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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Abdi Insani Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) Nomicpedia: Journal of Economics and Business Innovation J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Journal of Artificial Intelligence and Digital Business International Journal of Social, Economic, and Business
Widyastuti
Fakultas Ekonomika Dan Bisnis, Universitas Negeri Surabaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PELATIHAN MANAJEMEN USAHA DAN ETIKA BISNIS SANTRIPRENEUR PADA PONDOK PESANTREN MUKMIN MANDIRI KOTA SIDOARJO Nadia Asandimitra; Widyastuti Widyastuti; Yessy Artanti; Agus Frianto; Monika Tiarawati; Nindria Untarini
Jurnal Abdi Insani Vol 9 No 1 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i1.475

Abstract

Islamic boarding schools are one of the institutions with the strategic potential to support national economic development, one of which is the development of modern industrial entrepreneurs in the boarding school setting. Many Islamic boarding schools have formed cooperatives, created small and medium-sized business units or industries, and had business incubators. In fact, they frequently disregard the records in the books of financial statements, making future business developments difficult to plan. This community service activity aims to provide solutions to problems encountered by Islamic boarding schools, such as business management management in terms of determining product selling prices, financial management by compiling simple financial reports, and ethics or norms in running a business in accordance with Islamic Sharia. The activity method is carried out in several stages, including observation and preparation, partner problem analysis, coordination, and training. The outcomes of this community service activity show that the majority of participants understand business management and business ethics. The routine activities of recording financial statements demonstrate their comprehension. Although some participants have not yet recorded financial statements on a regular basis, they have a strong desire to do so. Most of them believe that by regularly recording financial reports and adhering to business norms, they can help smooth and change the business mindset. This business management and business ethics training allows students and business actors at Mukmin Mandiri Islamic boarding school to manage their finances more neatly and orderly, as well as carry out their business activities more ethically.
PENGARUH PRICE DISCOUNT TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION (STUDI PADA PENGGUNA SHOPEE FOOD) Asep Nurdiansah; Widyastuti Widyastuti
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 1 No. 8 (2022): July
Publisher : PENERBIT LAFADZ JAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v1i8.198

Abstract

Wabah Covid-19 memaksa konsumen untuk mengubah perilaku mereka dari yang sederhana menjadi berbasis informasi dan teknologi. Salah satu perubahannya terjadi pada kebutuhan pokok seperti makanan dan minuman. Di antara perusahaan lain yang pertama kali memulai layanan pesan-antar makanan dan minuman seperti Grab Food dan Go Food, Shopee Food juga menanggapi permintaan ini dengan strategi diskon harga untuk menarik lebih banyak konsumen. Penelitian ini mengkaji pengaruh diskon harga terhadap kepuasan pelanggan dan niat pembelian kembali konsumen Shopee Food di Surabaya. Sebanyak 159 sampel diperoleh dengan metode pengambilan sampel. Analisis jalur menggunakan bantuan IBM AMOS dan SPSS Statistik digunakan untuk analisis statistik dalam penelitian ini. Studi ini menemukan hasil positif dan signifikan pada diskon harga pada kepuasan pelanggan dan kepuasan pelanggan pada niat pembelian kembali. Sementara itu, diskon harga tidak berpengaruh signifikan terhadap niat pembelian kembali. Berdasarkan riset ini, Shopee Food dapat meningkatkan promosi melalui diskon harga untuk meningkatkan kepuasan konsumen. Dengan meningkatnya kepuasan konsumen tentunya akan meningkatkan niat pembelian kembali di Shopee Food.
Pengaruh Brand Image dan Brand Love Terhadap Repurchase Intention (Studi Kasus pada Konsumen Produk Gucci di Surabaya) Miko Rakatama Adhi Winarto; Widyastuti Widyastuti
Nomicpedia: Journal of Economics and Business Innovation Vol. 1 No. 2 (2021): September
Publisher : Inspirasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.024 KB)

