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All Journal Economic Journal of Emerging Markets Jurnal Ekonomi & Kebijakan Publik Jurnal Organisasi Dan Manajemen Buletin Ilmiah Litbang Perdagangan Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Jurnal Ekonomi Manajemen Sistem Informasi Enrichment : Journal of Management Jurnal Politica Dinamika Masalah Politik Dalam Negeri dan Hubungan Internasional Media Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Jurnal Ilmiah Multidisiplin Indonesia
Ari Mulianta Ginting, Ari Mulianta
Sekretariat Jenderal DPR - RI
Aerospace Engineering Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Health Professions Neuroscience Physics Social Sciences Other

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DETERMINASI KONSUMSI LISTRIK DI INDONESIA Johan, Stefanus; Ari Mulianta Ginting
Media Ekonomi Vol. 30 No. 1 (2022): April
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/me.v30i1.10662

Abstract

Indonesia’s actual electricity consumption is lower than was projected, at the same time there are new power plants under construction and some are ready to be commissioned and enter to the grid this year, oversupply of electricity is occurred and will create another burden to PT PLN (Persero). This study aims to examine the determinant factors of electricity consumption in Indonesia with emphasis on Gross Regional Domestic Product (GRDP), population, inflation, electricity tariff, number of customer and electrification ratio. The study uses panel data from the Electricity Supply Business Plan of PLN, the time series annual data is available for the period of 2011 to 2020 and the cross-section data represents regional of PLN such as Sumatera, Jawa-Madura-Bali, Kalimantan, Sulawesi and Maluku-Papua-Nusa Tenggara. Ordinary Least Square (OLS) method is used to estimate the significant of each independent and to select the most appropriate model, Chow test and Hausman test were conducted. The study chooses the most suitable econometric model which is Fixed Effect Model (FEM). The estimation from OLS suggests that GDRP, Population, Population, Number of customer and Electrification ratio are significant and positively impacted to electricity consumption while electricity tariff and inflation are also significant but negatively impacted to electricity consumption.
Digital Marketing Strategies to Increase Customer Purchase Decisions in the Frozen Food Industry: A Case Study of the Sunny Gold Brand Olivia Henson; Ari Mulianta Ginting
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.5332

Abstract

The digital transformation in the modern business landscape has compelled companies to optimize their marketing strategies in order to influence customer purchase decisions more effectively. However, increased investments in digital marketing have not always been accompanied by proportional sales growth, as exemplified by SunnyGold. This inefficiency highlights the urgent need to identify digital marketing strategies that can effectively drive consumer purchasing behavior but also maximize marketing expenditure. This study aims to examine the influence of digital marketing strategies including Advertising, Social Media Marketing, and Search Engine Marketing (SEM) on Customer Purchase Decisions, with Brand Image serving as a mediating variable, in the context of Indonesia’s frozen food industry, using SunnyGold as a case study. Employing a quantitative research approach, the study gathered data from 343 respondents who are consumers of SunnyGold nugget products. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.2 software. The findings reveal that Advertising, Social Media Marketing, and SEM have a positive and significant impact on Customer Purchase Decisions. Moreover, Brand Image is proven to mediate the effects of Advertising and Social Media Marketing on Customer Purchase Decisions. These results underscore the importance of integrating various digital marketing elements to design effective strategies that enhance customer purchase behavior. The study contributes to digital marketing literature and provides practical recommendations for frozen food industry practitioners in crafting more targeted and efficient marketing strategies in the digital era.
Analysis of the Influence of Price Fairness, Service Quality, and Food Quality on Customer Satisfaction with Restaurant Image as a Mediating Variable at Martinique Sky Lounge Restaurant Hannie Andanny; Ari Mulianta Ginting
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5538

Abstract

The food and beverage (F&B) industry in Indonesia, including the Yogyakarta region, continues to demonstrate a positive growth trajectory, particularly following the pandemic period. Martinique Sky Lounge stands as one of the prominent enterprises within this sector. Despite experiencing annual revenue growth, the establishment still encounters difficulties in reaching its Customer Satisfaction Index (CSI) objectives. This research aims to investigate the influence of price fairness, service quality, and food quality on customer satisfaction, with the restaurant’s image serving as a mediating variable at Martinique Sky Lounge. Employing a quantitative approach, data were gathered through a survey involving 418 restaurant patrons. The data analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS software. The findings indicate that price fairness, service quality, and food quality significantly and positively affect customer satisfaction. Moreover, the restaurant’s image has been demonstrated to play a significant mediating role in the relationship between service quality and food quality with customer satisfaction. These results contribute to the body of knowledge in service marketing and offer strategic insights for practitioners in the F&B industry to improve customer experience and enhance competitiveness in a highly competitive market environment.
Co-Authors . Rasbin Adhi Prasetyo Satryo Wibowo Dahiri, Dahiri Eleonora Sofilda Ferdinand David Aritonang Galuh Prila Dewi Hannie Andanny Johan, Stefanus Kevin kevin Monica Widodo, Monica Muhammad Zilal Hamzah Nur Indah Lestari Olivia Henson Paseru, Olivia Ribkah datu Prayoga, Sonnia Purba, Revail Edianto Rahadi Nugroho Rasbin Rasbin Renny Risqiani Sri Murwani Stefanus Johan Tafarel, Aldo Vissia Dewi Haptari Vissia Dewi Haptari