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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jurnal Manajemen Jurnal Pengabdian kepada Masyarakat Nusantara DEVOSI Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Ekonomi Trisakti Jurnal Pengabdian Masyarakat Bestari (JPMB) Journal of Innovation Research and Knowledge JURNAL ABDIKARYASAKTI Business and Entrepreneurial Review Media Riset Akuntansi Auditing & Informasi Media Riset Bisnis & Manajemen Golden Ratio of Data in Summary Jurnal Ilmiah Dan Karya Mahasiswa journal of social and economic research
Fatik Rahayu
Universitas Trisakti
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Golden Ratio of Data in Summary

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Antecedents of Consumer Purchase Intention Towards Organic Food Marshella Shafira Putri Siwalette; Wafa Azzahra Hassya Harahap; Sabina Keyla Aisha; Fatik Rahayu
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.573

Abstract

This study analyzes the factors that influence consumer intention to buy organic food in Indonesia. Against the backdrop of increasing health and nutrition awareness, this study examines the role of functional value, consumer innovation, eco-friendly beliefs, health benefits, and knowledge of organic food. Data was collected through a consumer survey which showed that demand for organic food grew by 21% in 2018. Descriptive statistics and hypothesis testing were used as data analysis methods. The results showed that all variables studied had a significant positive effect on consumer purchase intention. The main purchase intention is the functional value and quality of organic products, as well as consumer knowledge of health benefits and trust in environmentally friendly products. This study provides practical insights for organic food industry players to develop relevant and effective marketing strategies to increase consumer interest. In addition, the findings make an academic contribution to the understanding of the factors that influence consumer purchasing behavior towards organic products. This study also identifies existing limitations and offers recommendations for further research to deepen the understanding of consumer behavior towards organic food.
Co-Authors Adelia Widiyawati Adi Sukmanti Adiati Hardjanti Adilla Triamanda Adita Rosdiana Afifah Wulandari Ahmad Rayyan Aiman Zharfani Siregar AJi Kusuma Wijaya Alfira Adna Alisha Tsaabithahasna Wahyudi Alpha Janitra Firdaus Alpha Janitra Firdaus Alvania Ayuningtyas Alya Kamila Putri Amalina, Nurhafifah Anisya Dewi Kusmardianto Anugrah Dheza Al-Aziz Araminta Edria Padma Putri Aseanty, Deasy Aurelia Lalita Kirana Jayananda Ayu Ekasari B. Medina Nilasari Bhatara Febryanto Brina Sitanggang De Gala Cicilia Bangun Darra Pradita Hidayat Devina Winanda Dhafa Zulfikar Alfarissy Mawardi Dian Octaviani Drajat Roni Sumantri Etty Murwaningsari Fadhel Audia Yusran Gloria Bunyamin Adelina Grace Intan Irinawati Gunarto Gunarto Hartini Rahayu, Dwi Ice Nasyrah Noor Iis Afriani Rachman Iis Afriani Rachman Juber Bornop Sibagariang Justin Matthew Kahti Ramadhia Risde Kania Syifa Karenindya Puspitasari Indriasto Karin Apriliana Khansa Fara Wijanarko Kintania Nadhirah N Kurniawati Kurniawati Lina Lina Luki Adiati Pratomo Lux Firdaus Fauzi Maria Christina Marshella Shafira Putri Siwalette Michelle Ester Arinda Jaya Mirabel Zahra Mochammad Rizky Adhirajasa Mohammad Ronald Harry Septian Mufhny Nuraeni Muhamad Yudhi Lutfi Muhamad Yusuf Barkah Muhammad Affandi Muhammad Rizky Ananda Muhammad Yusuf Ash Sidiq E Nabila Andriani Netania Emilisa Nicolas Jason Cahyadi Novita Novita Prameshwari Dinda Lisanti Prita Pramesti Putri Ramadhani Rafi Thufail Muhammad Rasyifa Shaliha Raymond Siregar Repsa Haularizki Robert Kristaung Sabina Keyla Aisha Safira Hanun Amira Santosa, Wahyuningsih Satiti Satiti Sistya Rachmawati Slamet Wiyono Soeharjoto, Soeharjoto Sofie Tiana Agnesia Tiana Agnesia Vinaliani Farida Wafa Azzahra Hassya Harahap Wendra Lim Windhy Puspitasari Yaneva Anindita Dwi Cahyaningrum