Abstract

Fashion is an inseparable part of the appearance and lifestyle that tends to be branded goods or luxury goods. Fashion manufacturers not only produce products with good quality but must be able to present a product with a good brand image in the eyes of consumers. Apart from the image of a brand, what needs to be considered next is love for the brand. The purpose of this study was to determine the effect of brand image and brand love on consumer repurchase intention of Gucci products in Surabaya. This research is included in quantitative research. Sampling using purposive sampling technique. The number of samples in this study were 75 respondents. The data collection technique used a questionnaire and the data analysis technique used multiple linear regression analysis with the help of SPSS 25.0 software. The results of the research show that brand image affects the repurchase intention of Gucci products in Surabaya and brand love affects the repurchase intention of Gucci products in Surabaya.
PEMBERDAYAAN REMAJA PANTI ASUHAN MELALUI PEMBUATAN NUGGET GUNA MENUMBUHKAN MINAT BERWIRAUSAHA Monika Tiarawati; Widyastuti Widyastuti
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 1, No 1 (2017): Oktober
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.187 KB) | DOI: 10.30734/j-abdipamas.v1i1.89

Abstract

Interest in entrepreneurship becomes very important for the current economic condition, because it has a positive impact for the long term is to make someone more financially independent through the development of creative ideas that can have selling points. Interest in entrepreneurship to be very need to be developed so it is necessary for teenagers orphanage have certain skills. One of the programs and activities that can be done is to equip the teenagers with skills and entrepreneurship skills through making nugget tahu and tempe. The results of these products can be sold to become a source of income. The implementation of training activities for the manufacture of nuget tahu and tempe was conducted at Mahbubiyah Orphanage, Surabaya, which was attended by 18 participants consisting of girls and orphanages. The training is held from 08.00 - 12.00 WIB. The atmosphere during the training was quite conducive and interesting. Phase by stage the training was followed by the residents of the orphanage well and they were very enthusiastic about the training. The result of the questionnaire that has been filled by the participants shows that most of them feel happy and enjoy the atmosphere during the training of making nugget tahu and tempe. According to them the implementation of training activities making nugget tahu and tempe easy to follow, done and practiced on their own. In addition, the raw materials needed are also easy to obtain and the price is relatively affordable.Keywords: orphanage, young women, nuggets, training, entrepreneurial interestsABSTRAKMinat berwirausaha menjadi hal yang sangat penting untuk kondisi perekonomian sekarang ini, karena memiliki dampak positif untuk jangka panjang yaitu menjadikan seseorang lebih mandiri secara finansial melalui pengembangan ide-ide kreatif yang dapat memiliki nilai jual. Minat berwirausaha menjadi sangat perlu dikembangkan sehingga perlu kiranya bagi remaja panti asuhan memiliki keterampilan tertentu.  Salah satu program dan kegiatan yang dapat dilakukan adalah membekali para remaja tersebut dengan ketrampilan dan keahlian berwirausaha melalui pembuatan nugget tahu dan tempe. Hasil produk ini bisa dijual untuk menjadi sumber penghasilan. Pelaksanaan kegiatan pelatihan pembuatan nuget tahu dan tempe ini dilaksanakan di Panti Asuhan Mahbubiyah, Surabaya, yang diikuti oleh 18 peserta yang terdiri atas remaja putri dan pengurus panti asuhan. Pelatihan dilaksanakan mulai pukul 08.00 – 12.00 WIB. Suasana selama pelatihan cukup kondusif dan menarik. Tahap demi tahap pelatihan diikuti oleh para penghuni panti asuhan dengan baik dan mereka sangat antusias mengikuti pelatihan yang diberikan. Hasil angket yang telah diisi oleh peserta menunjukkan bahwa sebagian besar merasa senang dan sangat menikmati suasana selama pelatihan pembuatan nugget tahu dan tempe. Menurut mereka pelaksanaan kegiatan pelatihan pembuatan nugget tahu dan tempe mudah diikuti, dilakukan dan dipraktekkan sendiri. Selain itu bahan baku yang dibutuhkan juga mudah didapatkan dan harganya relatif terjangkau.Kata Kunci: Panti asuhan, remaja putri, nugget, pelatihan,  minat wirausaha
Penanggulangan Covid-19 melalui Pencegahan dan Penguatan Ketahanan Pangan bagi Masyarakat Terdampak di Surabaya Widyastuti Widyastuti; Nadia Asandimitra; Agus Frianto; Monika Tiarawati; Yessy Artanti
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 5, No 1 (2021): APRIL 2021
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.209 KB) | DOI: 10.30734/j-abdipamas.v5i1.1324

