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Dewi Martha
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Optimalisasi Manajemen Dalam Peningkatan Pendapatan dan Kepuasan Pelanggan Di Cafe Candu Kopi Pekanbaru Andariyani, Ira Meike; Wahab, Wirdayani; Safrizal, Safrizal; Gusnafitri, Gusnafitri; Martha, Dewi
Jurnal IPMAS Vol. 4 No. 2 (2024): Agustus 2024
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/ipmas.4.2.2024.473

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan bertujuan  untuk memaksimalkan atau optimalisasi manajemen dalam rangka meningkatkan penghasilan pelaku  usaha serta memberikan kepuasan kepada pelanggan. Apabila dilihat saat ini banyaknya pelaku usaha khususnya yang bergerak di Usaha Mikro Kecil  dan Menengah (UMKM) masih kurang pengetahuan dalam optimalisi manajemen. Pengabdian ini dilaksanakan di Cafe Candu Kopi yang berlokasi di Jl Bangau Sakti Kel. Simpang Baru Kec. Tampan Kota Pekanbaru Riau. Method yang digunakan dalam pengabdian ini adalah wawancara dan dokumentasi, dengan kegiatan yang diawali dengan persiapan, pelaksanaan  dan evaluasi. Dalam kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan methode wawancara dan dokumentasi  yang mencakup ceramah, diskusi, sharing dan pendampingan kepada owner. Kegiatan pengabdian kepada masyarakat ini menghasilkan pembuktian bahwa memaksimalkan atau optimalisasi manajemen sangat diperlukan untuk meningkatkan pendapatan dan kepuasan pelanggan sehingga usaha ini dapat terus berkembang dan sukses.
Edukasi Pembayaran dan Pencatatan Keuangan Digital bagi Usaha Pop Ice Pekanbaru Andariyani, Ira Meike; Wahab, Wirdayani; Martha, Dewi; Gusnafitri, Gusnafitri
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1350

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the national economy, but still face challenges in financial management, especially in micro businesses such as Pop Ice sellers in school environments. Unstructured manual recording often makes it difficult for business actors to monitor cash flow. This Community Service (PKM) activity aims to increase payment literacy and digital financial recording for Pop Ice business actors in Pekanbaru. Through a participatory approach, activities begin with needs analysis, training through workshops, demonstrations and direct mentoring. Partners are trained to use financial applications that are easy to operate to record daily transactions and manage digital payments such as QRIS. The results of the activity show an increase in partners' ability to record transactions accurately, prepare simple reports, and understand the financial condition of their business, thereby supporting business sustainability and competitiveness.
Pembinaan UMKM melalui Pelatihan MSDM pada Usaha Minuman Pop Ice di Pekanbaru Martha, Dewi; Wahab, Wirdayani; Andariyani, Ira Meike; Putri, Delfi Oktafiani
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1468

Abstract

Micro, Small, and Medium Enterprises (SMEs) engaged in Pop Ice beverages in Pekanbaru, despite their high market potential, face significant challenges in internal management, particularly unstructured Human Resource Management (HRM). This Community Service (PkM) aims to address these HRM weaknesses, characterized by inconsistent service quality and high employee turnover, through managerial coaching. The methodology utilized is a combination of Public Education (Counseling), Practical Skills Training, and In-Situ Mentoring. The PkM results show significant achievements according to the established objectives: (1) An increase in HRM concept comprehension (measured by Post-tests), indicating partner awareness that operational issues stem from HR weaknesses. (2) Practical skills acquisition was realized through the development of Simple SOPs for product blending and service, along with training in performance feedback. (3) The realization of professionalism was confirmed by Observations and Interviews after mentoring, showing SOP implementation, increased work efficiency, and reduced customer complaints. In conclusion, structured and application-based HRM intervention is crucial for strengthening the internal foundation of SMEs, ensuring consistent service quality, and enhancing professionalism. This outcome is essential for business sustainability and retaining customer loyalty.
Co-Authors amalia husna, amalia Andariyani, Ira Meike Farida Mayar Fera Meliyanti Gusnafitri, Gusnafitri Harlina Ramelan Imam Muthie Indah Intani Marzam Marzam Mastuinda, Mastuinda Putri, Delfi Oktafiani Rizkinisa Afsyah Rodiatun Mukarama Safrizal Safrizal Saragih, Kholijah Suharmasto, Suharmasto Susi Aritonang Syeilendra Syeilendra Ulni, Elvira Khori WIRDAYANI WAHAB, WIRDAYANI Wulan Rahmadia Novera Yurike Milenia