Deni Yanuar, M. Ikom
Department Of Communication Studies, University Of Syiah Kuala Jl. Tanoh Abee Darussalam, Banda Aceh, 23111 - Indonesia

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Kekuatan Integrated Communication untuk Membangun Reputasi dalam Menghadapi Krisis Deni Yanuar
Jurnal Komunikasi Global Vol 6, No 1 (2017)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.165 KB)

Abstract

The crisis is a thing that must be considered by an institution or a company because the crisis will have an impact on the decline of reputation. But the crisis can also be an opportunity to recognize the organization in improving the quality of the organization, both in internal and external performance. This article aims to describe how to build a reputation for the strength of Integrated Communication (IC) to face future crises. Reputation should be built as early as possible to become a weapon against future crises. Institutions should be able to integrate all the components within the elements of communication and build good relationships with existing stakeholders. Building strategic relationships with stakeholders can be achieved by making innovations to overcome crisis management in their organizations. One of the efforts is to focus more on Integrated Marketing Communications.  
KOLABORASI INTEGRATED MARKETING COMMUNICATION PT. MAHIRAH MUAMALAH SYARIAH DALAM MENUNJANG USAHA MIKRO KECIL MENENGAH Deni Yanuar; Hana Azmi; Sari Rahmani; Rahmat Saleh; Novi Susilawati
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 9 Nomor 1 April 2023
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v9i1.7284

Abstract

The City of Banda Aceh Government established PT Mahirah Muamalah Syariah as a form of attention to SME actors. The phenomenon studied is about how PT MMS employees promote through IMC to attract SME actors to become customersThis type of research uses a descriptive method with a qualitative approach, which is carried out by presenting descriptive and detailed data about a phenomenon that occurs. The data collection method used consisted of interviews with 3 informants and also documentation aimed at strengthening the data obtained. Sources of data obtained in two ways, namely through primary data and secondary data. From the five components or indicators of IMC implemented by PT MMS, it is clear that the party from PT MMS has implemented this method based on the rhetorical theory of invitation that the researcher uses. It can be seen in how they convey persuasive information to attract SME actors in The City of Banda Aceh as customers of PT MMS. In the program carried out by PT MMS for SME actors in The City of Banda Aceh, it is quite successful, this can be seen in each of the IMC indicators they use. The facts on the ground show that PT MMS is a microfinance institution that really helps SME actors in The City of Banda Aceh through the IMC strategy they use and the responses from informants involved in the research process.
Kebijakan LAPAS dalam Pembinaan dan Pembentukan Konsep Diri Petugas LPKA pada ANDIKPAS LPKA Kelas II Banda Aceh Novi Susilawati; Riska Nur Fatikah; Deni Yanuar; Wais Alqarni
Jurnal Pemerintahan dan Politik Vol. 8 No. 2 (2023)
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jpg.v8i2.2903

Abstract

 LPKA is not really a place to punish children with problems, but a place to educate children to become a better generation. This research will look at the policies of prison officers who take place at Class II LPKA Banda Aceh in fostering and forming self-concept towards Andikpas. The research was conducted at LPKA Class II Banda Aceh which is the only institution for fostering children who are in conflict with the law in Aceh Province. The type of approach used is descriptive qualitative. In-depth interviews were conducted with informants who are officers and andikpas at LPKA Class II Banda Aceh. The results of the study show that the coaching process that occurs has a positive impact on where the children are assisted. Andikpas interprets and assesses himself as a child who is in the process of learning. Coaching officers who are significant others have a greater influence on the formation of mind and self in andikpas so as to foster a positive self-concept in andikpas. Andikpas has a change in self-concept from negative to positive self-concept. They can become more organized and focused in life after conducting training at LPKA Class II Banda Aceh. Andikpas' understanding of the coaching process occurs during the coaching process taking place at LPKA. During his time at the coaching institute, andikpas did not feel like he was in a prison where someone who had punished.
Cancel Culture Sebagai Bentuk Kontrol Sosial di Twitter Deni Yanuar; Nadia Muharman; Mhd Yudha Teguh Pratama Yudha; Rahmawati Rahmawati; Nur Anisah Anisah; Maini Sartika Maini
Jurnal Media dan Komunikasi Vol. 3 No. 2 (2023)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v3i2.44044

