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All Journal Ekonomi Bisnis Journal Multicultural of Islamic Education Journal of Enterprise and Development (JED) IJECS: Indonesian Journal of Empowerment and Community Services International Journal of Multidisciplinary Approach Research and Science Journal of Business Management and Economic Development Iltizamat : Journal Of Economic Sharia Law and Business Studies
Muhammad Masyhuri
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Business Management and Economic Development

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Nudge Concept and its Controversy - The Behavioural Economics Applications Masyhuri, Muhammad
Journal of Business Management and Economic Development Том 1 № 03 (2023): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v1i03.183

Abstract

Over the decades, the nudge idea of behavioural economics (BE), disseminated by Thaler & Sunstein (2008) in their well-known book, has generated controversial views among many academics and scientists around the world. As an application area of behavioural economics (BE), nudge theory and the nudge concept has found many supporters, but at the same time has generated controversial views among many academics and scholars around the world, especially with regard to its broad definition, decision-making architectures, and libertarian paternalism concepts. Interestingly, this concept has attracted a lot of attention from key government officials, especially in the UK and the US, to change the behaviour of the population to a significant extent. The aim of this study is to discuss the nudge concept and its application to current situations and also to shed light on the critical views of this concept. It was found that this concept, although it has many critics, is considered a useful tool to change the behaviour of people or customers without using coercive measures to achieve the desired result.
Co-Authors Ahmad Ihwanul Muttaqin ahmad zarkasyi Bambang Subahri Basuki Kurniawan Faradila Aini Faridatus Sholiha Haidar Idris Ihya Ulumudin Isyatil Fitri Jakfar, Muhammad M. Agus Syaifullah Mambaul Usulil Khikmah Maulana Malik Ibrahim Mohamad Mahsun Muhammad Abdul Halim Sidiq Muhammad Hasyim Asyari Nadiyya, Ahsana Nur Yasin Saiful Bakhri Syamsul Arifin Sylvana, Gresika Bunga ZAINUL ARIFIN