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Journal : Mozaik Humaniora

Making Meaning of Inanimate Objects as Characters in The Blue Umbrella (2013) Saptiadi , Nur Alifia Putri; Agustina, Mia Fitria; Trisnawati, Ririn Kurnia
MOZAIK HUMANIORA Vol. 23 No. 1 (2023): MOZAIK HUMANIORA VOL. 23 NO. 1
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mozaik.v23i1.40313

Abstract

This study aims to reveal deeper and different meaning of an inanimate object, specifically umbrella, from naked eye's perspective in The Blue Umbrella Film. The Blue Umbrella Film, an animated short film directed by Saschka Unsled, employs inanimate objects as the characters as seen through the distinct human's facial expression painted on the black, blue, and red umbrellas To pursue the aim of this study, qualitative method was conducted together with Saussure's semiotic theory. The results showed that the black umbrellas signified as the majorities, while the blue and red umbrellas signified as the minorities. The black umbrellas also signified as a group of office workers as well as members of Sexual and Gender Majority. On the other hand, the blue and the red umbrellas signified as the members of Sexual and Gender Minority.  In short, the movie highlights an encouraging message that it  is  okay  to  be different from the majority's choice.
Women in Mass Media in Under the Silver Lake (2018): A Saussure’s Semiotics Study Amanda, Naura Fitri; Agustina, Mia Fitria; Trisnawati, Ririn Kurnia
MOZAIK HUMANIORA Vol. 24 No. 1 (2024): MOZAIK HUMANIORA VOL. 24 NO. 1
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mozaik.v24i1.50339

Abstract

This study examines the portrayal of women in the mass media in a movie Under the Silver Lake (2018). This study used a qualitative method and Saussure’s semiotic theory to analyze women in the mass media in the movie, particularly on the connection between the portrayal of women and its meaning based on social conception. There are two types of mass media in the movie that are analyzed: print ads and magazines. The first focuses on the 1969 Tipalet print ads, and the second is from the 1970 Playboy magazine. The findings indicate that women in mass media are not merely portrayed as models or figures to promote a product. Instead mass media is inclined to use their portrayal as a medium to promote the ideas of women objectification. The portrayal of women in those mass media; thus, they often appear objectified, exploited, and undervalued. They are depicted in their most sexual appearance, which does not account for them as equal human beings. Such portrayals of women in conventional mass media provide the most harmful and unequal representation of women.