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All Journal DIKSI Buletin Al-Turas Language Circle : Journal of Language and Literature ELTIN Journal: Journal of English Language Teaching in Indonesia Mozaik Humaniora VIVID Journal of Language and Literature English Teaching Journal : A Journal of English Literature, Language, and Education Journal of English and Education IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature EDULITE: Journal of English Education, Literature and Culture ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture English and Literature Journal Wanastra : Jurnal Bahasa dan Sastra CaLLs : Journal of Culture, Arts, Literature, and Linguistics IJoLE: International Journal of Language Education E-Structural LEKSIKA Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Martabe : Jurnal Pengabdian Kepada Masyarakat English Language and Literature International Conference (ELLiC) Proceedings GERVASI: Jurnal Pengabdian kepada Masyarakat Acuity : Journal of English Language Pedagogy, Literature and Culture NOTION: Journal of Linguistics, Literature, and Culture Bubungan Tinggi: Jurnal Pengabdian Masyarakat J-Lalite: Journal of English Studies Religio Education (RE) Warta LPM Leksema: Jurnal Bahasa dan Sastra Metathesis: Journal of English Language, Literature, and Teaching ASHLITION JOURNAL: Ash-Shahabah English Literature, Linguistics & Education Jurnal Vokasia
Mia Fitria Agustina
Universitas Jenderal Soedirman
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya

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Critical discourse analysis on Mandalika and Likupang social media Sari, Eka Dyah Puspita; Agustina, Mia Fitria; Adiarti, Dian; Hamzah, Rodey Hamza bin
Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Vol 8 No 4 (2025)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/diglosia.v8i4.1259

Abstract

The implications of the pandemic have drastically decreased tourism occupancy in Indonesia, prompting the president to develop super priority destinations, such as Mandalika and Likupang, to restore tourism occupancy. Focusing on Mandalika and Likupang, located in special economic zones, this research aims to critically analyze the social media narratives to uncover the power relations and socio-political constructs embedded in the social media accounts of both destinations. We applied descriptive qualitative research, elaborating the textual elements, discursive, and sociocultural practices of promotional media. The result of the textual elements analysis shows that social media posts mostly use simple sentences, and a deeper lexical analysis reveals that various types of pronouns, adjectives, and collocations are embedded in the posts. Social media leverages persuasive descriptive discourse with friendly, descriptive, and emotional words, improving reader accessibility. Political and cultural narratives also play a significant role in shaping the tourism discourse. Branded as the “New Bali,” Mandalika and Likupang can displace and exclude local culture through social media posts, showing the power of social media in creating tourism discourse. Conclusively, critical discourse analysis helps in understanding the relation between the discourse and the social aspect by analyzing language within a social context.
Co-Authors Afidah, Ari Amanda, Naura Fitri Arumdhani, Savira Asyida’, Miqda Al Auza’i Ashfahany Dian Adiarti Dian Adiarti Dian Adiarti, Dian Dian Ari Safitri Difayana, Alifia Gian Eka Ugi Sutikno, Eka Ugi elsa lubianti Februasnyah, Rizki Hamzah, Rodey Hamza Bin Hanifah, Asmaa Hasiana, Evelyn Theodora Krisna Novendra Haris Labiba, Darisa Taqiya Mutyas, Sekar Hayuning Najib Noorashid, Najib Nariswari Hartati Normala Putri Adzkiya Prameswary, Putri Bintang Ramadhan, Muhammad Royhan Ririn Kurnia Trisnawati Ririn Trisnawati Rizki Februansyah sani, Nabila Muthia Saptiadi , Nur Alifia Putri Saptiadi, Nur Alifia Putri Sari, Eka Dyah Puspita Silalahi, Theresia Anggi Angelia Syarifa, Alika Rahma Utami, Shofi Mahmudah Budi Yunita, Tiara Rachma Yusi Maryuningsih