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p-Index From 2021 - 2026
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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Atma Inovasia
Rully Arlan Tjahyadi
Universitas Kristen Maranatha
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pengaruh Edukasi Pelanggan pada Loyalitas Pelanggan melalui Kualitas Jasa Rully Arlan Tjahyadi; Chandra Kuswoyo; Cen Lu; William Irianto
Jurnal Ilmu Manajemen Vol 9 No 1 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.737 KB) | DOI: 10.26740/jim.v9n1.p346-354

Abstract

When customers actively participate in value creation, companies develop capabilities to understand customer needs. It shows that companies and customers play an active role in creating value. Some experts suggest that the inculcation of value is essential in the co-creation process between companies and customers and that customers change from passive listeners to active players. So the value creation process must focus on developing processes to support customer learning. Customers must learn relevant skills and behaviours in the purchase, production, and use of goods or services to participate and contribute to creating value effectively. Educating customers and ensuring customer knowledge of a service is the primary determinant of service quality and customer loyalty. This study uses Path Analysis to examines customer education's effect on customer loyalty through service quality. The result shows that customer education affects customer loyalty directly or indirectly through service quality. This study's findings indicate that customer education is an essential concept in achieving competitive advantage. Customer education is understood as active customer participation to improve excellent service
Lokakarya Berani Bicara dan Pandai Mendengar: Efektivitas Experiential Learning dalam Meningkatkan Kemampuan Komunikasi Siswa SD Jahja Widjaja; Fanny Kristine; Imelda Junita; Kezia Kurniawati Nursalin; Meily Margaretha; Rully Arlan Tjahyadi; Susanti Ridawaty Saragih; Sherlywati
Jurnal Atma Inovasia Vol. 6 No. 4 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i4.14446

Abstract

This article presents a report on a community service program in the form of a Public Speaking workshop “Dare to Speak and Good at Listening” for students in grades 1, 2, and 3 of Bandung Baptist Elementary School. This program was designed in response to the results of a Focus Group Discussion with parents and teachers that identified gaps in children’s communication skills, particularly speaking courage and listening skills. The method used was an experiential learning approach through a one-day interactive workshop on October 10, 2025, involving 47 students. Effectiveness was measured by pre-test and post-test observation sheets on 5 selected students and verbatim documentation of all activities that included eight stages, from ice breaking to reflection. The analysis results showed an increase in observation scores from 82 to 94 (+12 points). The most significant improvements were recorded in the aspects of public speaking courage and active listening skills, while technical aspects such as eye contact and voice clarity still require ongoing practice. Qualitative data confirmed the transformation of student behavior through more active participation and the application of communication ethics. This program has proven effective as an early intervention that bridges children’s communication gaps. Recommendations include the integration of experiential learning into the curriculum of subsequent workshops, as well as active parental involvement for sustainability.
Co-Authors Cen Lu Chandra Kuswoyo Fanny Kristine Imelda Junita Jahja Widjaja Kezia Kurniawati Meily Margaretha Sherlywati Sherlywati Susanti Ridawaty Saragih William Irianto