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PENGARUH KOMPETENSI, MOTIVASI DAN WORK LIFE BALANCE TERHADAP KEPUASAN KERJA KARYAWAN PADA UD. MAHAKARYA FARM SARIMULYO Akhmad Aviv Azizi; Ni Kadek Yuliandari; Dilla Cattleyana
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11517

Sumber daya manusia (SDM) merupakan aset internal yang sangat penting bagi perusahaan, berperan sebagai penggerak dalam setiap kegiatan perusahaan dan menentukan keberhasilan mencapai tujuan. Kepuasan kerja yang optimal memungkinkan SDM bekerja secara efisien, memastikan pencapaian tujuan perusahaan dengan efektif. Kepuasan kerja karyawan, yang tercermin dalam kinerja yang meningkat, sangat signifikan bagi evaluasi hasil pekerjaan. Faktor-faktor yang memengaruhi kepuasan kerja meliputi kompetensi, motivasi, dan keseimbangan kehidupan kerja (work life balance). Penelitian ini, menggunakan metode kuantitatif dengan kuesioner, menganalisis hubungan kompetensi, motivasi, dan work life balance terhadap kepuasan kerja karyawan di UD. Mahakarya Farm Sarimulyo. Data dari 44 responden diolah dengan SPSS v.25.0 for windows, menunjukkan bahwa ketiga faktor tersebut memiliki pengaruh terhadap kepuasan kerja karyawan di perusahaan tersebut.

An Analysis of the Determinants of Work Productivity among Production Employees at PT. Putra Wijaya Production Ni Kadek Yuliandari; Sinta Tri Lestari
Smart Society Vol. 5 No. 1 (2025): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v5i1.668

Work productivity is often considered an important indicator in evaluating employee performance, particularly in the production sector where consistent achievement of operational targets is expected. PT. Putra Wijaya Production, a company engaged in screen printing and garment services, appears to face challenges in sustaining and enhancing employee productivity amid growing industry competition. This study aims to examine the relationship between transformational leadership, work discipline, and intrinsic motivation on the work productivity of production employees at PT. Putra Wijaya Production. A quantitative approach was employed to analyze the influence among variables. Work productivity was measured by the employees’ ability to meet company targets through the optimal use of time, effort, and skills. The sample consisted of 35 respondents selected using purposive sampling, with inclusion criteria of a minimum one-year tenure and at least 90% attendance. Data were analyzed using SPSS software. The findings suggest that transformational leadership, work discipline, and intrinsic motivation collectively have a significant effect on work productivity. However, work discipline was not found to have a direct individual effect. These results indicate that while discipline remains important, transformational leadership and intrinsic motivation may have a more substantial role in improving employee productivity. The study implies that companies could benefit from focusing on developing inspirational leadership styles and fostering employees’ intrinsic motivation as part of their productivity enhancement strategies.

Penguatan Perlindungan HKI Merek Dagang melalui Klinik dan Pendampingan Kewirausahaan Mahasiswa P2MW Moh. Fahrurrozi; Ni Kadek Yuliandari; M. Iswahyudi; Mabruroh Mabruroh
Jurnal Inovasi Pengabdian Masyarakat Vol. 3 No. 1 (2026): Jurnal Inovasi Pengabdian Masyarakat (IPM)
Publisher : Universitas 17 Agustus 1945 Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/ipm.v3i1.1084

Pengembangan usaha mahasiswa memerlukan kesiapan legal untuk melindungi aset tidak berwujud, khususnya merek dagang sebagai identitas usaha. Kegiatan pengabdian ini bertujuan memperkuat perlindungan HKI merek dagang pada kelompok usaha mahasiswa P2MW melalui klinik HKI dan pendampingan kewirausahaan. Kegiatan melibatkan 25 mahasiswa dari 6 kelompok usaha P2MW. Metode kegiatan terdiri atas workshop, klinik HKI, coaching per tim, pendampingan penyusunan dokumen, pengajuan merek, dan pemantauan status melalui sistem Direktorat Jenderal Kekayaan Intelektual. Proses pendampingan difokuskan pada identifikasi kelas merek, perbaikan identitas merek, kelengkapan dokumen pendaftaran, pengajuan permohonan merek, serta pemantauan sampai sertifikat terbit. Hasil kegiatan menunjukkan bahwa 4 dari 6 kelompok melanjutkan proses sampai tahap pengajuan merek, sedangkan 2 kelompok belum melanjutkan karena identitas merek dan dokumen belum sepenuhnya siap. Seluruh 4 merek yang diajukan berhasil memperoleh sertifikat merek resmi, sehingga tingkat ketercapaian pada kelompok yang mengajukan mencapai 100%. Kegiatan ini menunjukkan bahwa model klinik HKI yang aplikatif dan berkelanjutan mampu memperkuat kesiapan legal usaha mahasiswa, melindungi identitas bisnis, dan mendukung pengembangan kewirausahaan mahasiswa yang lebih kompetitif. Program berikutnya disarankan mengintegrasikan pendampingan merek dengan legalitas usaha, sertifikasi halal, desain kemasan, pemasaran digital, dan pengembangan model bisnis.

