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Kontestasi Media Digital: Analisis Tagar #BubarkanMUI versus #DukungMUI Arif, Moch. Choirul; Ariza Qurrata A’yun
Jurnal Komunikasi Islam Vol. 13 No. 01 (2023): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2023.13.01.24-49

Abstract

The study aims to explain the role of the hashtags #BubarkanMUI and #DukungMUI in getting support for digital opinion, and the comparison of the hashtags #BubarkanMUI. The results have revealed, first, the importance of hashtags in the digital opinion movement (DMO). This success is based on the narration of tweets that are uploaded more emotionally. Second, the digital opinion movement carried out by the hashtags #bubarkanMUI and #supportMUI is a movement that occurs spontaneously, unorganized, homogeneous, and has many actors involved within the movement. Third, the hashtags #bubarkanMUI and #dukungMUI generally use the same pattern: (a) in terms of thematic aspects, although some posted tweets do not describe the two hashtags, (b) schematic aspects or sentence structure, tweets posted on both hastags unwell- structured, (c) the meanings of the posted tweets show the side of disappointment (#bubarkan MUI) and a defense of the existence of MUI (#dukungMUI ), so the impression of the two hashtags is contesting to win public opinion.
Membangun Moderasi Beragama di Ruang Digital: Strategi Dakwah Berbasis Parodi pada Kanal YouTube Ustaz Ammi Nur Baits Hapsako, Catur Baro; Hamidah, Lilik; Arif, Moch. Choirul
Jurnal Al-Fawa'id : Jurnal Agama dan Bahasa Vol 15 No 2 (2025): September
Publisher : STAI Ali bin Abi Thalib Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54214/alfawaid.Vol15.Iss2.896

Abstract

This study aims to analyze the messages of creed (aqidah) and religious moderation in the YouTube content "Bareng Mas Mitro" on the ANB Channel, using Roland Barthes' semiotic analysis. The methodology used is descriptive qualitative, which dissects visual and verbal signs to find denotative and connotative meanings. The background of this research is the phenomenon of digital da'wah facing challenges such as the spread of deviant teachings and radicalism, as well as the prevalence of mystical practices like the use of amulets that contradict the principle of tauhid (monotheism), particularly among the younger generation. The results show that Ustaz Ammi Nur Baits and the ANB Channel team succeeded in conveying da'wah messages that rectify the understanding of aqidah and religious moderation through a light and entertaining approach. The semiotic analysis of the "Jimat Penglaris" episode debunks the myth that amulets have spiritual power, confirming that such practices are a form of deception that can damage one's creed. The novelty of this research lies in its analysis of the da'wah messages of a Salafi "da'i influencer," who blends aqidah and religious moderation with Javanese local wisdom in an entertaining parody format. This approach demonstrates the effectiveness of digital da'wah in reaching a lay audience in a rational and contextual manner, while also correcting common misconceptions in society.