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All Journal Economic Journal of Emerging Markets Jurnal Ekonomi & Kebijakan Publik Jurnal Organisasi Dan Manajemen Buletin Ilmiah Litbang Perdagangan Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Jurnal Ekonomi Manajemen Sistem Informasi Enrichment : Journal of Management Jurnal Politica Dinamika Masalah Politik Dalam Negeri dan Hubungan Internasional Media Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Jurnal Ilmiah Multidisiplin Indonesia
Ari Mulianta Ginting, Ari Mulianta
Sekretariat Jenderal DPR - RI
Aerospace Engineering Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Health Professions Neuroscience Physics Social Sciences Other

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PENGARUH CUSTOMER EXPERIENCE, ONLINE SALES PROMOTION, CUSTOMER SATISFACTION, BRAND IMAGE DAN PRICE TERHADAP CUSTOMER LOYALTY PADA BRAND KATEGORI KECANTIKAN PLATFORM TIKTOK Sonnia Prayoga; Ari Mulianta Ginting
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3852

Abstract

Data yang dilaporkan TikTok berdasarkan riset internal menunjukkan bahwa, ada 45% pengguna yang mengaku tertarik berbelanja produk kosmetik setelah menonton konten yang berisikan menjual produk kecantikan. Selain itu hasil survey yang dilakukan pada tahun 2021 menunjukkan kategori beauty menduduki peringkat paling pertama pada kategori online shop yang paling diminati. Penelitian ini bertujuan untuk mengetahui pengaruh customer experience, online sales promotion, brand image dan price terhadap customer loyalty pada brand kategori kecantikan di platform TikTok. Jenis penelitian deskriktif kuantitatif. Teknik pengumpulan data kuesioner, observasi dan dokumentasi. Sampel berjumlah 210 pengguna TikTok dan menggunakan produk kecantikan. Analisis data menggunakan regresi berganda. Hasil penelitian menunjukkan Customer Experience, Sales Promotion, brand image dan price masing-masing berpengaruh terhadap Customer Loyalty pada Brand Kategori Kecantikan di Platform TikTok. Sedangkan Customer Satisfaction tidak berpengaruh terhadap Customer Loyalty pada Brand Kategori Kecantikan di Platform.
The influence of brand image, service quality, service convenience, and product innovation on repurchase intention at Ace Hardware in Jabodetabek Tafarel, Aldo; Ginting, Ari Mulianta
Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i6.2172

Abstract

This study aims to explore the factors influencing repurchase intention among Ace Hardware customers in Jabodetabek by integrating service quality, service convenience, brand image, and product innovation as independent variables, with customer satisfaction as a mediating variable. The research employs a quantitative method with a survey approach involving 235 respondents selected through purposive sampling. Data were collected using a questionnaire with a 5-point Likert scale and analyzed using PLS-SEM method. The results of the study indicate that the independent variables, service quality also service convenience, have a significant effect on customer satisfaction, which subsequently acts as a mediator in the relationship with repurchase intention. Additionally, brand image, and product innovation, also directly influence repurchase intention. By enhancing all independent variable either through customer satisfaction or directly, repurchase intention can be significantly increased. Therefore, this study provides practical insights for Ace Hardware to develop marketing and operational strategies focused on boosting repurchase intention in Ace Hardware stores in Jabodetabek
Examining the relationship between green marketing and green purchasing intentions: UNIQLO customers in Jabodetabek Kevin, Kevin; Ginting, Ari Mulianta
Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i6.2174

Abstract

This research examines the impact of green marketing on green purchasing intentions among UNIQLO customers in Jabodetabek. With growing environmental awareness, fashion companies like UNIQLO are adopting eco-friendly marketing to attract conscious consumers. Key factors explored include environmental sensitivity, attitudes toward green products, and green product quality, which influence purchase intentions. Data will be collected from UNIQLO customers in Jabodetabek and analyzed to identify the relationships between these variables. The research aims to provide actionable insights for UNIQLO to develop sustainable marketing strategies and understand how consumers' perceptions of eco-friendly products are shaped. Additionally, the study offers practical recommendations for companies aiming to enhance the adoption of green products
Analysis of the effect of airline brand image, airline trust, service quality and price fairness on airline loyalty with passenger satisfaction as a mediation in PT Citilink Indonesia Purba, Revail Edianto; Ginting, Ari Mulianta
Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i6.2189

