour œPaling Murah di Carrefour Golden City Mall Surabaya Inge Yunita Pramestya; Widyastuti Widyastuti
BISMA (Bisnis dan Manajemen) Vol. 3 No. 1 (2010)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (861.555 KB) | DOI: 10.26740/bisma.v3n1.p66-83

Abstract

Today the world has witness the birth of many retailers, it also making more and more private label are available that issues by the retailer itself. Because of that, the private label as the brand owned by a retailer is always connected to the Store Image of that retailer. In order to increase the quality of the private label, therefore the shop has to focus to increase the image from its store. The Store Image is depicted as the complex consumers perceptions from the different attributes or distinctive from a store. The Store Image itself is consisted of Service, Convenience, Quality, Selection/Variety, Price and Atmosphere. This research will be focuses on the influence of the store image against the quality of Carrefour private label œPaling Murah by the customers at Golden City Mall Carrefour Surabaya. The type of this research is a conclusive study uses causal research. The population of this study were men and women at least 17 years of age. The sample in this study are the customers of Golden City Mall Carrefour Surabaya that knowing Carrefour private label œPaling Murah as many as 115 respondents. Non probability sampling  technique  using  Purposive sampling way is used to determine the sample of this research. The data of this research analized by multiple linier regression analysis. The result of this research shows coefficient of determination 0,68, it means that there is an influence variable independent to dependent variable equal to 68% and the rest of 32% influenced by other variables outside this research. The most dominant variable in this research is brand awareness variable by t value of 6,109.
Ad Intrusiveness dan Sikap Konsumen terhadap Iklan On-Line pada E-Commerce Wahyu Raharjo; Widyastuti Widyastuti
BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.212 KB) | DOI: 10.26740/bisma.v11n2.p117-130

Abstract

There are lots of online advertisements presented by E-commerce, but online advertising in the form of remarketing is the most intrusive advertisement. Remarketing ad is included as an ad intrusiveness which is very disturbing and can build a negative attitude towards ad, and it will make a negative purchase intention too. But in reality, this advertisement is very developed and almost E-commerces implement it, while what happens is that many consumers actually feel annoyed. The purpose of this study is to analyze and discuss the effect of ad intrusiveness in the form of remarketing toward purchase intention of E-commerce with an attitude toward ad as an intervening variable. The sampling technique used is non-probability sampling with judgmental sampling method. The sample used was 220 respondents. Respondents in this study were E-commerce users aged 19 and above who had seen ad intrusiveness in the form of remarketing. Questionnaire uses likert scale and  processing using path analysis. The results show that ad intrusiveness has a negative and significant effect on attitude toward ad and attitude toward ad has a positif and significant effect ad toward purchase intention. 
Negative Politeness Strategies Used by American Girl in TV Series Emily in Paris Riszha Nurlayli; Widyastuti Widyastuti
J-Lalite: Journal of English Studies Vol 3 No 1 (2022): June
Publisher : Program Studi Sastra Inggris Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jes.2022.3.1.5935

Abstract

The objective of this study is to identify and describe the negative politeness strategies across cultures. The use of politeness strategies will differ depending on the context and the factors that influence it. With regard to that, the TV series Emily in Paris was chosen for this study in which Emily Cooper, the main character, played the young American girl who is hired by a marketing company in Paris. This study applies the theory of politeness proposed by Brown and Levinson (1987) and the supporting theory by Holmes and Wilson (2017) about social factors that can affect politeness. This research is descriptive qualitative research. The data were taken from Emily Cooper’s utterances in the form of words, or phrases. The results of this study exposed that there are five kinds of negative politeness strategies found in Emily's utterances: giving deference, apologizing, questioning, or hedging, stating the FTA as a general rule and being conventionally indirect. At the same time, the social factors that influence Emily in using politeness are the participant, the setting, the topic, and the function. In addition, apologizing became the most strategy used by Emily because she tried to be polite and avoid any offense to her interlocutors.
PELATIHAN MANAJEMEN USAHA DAN ETIKA BISNIS SANTRIPRENEUR PADA PONDOK PESANTREN MUKMIN MANDIRI KOTA SIDOARJO Nadia Asandimitra; Widyastuti Widyastuti; Yessy Artanti; Agus Frianto; Monika Tiarawati; Nindria Untarini
Jurnal Abdi Insani Vol 9 No 1 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i1.475