Strategi Retensi Generasi Z melalui Literasi Digital dan Kepemimpinan Adaptif: Studi pada UMKM Banyuwangi Ni Kadek Yuliandari; Kurnia Riesty Utami; Moh. Fahrurrozi; Luh Kartika Ningsih
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v14i1.103889

Digital transformation and workforce demographic changes have created new challenges in human resource management, particularly regarding the retention of Generation Z in the Micro, Small, and Medium Enterprises (MSMEs) sector. Generation Z, as digital natives, possesses advantages in utilizing technology; however, they often encounter obstacles such as limited formal training, inadequate digital infrastructure, and high expectations for leadership styles. This study aims to explore the role of digital literacy and adaptive leadership in sustaining Generation Z retention within MSMEs in Banyuwangi. The research employed a qualitative descriptive approach with a purposive sampling technique involving 30 informants, consisting of Generation Z employees (aged 18–29 years) and MSME owners in the culinary, handicraft, and service sectors. Data were collected through in-depth interviews, participatory observations, focus group discussions, and secondary document analysis, and then analyzed using thematic analysis with source and method triangulation to ensure data credibility. The findings identified four main themes: (1) digital literacy of Generation Z, (2) adaptive leadership styles, (3) dynamics of Generation Z retention, and (4) the integration of digital literacy and adaptive leadership as a retention strategy. The results indicate that digital literacy enhances Gen Z’s contribution to digital marketing and e-commerce, while adaptive leadership characterized by flexibility and support strengthens their organizational loyalty. The integration of these two aspects produces a contextual retention strategy that can reduce turnover risks and improve MSME competitiveness.

Strategi Retensi Generasi Z melalui Literasi Digital dan Kepemimpinan Adaptif: Studi pada UMKM Banyuwangi Ni Kadek Yuliandari; Kurnia Riesty Utami; Moh. Fahrurrozi; Luh Kartika Ningsih
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v14i1.103889

Digital transformation and workforce demographic changes have created new challenges in human resource management, particularly regarding the retention of Generation Z in the Micro, Small, and Medium Enterprises (MSMEs) sector. Generation Z, as digital natives, possesses advantages in utilizing technology; however, they often encounter obstacles such as limited formal training, inadequate digital infrastructure, and high expectations for leadership styles. This study aims to explore the role of digital literacy and adaptive leadership in sustaining Generation Z retention within MSMEs in Banyuwangi. The research employed a qualitative descriptive approach with a purposive sampling technique involving 30 informants, consisting of Generation Z employees (aged 18–29 years) and MSME owners in the culinary, handicraft, and service sectors. Data were collected through in-depth interviews, participatory observations, focus group discussions, and secondary document analysis, and then analyzed using thematic analysis with source and method triangulation to ensure data credibility. The findings identified four main themes: (1) digital literacy of Generation Z, (2) adaptive leadership styles, (3) dynamics of Generation Z retention, and (4) the integration of digital literacy and adaptive leadership as a retention strategy. The results indicate that digital literacy enhances Gen Z’s contribution to digital marketing and e-commerce, while adaptive leadership characterized by flexibility and support strengthens their organizational loyalty. The integration of these two aspects produces a contextual retention strategy that can reduce turnover risks and improve MSME competitiveness.