Abstract

Transportation plays an important role in economic growth, especially in urban areas. With the vastness of Indonesia and the many islands and existing developments, air transportation has become one of the main transportations, creating competitive competition for airlines which then triggers efforts to maintain passenger loyalty. This study aims to examine the effect of airline brand image, airline trust, service quality, price fairness and passanger satisfaction on airline loyalty of the Citilink Indoesia. This study was conducted quantitatively on 238 respondents domiciled in Jabodetabek, Indonesia. The results of this study indicate that trust, service quality and satisfaction have a significant effect on airline loyalty while brand image does not have a significant effect on airline loyalty, in addition brand image, trust and service quality also have a significant effect on satisfaction of Citlink passengers in Jabodetabek
Digital Marketing Strategies to Increase Customer Purchase Decisions in the Frozen Food Industry: A Case Study of the Sunny Gold Brand Olivia Henson; Ari Mulianta Ginting
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.5332

Abstract

The digital transformation in the modern business landscape has compelled companies to optimize their marketing strategies in order to influence customer purchase decisions more effectively. However, increased investments in digital marketing have not always been accompanied by proportional sales growth, as exemplified by SunnyGold. This inefficiency highlights the urgent need to identify digital marketing strategies that can effectively drive consumer purchasing behavior but also maximize marketing expenditure. This study aims to examine the influence of digital marketing strategies including Advertising, Social Media Marketing, and Search Engine Marketing (SEM) on Customer Purchase Decisions, with Brand Image serving as a mediating variable, in the context of Indonesia’s frozen food industry, using SunnyGold as a case study. Employing a quantitative research approach, the study gathered data from 343 respondents who are consumers of SunnyGold nugget products. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.2 software. The findings reveal that Advertising, Social Media Marketing, and SEM have a positive and significant impact on Customer Purchase Decisions. Moreover, Brand Image is proven to mediate the effects of Advertising and Social Media Marketing on Customer Purchase Decisions. These results underscore the importance of integrating various digital marketing elements to design effective strategies that enhance customer purchase behavior. The study contributes to digital marketing literature and provides practical recommendations for frozen food industry practitioners in crafting more targeted and efficient marketing strategies in the digital era.
Optimizing the Role of Economic Growth, Regional Original Income, and Revenue Sharing Funds in Increasing the Human Development Index in Indonesia Rahadi Nugroho; Vissia Dewi Haptari; Ari Mulianta Ginting; Adhi Prasetyo Satryo Wibowo
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 05 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), June 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There is still a gap between regions at the HDI level in Indonesia. Economic Growth, Regional Original Income, and Revenue Sharing Funds influence HDI. This study aims to analyse the increase in HDI associated with economic growth, regional original income, and profit-sharing funds. This study is quantitative research with secondary data from all provinces in Indonesia from 2017 to 2022. The dependent variable in this study is the Human Development Index. The independent variables in this study are the economic growth rate, regional original income and revenue sharing funds. Data on the Human Development Index and economic growth were obtained from the Central Statistics Agency. Meanwhile, the Directorate General of Financial Balance, Ministry of Finance, obtained the data on Regional Original Revenue and profit-sharing funds. The results of negative coefficients on economic growth variables and positive coefficients on Regional Original Income and Revenue Sharing Funds indicate that government intervention has a positive and significant effect on the Human Development Index in Indonesia.
Analysis of the Increase in the Imposition of 11% Value Added Tax Rates on the Price of Packaging Cooking Oil and General Inflation and Food Price Inflation Vissia Dewi Haptari; Sri Murwani; Nur Indah Lestari; Ari Mulianta Ginting; Dahiri, Dahiri
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 05 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), June 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is significant as the tax policy, namely an 11% increase in VAT rates, may impact the economy by elevating cooking oil prices and contributing to overall inflation and food inflation. This study aims to examine the rise in the application of an 11% VAT on bottled cooking oil and other food products. The research model employs a quantitative research methodology. The research employs secondary data sourced from the National Socio-Economic Survey (Susenas) conducted by the Central Statistics Agency (BPS), badanpangan.go.id, and Bank Indonesia. The data spans from March 2021 to July 2024 and encompasses a panel of 34 provinces. The implementation of an 11% VAT rate substantially elevates the price of cooking oil. The average price of cooking oil prior to the 11% VAT was IDR 15,950 per liter, however the price subsequent to the 11% VAT rose by 15.05%, resulting in an average of IDR 18,350 per liter. Simultaneously, oil prices exert a favorable and strong influence on the escalation of general price inflation and food price inflation, quantified at 0.0002.
Analysis of the Influence of Price Fairness, Service Quality, and Food Quality on Customer Satisfaction with Restaurant Image as a Mediating Variable at Martinique Sky Lounge Restaurant Hannie Andanny; Ari Mulianta Ginting
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5538