Abstract

Islamic boarding schools are one of the institutions with the strategic potential to support national economic development, one of which is the development of modern industrial entrepreneurs in the boarding school setting. Many Islamic boarding schools have formed cooperatives, created small and medium-sized business units or industries, and had business incubators. In fact, they frequently disregard the records in the books of financial statements, making future business developments difficult to plan. This community service activity aims to provide solutions to problems encountered by Islamic boarding schools, such as business management management in terms of determining product selling prices, financial management by compiling simple financial reports, and ethics or norms in running a business in accordance with Islamic Sharia. The activity method is carried out in several stages, including observation and preparation, partner problem analysis, coordination, and training. The outcomes of this community service activity show that the majority of participants understand business management and business ethics. The routine activities of recording financial statements demonstrate their comprehension. Although some participants have not yet recorded financial statements on a regular basis, they have a strong desire to do so. Most of them believe that by regularly recording financial reports and adhering to business norms, they can help smooth and change the business mindset. This business management and business ethics training allows students and business actors at Mukmin Mandiri Islamic boarding school to manage their finances more neatly and orderly, as well as carry out their business activities more ethically.
PENGARUH PRICE DISCOUNT TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION (STUDI PADA PENGGUNA SHOPEE FOOD) Asep Nurdiansah; Widyastuti Widyastuti
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 1 No. 8 (2022): July
Publisher : PENERBIT LAFADZ JAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v1i8.198

Abstract

Wabah Covid-19 memaksa konsumen untuk mengubah perilaku mereka dari yang sederhana menjadi berbasis informasi dan teknologi. Salah satu perubahannya terjadi pada kebutuhan pokok seperti makanan dan minuman. Di antara perusahaan lain yang pertama kali memulai layanan pesan-antar makanan dan minuman seperti Grab Food dan Go Food, Shopee Food juga menanggapi permintaan ini dengan strategi diskon harga untuk menarik lebih banyak konsumen. Penelitian ini mengkaji pengaruh diskon harga terhadap kepuasan pelanggan dan niat pembelian kembali konsumen Shopee Food di Surabaya. Sebanyak 159 sampel diperoleh dengan metode pengambilan sampel. Analisis jalur menggunakan bantuan IBM AMOS dan SPSS Statistik digunakan untuk analisis statistik dalam penelitian ini. Studi ini menemukan hasil positif dan signifikan pada diskon harga pada kepuasan pelanggan dan kepuasan pelanggan pada niat pembelian kembali. Sementara itu, diskon harga tidak berpengaruh signifikan terhadap niat pembelian kembali. Berdasarkan riset ini, Shopee Food dapat meningkatkan promosi melalui diskon harga untuk meningkatkan kepuasan konsumen. Dengan meningkatnya kepuasan konsumen tentunya akan meningkatkan niat pembelian kembali di Shopee Food.
Pengaruh Brand Image dan Brand Love Terhadap Repurchase Intention (Studi Kasus pada Konsumen Produk Gucci di Surabaya) Miko Rakatama Adhi Winarto; Widyastuti Widyastuti
Nomicpedia: Journal of Economics and Business Innovation Vol. 1 No. 2 (2021): September
Publisher : Inspirasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.024 KB)

Abstract

Fashion is an inseparable part of the appearance and lifestyle that tends to be branded goods or luxury goods. Fashion manufacturers not only produce products with good quality but must be able to present a product with a good brand image in the eyes of consumers. Apart from the image of a brand, what needs to be considered next is love for the brand. The purpose of this study was to determine the effect of brand image and brand love on consumer repurchase intention of Gucci products in Surabaya. This research is included in quantitative research. Sampling using purposive sampling technique. The number of samples in this study were 75 respondents. The data collection technique used a questionnaire and the data analysis technique used multiple linear regression analysis with the help of SPSS 25.0 software. The results of the research show that brand image affects the repurchase intention of Gucci products in Surabaya and brand love affects the repurchase intention of Gucci products in Surabaya.
ASSERTIVE ILLOCUTIONARY ACTS ON INTERRUPTION BY JOE BIDEN IN THE 2020 FIRST PRESIDENTIAL DEBATE Fania Yulistiana; Widyastuti
Celtic : A Journal of Culture, English Language Teaching, Literature and Linguistics Vol. 9 No. 1 (2022): June 2022
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/celtic.v9i1.21208