Abstract

ABSTRACTThis community service program's goal is to assist communities affected by COVID-19 in overcoming food insecurity. Food security is critical at this time because, without it, the immune system required to prevent COVID-19 will not form. As a result, the chances of becoming infected with the coronavirus increase. The situation during the Covid-19 pandemic may result in limited access to food. Gayungan Subdistrict is one of the subdistricts in South Surabaya that has a high concentration of COVID-19 patients. The program's primary focus is on the children of orphanages in the South Surabaya area. The orphanage's donations will suffer as a result of the epidemic. This program is carried out by teaching people how to properly wash their hands to prevent the spread of the coronavirus and by providing essential food items such as rice, sugar, cooking oil, sardines, and milk. Aside from staple foods, this program also provides bath soap, hand soap, and detergent to keep the children at the orphanage clean. It is hoped that this activity will assist the community in maintaining their health, both in terms of food and the environment. Keywords: COVID-19, food security, Gayungan ABSTRAKTujuan program pengabdian kepada masyarakat ini  untuk membantu masyarakat terdampak COVID-19 untuk mengatasi ketahanan pangan. Masalah ketahanan pangan merupakan hal penting saat ini, karena tanpa ada ketahanan pangan maka imun tubuh yang dibutuhkan dalam pencegahan COVID-19 tidak akan terbentuk. Akibatnya dapat memperbesar kemungkinan terinfeksi virus corona tersebut. Situasi pada masa pademi Covid-19 dapat menyebabnya terbatasnya akses terhadap ketersediaan pangan. Kecamatan Gayungan merupakan salah satu kecamatan yang terletak di wilayah Surabaya Selatan di mana wilayah ini memiliki jumlah penderita COVID-19 cukup banyak. Target utama program adalah anak-anak panti asuhan yang berada di wilayah Surabaya Selatan. Dengan adanya wabah ini akan mempengaruhi donasi yang diberikan pada panti. Program dilaksanakan dengan memberikan edukasi cara mencuci tangan yang benar untuk mencegah penyebaran virus corona dan memberikan bantuan bahan makanan pokok seperti beras, gula, minyak goreng, sarden dan susu. Selain bahan makanan pokok, program ini juga memberikan bantuan sabun mandi, sabun cuci tangan maupun detergen agar kebersihan lingkungan anak-anak panti tetap terjaga. Dengan adanya kegiatan ini diharapkan dapat membantu masyarakat dalam menjaga kesehatannya baik dari segi makanan maupun dari segi lingkungan. Kata Kunci: COVID-19, Ketahanan Pangan, Gayungan
Pengaruh product diversity, store atmosphere, dan lokasi terhadap repurchase intention konsumen pada deliwafa store sidoarjo Noor Firika; Widyastuti Widyastuti
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 15 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8216403

Abstract

Repurchase intention is an attitude shown by consumers to repurchase a product two or more times, both for the same or different products. Several factors that can influence repurchase intention are product diversity, store atmosphere and location. This study aims to analyze the effect of product diversity, store atmosphere and location on repurchase intentions. This research is a quantitative research. The sampling technique used was a judgmental sampling technique with a total of 210 respondents. The questionnaire was distributed offline by measuring the answers using a five-level Likert scale. The statistical analysis used is multiple linear regression using the SPSS application. The results of the study show that product diversity, store atmosphere and location have an effect on repurchase intention. The implications based on this research indicate that Deliwafa Store Sidoarjo is expected to continue to add product variations or types of products sold, improve the arrangement of its shelves so that it attracts more consumers so as to increase repurchase intentions.
Pengaruh Hedonic Shopping Value dan Sales Promotion Terhadap Impulse Buying Dengan Emosi Positif Sebagai Variabel Mediasi (Studi Pada Pengguna Tokopedia) Vinka Noerviana; Widyastuti Widyastuti
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 19 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8418282

Abstract

Impulse buying occurs when consumers experience a sudden urge, often strong and continuously to buy something as soon as possible Impulse buying can be influenced by internal and external factors such as hedonic shopping value and sales promotion This study aims to discuss the effect of hedonic shopping value and sales promotion on impulse buying with positive emotions as a mediating variable Study on Tokopedia Users. This is a quantitative study that used judgmental sampling techniques on 210 respondents. The questionnaires were distributed online, and responses were measured using the Likert scale. The statistical analysis used was path analysis using the AMOS application. The results showed that hedonic shopping value, sales promotion, and positive emotions affect impulse buying. Furthermore, hedonic shopping value and sales promotion affect positive emotions. In addition, positive emotions mediate the relationship between hedonic shopping value, sales promotion, and impulse buying.
Pengaruh permusuhan konsumen terhadap niat boikot pada merek McDonald’s melalui kontrol perilaku yang dirasakan Kholisoh, Titik Dewi; Widyastuti
Jurnal Ilmu Manajemen Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n2.p460-473