STRATEGI MANAJEMEN SUMBER DAYA MANUSIA DALAMMENINGKATKAN KINERJA KARYAWAN PADA PT.RAJAWALI JAYA EKSPRES (ID EXPRESS) BANYUWANGI Ni Kadek Yuliandari; Kurnia Riesty Utami; I Dewa Nyoman Usadha
Jurnal Ilmiah Satyagraha Vol. 6 No. 2 (2023): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Strategi manajemen sumber daya manusia sangat berpengaruh dalammeningkatkan kinerja karyawan pada PT Rajawali Jaya Ekspres (ID Express).Penerapan strategi manajemen sumber daya manusia berguna untuk melihatseberapa besar karyawan dalam melakukan pekerjaannya dan kompeten dalambidangnya. Selain itu terjadinya peningkatan kinerja karyawan disebabkan denganperubahan sistem maupun motivasi, target, kompensasi, dan reward. Tujuanpenelitian ini adalah untuk mengetahui bagaimana strategi manajemen sumber dayamanusia dalam meningkatkan kinerja karyawan pada PT Rajawali Jaya Ekspres (IDExpress). Jenis penelitian ini adalah penelitian kualitatif, dengan alat pengumpulandatanya yaitu menggunakan metode observasi, wawancara dan dokumentasi. Sifatpenelitian ini adalah deskriptif kualitatif, dalam teknik analisis datanyamenggunakan reduksi data, data display, dan conclusion drawing atau verification.Hasil penelitian menunjukkan bahwa strategi manajemen sumber daya manusiamemberikan dampak yang baik dalam peningkatan kinerja karyawan dan memikidampak positif bagi perusahaan. Hal ini telah dibuktikan dengan tercapainya targetyang ditetapkan perusahaan oleh karyawan. Adanya penerapan strategi manajemensumber daya manusia yaitu dalam proses rekrutmen, seleksi, pelatihan atau trainingmemberikan dampak yang baik dalam peningkatan kinerja karyawan karenakaryawan yang potensial sudah tersaring dengan baik sesuai prosedur yangditetapkan oleh perusahaan.

The Effect of Promotion, Brand Image, and Price Perception on Purchasing Decisions at Fashion Item Oseng Deles Banyuwangi Nova Auliatul Faizah; Wardha Nilawati; Ni Kadek Yuliandari
Journal of Accounting and Finance Management Vol. 5 No. 2 (2024): Journal of Accounting and Finance Management (May - June 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i2.468

Oseng Deles is a typical Banyuwangi souvenir centre shop that provides fashion products, such as t-shirts. This study aims to analyse the effect of promotion, brand image, and price perception on purchasing decisions for fashion item products at Oseng Deles Banyuwangi simultaneously and partially. The population of this study were customers of fashion item products at Oseng Deles Banyuwangi, with 100 respondents as samples selected using simple random sampling technique. Data collection methods include observation, questionnaires, interviews, and documentation. This research is a type of descriptive quantitative research that uses multiple linear regression analysis, the coefficient of determination, partial test (t test), and simultaneous test (F test). The results showed that promotion, brand image, and price perceptions simultaneously and partially have a significant effect on customer satisfaction.

Pengaruh Kualitas Produk, Harga Dan Citra Merek Terhadap Keputusan Pembelian Obat Pertanian (Studi Pada Konsumen Toko Giga Tani) Hendy Prasetyo Ruliyani; Agus Riyanto; Ni Kadek Yuliandari
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1061

Penelitian ini menginvestigasi pengaruh kualitas produk, harga, dan citra merek terhadap keputusan pembelian obat pertanian di Toko Giga Tani dengan metode kuantitatif dan sample 80 orang. Teknik analisis regresi linear ganda digunakan, dan hasilnya menunjukkan bahwa kualitas produk, harga, dan citra merek secara simultan berpengaruh signifikan terhadap keputusan pembelian (H1 diterima). Secara parsial, harga memainkan peran dominan dengan t-hitung (4,355), sementara variabel lainnya juga berpengaruh positif (H2, H3, dan H4 diterima). Persamaan regresi yang dihasilkan adalah Y = -1,182 + 0,313X1 + 0,516X2 + 0,189X3 + e. Koefisien determinasi sebesar 0,729 menunjukkan bahwa 72,9% variasi keputusan pembelian dijelaskan oleh variabel independen, sedangkan sisanya dipengaruhi oleh faktor lain

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