Abstract

In a debate, interruption is a vital element because its utterance carries a distinct meaning. This study aims to demonstrate the presence of assertive illocutionary acts in Joe Biden's interruptions in the 2020 First Presidential Debate by identifying the type of interruption and assertive function contained within each interruption. This study utilizes the theory of assertive illocutionary acts by Searle and interruptions by Ferguson. The data were derived from Joe Biden's remarks in the 2020 First Presidential Debate. The results indicate that Joe Biden's interruption contains all functions of assertive illocutionary acts that aid in communicating the meaning of his utterances. The outcomes reveal that Joe Biden performed 21 interruptions, with the most parts being overlap interruptions (13 times), followed by simple interruptions (6 times), and the fewest being butting-in interruptions (2 times). In the interruption conducted by Joe Biden, assertive illocutionary speech acts were found with stating being the most dominant type (11 times), followed by claiming (5 times), complaining (2 times), reporting (1 time), explaining (1 time), and suggesting (1 time).
Presuppositions of Social Activism in Marcus Rashford’s Open Letter Alya Zasha Khalisa; Widyastuti Widyastuti
J-Lalite: Journal of English Studies Vol 3 No 2 (2022): December
Publisher : Program Studi Sastra Inggris Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jes.2022.3.2.7458

Abstract

This study analyzed the presuppositions in Marcus Rashford's open letter to the UK government regarding free school meals for children all over UK during the outbreak of Covid-19. His open letter is an essential part of social activism in a changing society. It was written with enthusiasm, optimism, and positivity for a new future. The study is conducted to fill the gap between the previous studies since no research has analyzed an open letter before. This study used Yule's theory (1996) of presuppositions and Cutting (2002) to analyze the data found in the letter. The results of the study found that the open letter used four kinds of presuppositions, which is existential, factive, lexical, and counterfactual presuppositions. Rashford was able to provide the audience with new data as an addition to the material they already knew by utilizing those presuppositions. Additionally, it refutes a common misconception. In this case, the UK government's stance is successfully influenced.
Derivational Affixes With The Special Reference To Silb's Comic Entitled Blood Bank Marita Khoirunnisaa; Widyastuti Widyastuti
Humanitatis : Journal of Language and Literature Vol 9 No 1 (2022): Humanitatis: Journal of Language and Literature
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/humanitatis.v9i1.1601

Abstract

This research aimed to identify the kinds of affixes, and to explain the forms also the meaning of each affixes in the translated korean comic entitled “Blood Bank.” This study used qualitative research which contain open class words and new words. The data are taken from korean comic that can be accessed through online webpage or website. Based on the research finding, the writer found that derivational affixes is the part of morphological analysis. A derivational affix is an affix which the one word is derived from another. The derived word is often originated from different word class or the original ones. Meanwhile, affix is a grammatical element that is combined with a word, phrase, or root to produce derived forms. Affix is oficially divided into three main types: prefix (occurs at the beginning or front of the word), suffix (occurs at the end or back of the word), and infixes (occurs in the middle or inside of the word.) The result of this research shows that derivational affixes are used in the comic entitled “Blood Bank” by Silb. There are only two types of affixes that are found in the comic.They are prefix dis-, re-, mis-, im-, in-, non-, un-, as-, and suffix –age, -al,-ance, -er, -ion, -ment, -ce, -ity, -ness, -ful, -ship, -ate, -en, -ize, -able, -ish, -less, -ly, -ous, -y. There were three types of affixes but the writer didn’t find any infixes in the comic. The functions of derivational affixes consist of noun forming, adjective forming, and verb forming.
Integrating Distance Education into Mobile Devices Using Adobe Connect Pro Dian Luthfiyati; Oikurema Purwati; Widyastuti Widyastuti; Ahmad Munir
AL-ISHLAH: Jurnal Pendidikan Vol 15, No 1 (2023): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v15i1.2246

Abstract

This article aims to promote Adobe Connect Pro on online learning as a discussion platform in an online class. Digitalization in higher education using digital learning platforms such as adobe connect pro is currently broadly used as educational media. In the research context, Adobe Connect Pro is utilized as a discussion platform in the online class. Digital learning Platform enables providers to deliver academic programs via digital learning platforms, facilitating communication and enabling knowledge preservation, selection, and distribution. Using a qualitative study, this article investigates how Adobe Connect Pro allows teacher trainers to collaborate by offering a forum for real-time reflection and debate on student-teacher video performance, which is a natural extension of a forum. The result of the observation shows that Adobe Acrobat Connect Pro’s online discussion forum promotes students’ learning interests and accommodates a variety of learners, including those with special needs who may find it challenging to be physically present in the traditional classroom all of the time or to keep up with the other students. It promotes inclusive learning by allowing anyone to learn at their own pace and schedule and freely participate in platform discussions. In conclusion, discussion forums using Adobe Acrobat Connect Pro have immense potential to push students to learn.