Abstract

The food and beverage (F&B) industry in Indonesia, including the Yogyakarta region, continues to demonstrate a positive growth trajectory, particularly following the pandemic period. Martinique Sky Lounge stands as one of the prominent enterprises within this sector. Despite experiencing annual revenue growth, the establishment still encounters difficulties in reaching its Customer Satisfaction Index (CSI) objectives. This research aims to investigate the influence of price fairness, service quality, and food quality on customer satisfaction, with the restaurant’s image serving as a mediating variable at Martinique Sky Lounge. Employing a quantitative approach, data were gathered through a survey involving 418 restaurant patrons. The data analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS software. The findings indicate that price fairness, service quality, and food quality significantly and positively affect customer satisfaction. Moreover, the restaurant’s image has been demonstrated to play a significant mediating role in the relationship between service quality and food quality with customer satisfaction. These results contribute to the body of knowledge in service marketing and offer strategic insights for practitioners in the F&B industry to improve customer experience and enhance competitiveness in a highly competitive market environment.
Factors Influencing and Their Impact On Brand Evangelism Widodo, Monica; Ginting, Ari Mulianta
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1837

Abstract

This research aims to examine and understand whether interaction quality, physical environment quality, result quality, brand image, brand symbolism, and customer satisfaction influence and impact brand evangelism at Starbucks Jabodetabek. The study falls under the category of quantitative descriptive research. Data were collected from the target population consisting of individuals with Starbucks Cards, making purchases at Starbucks twice a week, have ever recommended Starbucks to friends or family, and residing in the Jabodetabek area. Data collection involved the distribution of questionnaires, with a total of 201 respondents participating in the study. Subsequently, the data were processed and analyzed using the Partial Least Square Structural Equation Modeling (PLS SEM) approach from Smartpls 3.0. Multiple regression analysis was employed in the data analysis. The research findings indicate that interaction quality, physical environment quality, result quality, brand image, brand symbolism, and customer satisfaction positively influence brand evangelism at Starbucks Jabodetabek. Therefore, it is recommended that Starbucks enhance customer satisfaction performance to increase brand evangelism in the Jabodetabek region.
Co-Authors . Rasbin Adhi Prasetyo Satryo Wibowo Dahiri, Dahiri Eleonora Sofilda Ferdinand David Aritonang Galuh Prila Dewi Hannie Andanny Kevin kevin Monica Widodo, Monica Muhammad Zilal Hamzah Muhammad Zilal Hamzah Nur Indah Lestari Olivia Henson Purba, Revail Edianto Rahadi Nugroho Rasbin Rasbin Renny Risqiani Sonnia Prayoga Sri Murwani Stefanus Johan Tafarel, Aldo Vissia Dewi Haptari Vissia Dewi Haptari