Abstract

This study investigates the effect of consumer animosity on boycott intention toward the McDonald’s brand, with perceived behavioral control as a mediating variable. Referencing McDonald’s official website, in 2023 the company set a global system sales growth target of 4–5% annually by 2027. However, in the second quarter, global sales declined by 1%, missing the expected 0.5% increase. Additionally, negative sentiment toward McDonald’s surged to 528 mentions, compared to 229 positive.The research used a sample of 220 respondents who had never previously boycotted McDonald’s, were aware of its political affiliations, and had been exposed to the BDS (Boikot, Divestment, Sanctions) Movement. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed using SmartPLS 3.29 software.Results show that consumer animosity has a significant positive effect on perceived behavioral control, which in turn positively influences boycott intention. Consumer animosity also directly influences the intention to boycott, with perceived behavioral control serving as a significant mediating factor.The managerial implication suggests that McDonald’s should adopt a proactive strategy to manage reputational risk stemming from political controversies. This includes enhanced employee training, meaningful consumer engagement, and the use of data-driven decision-making to safeguard brand trust and sustain long-term performance.
THE EFFECT OF MARKET ORIENTATION AND DISTRIBUTION CHANNELS ON MARKETING PERFORMANCE (Study on SMEs in the metal industry in Ngingas Waru Village) Ahnaf Manaf; Widyastuti
International Journal of Social, Economic, and Business Vol. 1 No. 2 (2024): December 2024
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i2.18

Abstract

MSMEs play a vital role in Indonesia's economy, contributing approximately 61% to the national GDP. The processing industry sector leads with an average turnover of 28.25% or 450 billion Rupiah. Ngingas Village, a hub for metal industry MSMEs since 1930, is known as the "metal village," with MSMEs growing from fewer than 100 to around 320 by 2023. Despite this growth, sales turnover remains stagnant due to internal challenges like HR management and marketing, as well as external factors such as government policies and the global economy. Interviews in March 2024 revealed that market-oriented MSMEs in Ngingas Village, despite collaborations, still face sales fluctuations. This study examines the influence of market orientation and distribution channels on marketing performance using a quantitative approach. Data collected from 70 respondents via purposive sampling was analyzed with multiple linear regression in SPSS 25. Results indicate that market orientation positively and significantly impacts marketing performance, while distribution channels have no significant effect.
Pelatihan Kewirausahaan Sosial Berkelanjutan: Membangun Kesadaran Dampak Sosial di Kalangan Mahasiswa TGBC, Thailand Nindria Untarini; Widyastuti Widyastuti; Agus Frianto; Monika Tiarawati
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sustainable social entrepreneurship integrates entrepreneurial strategies with a commitment to social and environmental objectives. This study identifies two major issues based on interviews with partners at the Thai Global Business Administration Technological College (TGBC), Thailand. Although TGBC students demonstrate strong entrepreneurial potential and innovative ideas, their understanding of sustainable social entrepreneurship and experience in implementing sustainable social business practices remain limited. To address these gaps, an integrated training program was designed to enhance conceptual understanding and practical business skills through four stages: preparation, implementation, monitoring, and evaluation. Participants reported high satisfaction with the program’s facilities—including training venues, equipment quality, internet access, cleanliness, and learning materials—and with the training process, particularly the clarity of materials, expertise of facilitators, adequacy of training duration, and responsiveness of organizers (92%). Post-training evaluations indicated improved comprehension of social entrepreneurship, competence in applying the Sustainability Business Model Canvas (SBMC), and increased confidence and motivation (92%). Furthermore, most participants perceived the program as beneficial for both career and academic development (96.4%). These findings highlight the importance of structured, experiential learning in fostering sustainable social entrepreneurship among students. Keywords: Social entrepreneurship, sustainable entrepreneurship, Sustainability Business Model Canvas (SBMC), training
Co-Authors Agus Frianto Ahnaf Manaf Asep Nurdiansah Dicky Anugrah Samudro Dwi Padmasari Giina Herdian Inge Yunita Pramestya Irma Septiana Kholisoh, Titik Dewi Miko Rakatama Adhi Winarto Mochammad Mahmudi Rosid Monika Tiarawati Muhammad Rafi Hartono Nadia Asandimitra Haryono Nindria Untarini Noor Firika Nourissa Dinda Syachadi Vinka Noerviana Wahyu Raharjo Wiwit Devi Kurnia Yessy Artanti