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All Journal Tadbir : Jurnal Studi Manajemen Pendidikan CogITo Smart Journal Jurnal Pendidikan Islam Iqra' Jurnal Informatika dan Rekayasa Perangkat Lunak Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi The Teacher of Civilization: Islamic Education Journal IJECE: Indonesia Journal of Early Childhood Education Jurnal Ilmiah Computer Science Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Merriam Listiany Modeong
Universitas Negeri Manado
Religion Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : CogITo Smart Journal

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Transparency and Trust in Minahasa Tourism Advertising using Blockchain Rianto, Indra; Djamen, Arje Cerullo; Tampi, Tesalonika Inryanti; Langitan, Jentelino Silvester; Modeong, Merriam
CogITo Smart Journal Vol. 11 No. 2 (2025): Cogito Smart Journal
Publisher : Fakultas Ilmu Komputer, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31154/cogito.v11i2.969.323-336

Abstract

Abstract Tourism plays a vital role in driving economic growth, and Minahasa holds strong potential to optimize this sector. However, challenges remain in digital advertising, particularly regarding transparency and consumer trust. This study investigates the impact of blockchain technology on transparency, trust, and the effectiveness of digital advertising in Minahasa’s tourism industry. A quantitative explanatory design was employed using Partial Least Squares Structural Equation Modeling (SEM-PLS), with data collected from 150–250 respondents through purposive and snowball sampling techniques.The findings reveal that blockchain significantly influences all key variables. It enhances advertising transparency (T-statistic = 36.738, p = 0.000), strengthens consumer trust (T-statistic = 33.164, p = 0.000), and improves advertising effectiveness (T-statistic = 28.400, p = 0.000). These results highlight blockchain’s capacity to provide immutable records, ensure data authenticity, and optimize ad performance through verifiable real-time information. This study confirms that blockchain can serve as a strategic tool to promote transparent, trustworthy, and effective digital advertising in tourism. The findings provide practical insights for tourism stakeholders and contribute to academic discussions on technology-driven marketing innovation.
Co-Authors Agus Wantoro Alfiansyah Hasibuan Arje Cerullo Djamen Djafar Wonggo Donaya Pasha Emor, Tifanny Tasya Hasibuan, Alfiansyah Herry Sumual Ilyas, Raynaldi Karu, Ricardo Keith Francis Ratumbuisang Langitan, Jentelino Silvester Liando, Olivia Eunike Selvie M Ikbal Siami Mansyur, Zulkifli Mubarak, Muhammad Husni NADYA VERONA VIANI KAMASI Nurhida Lasompo Peggy Veronica Togas Rianto, Indra Rumondor, Teofilus J. Salaki, Nadia Valensia Sepianah, Diah Tampi, Tesalonika Inryanti Tarigan, Andika Vanenta Wensi Ronald Lesli Paat Yudistira Yudistira Zafitra, Fadel