Abstract

ABSTRACT The cancel culture movement has become popular since the hashtags #MeToo and #BlackLivesMatter were buzzing on Twitter about justice for victims of sexual harassment and human rights against the black race in the United States. In this study, the researcher took a case study on the refusal of Saiful Jamil to return to appear on television as part of the cancel culture phenomenon that occurred in Indonesia. The cancel culture aimed at Saiful Jamil is a consequence he has to get because of the excessive glorification of himself after being released from prison. This study aims to find a relationship that cancel culture is an effort to control social as a form of social control on social media. The subject of this research is public tweets related to the rejection of Saiful Jamil. In this study, the object of research is the cancel culture that occurred to Saiful Jamil. The conclusion in this study is that the cancel culture carried out by the community against Saiful Jamil is a form of social control that is carried out through education, reprimand, and sanctions as a consequence of the deviations he commits. Keywords : cancel culture, social control, sanction, twitter.
The Public Relations Role Towards the Success of Waste Collecting Point Program in Banda Aceh Zakirah Azman; Deni Yanuar; Munawir Syarif
Calathu: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2021): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v3i1.1894

Abstract

This study attempted to determine the role of Public Relation (PR) of Banda Aceh’s Environmental, Cleanliness, and the Beauty of the City Agency on the “Waste Collecting Point (WCP) program. The theory used was role theory developed by Redfield, Linton, and Herskovits. The method which was being used wasdescriptive qualitative, which the subject of the study was PR division and societies. The finding showed that PR division played a very important role in the success of Waste Collecting Point (WCP) program from the beginning until the outcome being shown on the cleanliness of the districts. Starting from the socialization process, the program showed significant success. Persuasive communication was being used to conduct the program. PR division made initial socialization by informing the societies about the danger of the waste if not managed properly then followed by monthly evaluation on the cleaning leader. Keywords: Public Relation, role theory, waste collecting point, Banda Aceh
PEMANFAATAN CELEBRITY ENDORSEMENT DALAM MENUNJANG PENJUALAN PRODUK MOCHICHA BANDA ACEH Irhamna, Cut Putro; Nurrahmi, Febri; Yanuar, Deni
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v11i1.10954

Abstract

Mochicha Bakery is a shop that offers a variety of Mochi cakes and snacks. To promote its products, the business employs several marketing strategies, including celebrity endorsement. This study aims to examine how celebrity endorsement is utilized to support the sales of Mochicha products. The research applies Invitational Rhetoric Theory and uses a descriptive qualitative approach. Informants were selected through purposive sampling and include the owner of Mochicha Bakery Banda Aceh, the celebrity involved in the endorsement, and three consumers. Data were collected through semi-structured interviews and documentation of endorsement content. The data analysis follows Miles and Huberman’s interactive model, involving data reduction, data display, and conclusion drawing. The findings reveal that the four key endorsement functions (informing, influencing, reminding, and pervasiveness) are present in the celebrity’s promotional content, with "informing" being the most dominant. Additionally, the celebrity meets the characteristics of effective endorsers: visibility, credibility, attractiveness, and power. The study concludes that celebrity endorsement effectively supports Mochicha Bakery’s sales, primarily through a soft-selling approach that subtly attracts consumers via the celebrity’s unique style and personal branding.
Komunikasi Interpersonal Ibu Tunggal dan Anak Penyandang Disabilitas Yanuar, Deni; Azman, Zakirah; Retnaningsih, Eni Tri
Jurnal Komunikasi Global Vol 8, No 2 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v8i2.15278

Abstract

This study aims to find out the interpersonal communication between single mothers with their children with disabilities in Aceh. The research used symbolic interaction theory with a qualitative descriptive approach. The subject of this study was a single mother who has children with disabilities studying at SMALB YPPC Banda ACEH, selected using a purposive sampling technique. To collect data, the researchers deployed semi-structured interviews on three single mothers who have children with disabilities and observations of their interpersonal communication with their children. The results showed that interpersonal communication of single mothers and children with disabilities varies depending on the child's condition. Many mothers used non-verbal communication especially with deaf children and spoke slowly so that their children could easily understand. In the communication process, single mothers often faced obstacles to get feedback which sometimes caused misunderstandings. The quality of communication, in general, is good because the children demonstrated openness, empathy, support, and positive attitudes in communicating with their mothers.