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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Mahasiswa Ekonomi Manajemen IJBE (Integrated Journal of Business and Economics) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi AGROSCIENCE Jurnal Proaksi Jurnal Riset Terapan Akuntansi Jurnal Rekayasa Industri (JRI) AKTUAL JBMR: Journal of Business and Management Review Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) As-Sidanah : Jurnal Pengabdian Masyarakat Accounting and Finance Studies Social Science Studies Agrita Jurnal Penelitian dan Pengabdian Masyarakat Miftah Multidisciplinary Indonesian Center Journal Indonesia Economic Journal Journal of Literature Review JBIMA: Jurnal Pengabdian kepada Masyarakat Rashid Journal of Public Administration and Local Governance (JPALG)
Niken Permata Sari
Kewirausahaan, Fakultas Ekonomi, Universitas Widya Mataram, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Entrepreneurial mindset: a systematic literature review and empirical study of MSMEs in the special region of Yogyakarta Utami Tunjung Sari; Bhenu Artha; Bahri; Niken Permata Sari; Asha Mussa Mallya; Cynta Alya Dinka
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.7, No.1 (2026): June 2026
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v7i1.2324

Abstract

The intersection of entrepreneurial mindset, artificial intelligence (AI), and business performance represents a dynamic research area, yet systematic syntheses of these relationships remain limited. This research aims to synthesize empirical evidence examining the connections between mindset development and AI adoption, while empirically evaluating their impact on MSME performance in Yogyakarta. Adopting PRISMA guidelines, a systematic literature review (SLR) analyzed 15 peer-reviewed articles published between 2019 and 2024. This was complemented by an empirical study of 51 MSME owners utilizing multiple linear regression analysis. SLR results indicate that AI integration catalyzes mindset development through cognitive enhancement and experiential learning. Empirical findings confirm that both entrepreneurial mindset and AI use are statistically significant predictors of business performance, collectively explaining 12.6% of the variance. Notably, entrepreneurial mindset exerts a stronger influence than AI adoption. These results imply that digital transformation is most beneficial when grounded in an entrepreneurial approach. Recommendations include integrating generative AI into curricula and fostering strategic AI literacy among practitioners to enhance business sustainability.
A Critical Review of The Impact of Fintech Credit on Green Innovation: International Evidence Bhenu Artha; Utami Tunjung Sari; Antonius Satria Hadi; Bahri Bahri; Niken Permata Sari; Cahya Purnama Asri; Ascasaputra Aditya
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/8x82ha10

Abstract

This study aims to critically evaluate the theoretical framework, methodological robustness, and empirical claims of Tran et al. (2026) regarding the impact of Fintech credit on green innovation. Employing a systematic critical review methodology, this research analyzes the original study's data sources, variable operationalization, and econometric modeling to assess both validity and reliability. The analysis reveals that while the original study successfully differentiates peer-to-peer (P2P) from balance sheet lending and identifies key moderating variables (capital supply and financial development), its main findings are compromised by three specific limitations. First, the observational cross-country design establishes correlation but fails to prove definitive causality. Second, relying exclusively on patent counts creates measurement ambiguity regarding true green innovation. Third, hand-collected Fintech credit components introduce potential coding inaccuracies. Furthermore, theoretical gaps concerning reverse causality and mechanism ambiguity remain unresolved
A Systematic Literature Review of Digital Finance and Global Marketing Bhenu Artha; Jumadi Jumadi; Utami Tunjung Sari; Ascasaputra Aditya; Bahri Bahri; Niken Permata Sari; Antonius Satria Hadi; Cahya Purnama Asri
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ecgxy236

Abstract

Digital finance and global marketing have emerged as transformative forces reshaping the contemporary economic landscape. This study presents a systematic literature review examining the intersection of these domains, analyzing 287 peer-reviewed articles published between 2019 and 2024 from reputable international databases. Following rigorous methodological protocols, the research synthesizes current trends, identifies key research gaps, and provides actionable insights for stakeholders. The results reveal a significant growth trajectory in scholarly attention, with publications increasing from 12 in 2019 to 45 in 2024. Key research focus areas include digital marketing strategies, digital payment systems, and consumer behavior. Findings indicate that successful organizations integrate multiple technologies—specifically Artificial Intelligence (AI), blockchain, and mobile payments—into comprehensive strategies rather than isolated adoptions. Consumer trust is identified as a critical mediator influencing adoption, while regulatory fragmentation and the digital divide remain substantial barriers to global implementation. The review concludes that sustainable competitive advantage derives from integrated and customer-centric innovation.
From Waste to Fashion – A Fashion Upcycling Contest: A Critical Review Kasma Manggala; Bhenu Artha; Utami Tunjung Sari; Niken Permata Sari; Antonius Satria Hadi; Bahri Bahri; Cahya Purnama Asri
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 1 (2026): April 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/rr9mmt05

Abstract

The paper presents a case study of the TAP (Portuguese Airline Company) Upcycling Project, which challenged two young fashion designers to create garments from waste textiles sourced from decommissioned aircraft. The work is positioned within the broader context of circular economy and sustainability in the fashion industry, demonstrating how creative design processes can transform industrial waste into valuable fashion products. This critical review also emphasizes emerging research directions and strategies where advanced characterization and design approaches may help unlock the full potential of fashion upcycling.
Dinamika Green Marketing dan Adopsi Keuangan Digital pada Sektor Bisnis: Suatu Tinjauan Literatur Ascasaputra Aditya; Utami Tunjung Sari; Bhenu Artha; Bahri Bahri; Niken Permata Sari; Antonius Satria Hadi; Cahya Purnama Asri
Rashid : Journal of Economic Vol. 2 No. 1 (2026): Rashid : Journal of Economic
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/q6e6s422

Abstract

The primary objective of this study is to identify the strategic role of FinTech in facilitating green marketing implementation, analyze its impact on market share expansion, with a specific focus on the Micro, Small, and Medium Enterprises (MSMEs) sector, and critically evaluate the environmental challenges stemming from digital technology adoption. The methodology employed is a systematic literature review, utilizing data extraction from four reputable academic databases: Scopus, Web of Science, Google Scholar, and IEEE Xplore. Based on inclusion criteria restricted to English-language peer-reviewed articles, the final selection process yielded 82 relevant studies for analysis. The findings indicate that the integration of digital payment platforms and artificial intelligence (AI) significantly enhances market reach, operational efficiency, and the personalization of marketing campaigns. Furthermore, FinTech has been shown to facilitate the provision of green investment infrastructure, carbon footprint tracking, and incentives for eco-friendly transactions.
Co-Authors Antonius Satria Hadi Ardhi Khairi Ascasaputra Aditya Asha Mussa Mallya Bahri Bahri Bahri Bahri Bahri Bahri Bahri Bhenu Artha Bhenu Artha Bhenu Artha Bhenu Artha Bhenu Artha Bhenu Artha Bhenu SE Artha Cahya Purnama Asri Cahya Purnama Asri Cynta Alya Dinka Fikri Alamsyah Hadiwibowo, Imam Hananta Surya Wijaya Jufri, Ali Jumadi Jumadi Kasma Manggala Khofifa Az Zahra Rochmah Insani Syamsul Arifin Syarif Nur Hidayat Tirsa Trisandi Matipa Ulfa Rani Manurung Utami Tunjung Sari Utami Tunjung Sari Utami Tunjung Sari Utami Tunjung Sari Utami Tunjung Sari Yamsasni Tasya Nurteta