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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jurnal Manajemen Jurnal Pengabdian kepada Masyarakat Nusantara DEVOSI Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Ekonomi Trisakti Jurnal Pengabdian Masyarakat Bestari (JPMB) Journal of Innovation Research and Knowledge JURNAL ABDIKARYASAKTI Business and Entrepreneurial Review Media Riset Akuntansi Auditing & Informasi Media Riset Bisnis & Manajemen Golden Ratio of Data in Summary Jurnal Ilmiah Dan Karya Mahasiswa journal of social and economic research
Fatik Rahayu
Universitas Trisakti
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : DEVOSI

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MEMBANGUN KEUNGGULAN BERSAING DENGAN PEMASARAN SYARIAH Fatik Rahayu; Adiati Hardjanti; Adi Sukmanti; Fadhel Audia Yusran; Khansa Fara Wijanarko; Gunarto Gunarto
DEVOSI Vol 4 No 1 (2023): Devosi Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v4i1.6913

Abstract

This community service activity aims to increase understanding and skills on how to compete by implementing sharia marketing strategies. Understanding this strategy is very important as a first step in successful marketing in the future considering that there are great opportunities for implementing sharia marketing in Indonesia, where the majority of the population is Muslim. PKM activities are carried out using education, training and discussion/consultation methods. Submission of material followed by practice solving cases and continued with discussion and consultation of problems faced by participants as small business actors considered appropriate to the characteristics of PKM participants. The participants of this activity were 25 students of the Cordova College of Entrepreneurship. The activity was carried out effectively because it succeeded in increasing the participants' knowledge, understanding and skills regarding the concept of Sharia marketing.
Co-Authors Adelia Widiyawati Adi Sukmanti Adiati Hardjanti Adilla Triamanda Adita Rosdiana Afifah Wulandari Ahmad Rayyan Aiman Zharfani Siregar AJi Kusuma Wijaya Alfira Adna Alisha Tsaabithahasna Wahyudi Alpha Janitra Firdaus Alpha Janitra Firdaus Alvania Ayuningtyas Alya Kamila Putri Amalina, Nurhafifah Anisya Dewi Kusmardianto Anugrah Dheza Al-Aziz Araminta Edria Padma Putri Aseanty, Deasy Aurelia Lalita Kirana Jayananda Ayu Ekasari B. Medina Nilasari Bhatara Febryanto Brina Sitanggang De Gala Cicilia Bangun Darra Pradita Hidayat Devina Winanda Dhafa Zulfikar Alfarissy Mawardi Dian Octaviani Drajat Roni Sumantri Etty Murwaningsari Fadhel Audia Yusran Gloria Bunyamin Adelina Grace Intan Irinawati Gunarto Gunarto Hartini Rahayu, Dwi Ice Nasyrah Noor Iis Afriani Rachman Iis Afriani Rachman Juber Bornop Sibagariang Justin Matthew Kahti Ramadhia Risde Kania Syifa Karenindya Puspitasari Indriasto Karin Apriliana Khansa Fara Wijanarko Kintania Nadhirah N Kurniawati Kurniawati Lina Lina Luki Adiati Pratomo Lux Firdaus Fauzi Maria Christina Marshella Shafira Putri Siwalette Michelle Ester Arinda Jaya Mirabel Zahra Mochammad Rizky Adhirajasa Mohammad Ronald Harry Septian Mufhny Nuraeni Muhamad Yudhi Lutfi Muhamad Yusuf Barkah Muhammad Affandi Muhammad Rizky Ananda Muhammad Yusuf Ash Sidiq E Nabila Andriani Netania Emilisa Nicolas Jason Cahyadi Novita Novita Prameshwari Dinda Lisanti Prita Pramesti Putri Ramadhani Rafi Thufail Muhammad Rasyifa Shaliha Raymond Siregar Repsa Haularizki Robert Kristaung Sabina Keyla Aisha Safira Hanun Amira Santosa, Wahyuningsih Satiti Satiti Sistya Rachmawati Slamet Wiyono Soeharjoto, Soeharjoto Sofie Tiana Agnesia Tiana Agnesia Vinaliani Farida Wafa Azzahra Hassya Harahap Wendra Lim Windhy Puspitasari Yaneva Anindita Dwi Cahyaningrum