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The Implementation of Tourism Communication for Developing Tourismpreneurship and Destination Branding in Cijengkol Village, Subang Mubarok, Muhamad Husni; Imaddudin
Community Development Journal Vol 8 No 2 (2024): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v8i2.6166

Abstract

Cijengkol Village in Subang Regency boasts significant local tourism potential, including the Cijengkol Seven Springs known for its water pH resembling infused water, and River Tubing, a popular activity along the upper stretch of the Ciasem river. This community service initiative aims to promote understanding of tourism entrepreneurship and destination branding, vital for harnessing local potential and enhancing regional tourist attractions. By encouraging environmental responsibility and fostering collaboration in developing regional tourism, the program seeks to empower Cijengkol Village residents. Effective tourism communication skills are seen as key to unlocking economic opportunities indirectly. The initiative addresses two main challenges: a lack of awareness regarding tourism's potential as a key sector, affecting micro, small, and medium enterprises, and underutilization of modern digital media for tourism communication. The approach involves specialized training for community members, particularly those involved in Village-Owned Enterprises (BUMDES) and Micro, Small, and Medium Enterprises (MSMEs) in Cijengkol Village. The outcome includes the formation of Tourism Awareness Group (Pokdarwis) candidates who understand a tourism vision and mission aligned with SMART goals for sustainable tourism management. Consequently, the candidates are equipped with collaborative concepts and strategies for tourism management in Cijengkol Village, serving as a foundation for future implementation.
Technological Determination on Digital Mass Media Consumption in Marginalized Communities Endah Nursamsi, Sari; Astuti, Hanny; Husni Mubarok, Muhamad; Reza Gusti Safitri, Islamu; Raja Neesha, Azzuri
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (July - September 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i2.205

Abstract

Purpose – The research aims to observe the preferences and decisions regarding the consumption of digital mass media within marginalized communities and the adaptation process of communities concerning digital communication technology. Design/methodology/approach – This research is a qualitative approach, specifically using the phenomenological method. The primary data is collected through observations while interviews used as secondary data. Subsequently, all the data is carefully selected, processed, and analyzed within the framework of technological determinism theory. Findings – Lower-cost cellular and Android devices offer a potential solution to accessibility barriers in the market, despite their minimal quality. However, significant challenges persist, including knowledge gaps, technological inadequacies, and limited digital literacy skills become obstacles to broader technological usage. Research limitations/implications – This study specifically targets marginalized communities in Bekasi, recognizing their restricted digital access and reliance on fishing as a livelihood. However, it does not extend its scope to encompass marginalized groups across Indonesia as a whole. Practical implications – The results obviously offer ideas in practical digital media literacy for similar communities and government to improve community capabilities in consuming media information. Originality/value – this research contributes the digital media literacy formula and encourages the pursuit digital technology for marginal community, through consumption of good news.
MAKNA KEMATIAN DAN MALAIKAT MAUT DRAMA KOREA "TOMORROW": RESEPSI PENONTON BERDASARKAN LIMA AGAMA BERBEDA Sari, Miranda Amelia Novita; Mubarok, Muhamad Husni
An-Nida : Jurnal Komunikasi Islam Vol 16, No 2 (2024)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v16i2.7002

Abstract

"Tomorrow (2022)" is an intriguing topics of Korean drama series that explores themes of Death and the Grim Reaper, offering a new perspective compared to conventional Indonesian views. This study aims to examine how viewers from diverse cultural and religious backgrounds interpret these themes in the series. Using Stuart Hall's reception analysis framework and a descriptive qualitative methodology, the study focuses on five residents of Bekasi, representing Islam, Christianity, Catholicism, Hinduism, and Buddhism. Data were collected through interviews and scene reviews as part of a documentation analysis process. The findings reveal that viewers’ interpretations of Death and the Grim Reaper are influenced by their religious and cultural backgrounds. Hindu informants generally adopted a dominant-hegemonic interpretation, while Christian informants took an oppositional stance. Informants from Islamic, Catholic, and Buddhist backgrounds showed a negotiation stance. These differences reflect the ideological influences of their respective religions. Despite these differentiatons, all informants agree on the series' dominant-hegemonic portrayal, recognizing "Tomorrow (2022)" as presenting a unique, engaging, and emotionally resonant narrative.
PANOPTICONS OF VIRTUAL IDENTITY ON WHATSAPP: SELF-ENCLOSURE OR SELF-ENCLOSING? Priyadi, Rahkmat; Mubarok, Muhamad Husni
ASPIRATION Journal Vol. 4 No. 2 (2023): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v4i2.82

Abstract

Profile photos on social media are meant to serve as a person's identity, but many people now choose not to use them especially for Y and Z generation. Ironically, they often hide their photos and sometimes replace their real names with fake ones. This phenomenon may seem trivial, but it raises significant questions. The aim of this research is to explore the factors of individuals decision to refrain from applying of profile photos among WhatsApp users. This is descriptive qualitative method with in-depth interviews conducted to the 13 informants. Michel Foucault's panopticon concept is used to demonstrate the absence of a WhatsApp profile photo. The findings indicate that individuals reasons’ can be divided into four motives: interpersonal conflict, avoiding social interactions, feeling surveillance by others, and self-discipline. A sense of surveillance from their social environment ultimately engaging in a type of self-regulation by removing their profile photo.
Penerapan Metode Pose to Pose dalam Film Animasi 3D Edukasi Nura Sang Cahaya Harapan Mubarok, Muhamad Husni; Nugroho, Fresy; Hasanah, Novrindah Alvi
JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING Vol 9 No 1 (2025): Journal of Applied Multimedia and Networking
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jamn.v9i1.9887

Abstract

This research aims to develop an educational 3D animation film titled "Nura the Light of Hope" by applying the Pose to Pose method as the main technique in character animation. The story focuses on the main character, Nura, a humble old lamp, which teaches moral values such as gratitude, humility, and the importance of appreciating differences. The animation production process is divided into three main stages, namely pre-production (script writing, character design, and storyboard), production (modeling, texturing, rigging, animating, rendering), and post-production (final rendering, dubbing, and editing). The results obtained show that the use of the Pose to Pose method is able to create expressive character movements and in accordance with the emotions of the story, thus supporting the delivery of educational messages effectively to children aged 7-12 years. This movie is expected to be an alternative learning media that is interesting and meaningful in the context of children's education in the digital era.
EXPLORASI KOMUNIKASI DAN EDUKASI MUSIK DI INSTAGRAM: STUDI ETNOGRAFI VIRTUAL @SCWXYZ KEPADA GITARIS PEMULA Giardana, Tegar Gilang; Mubarok, Muhamad Husni
CERMIN: Jurnal Penelitian Vol 9 No 1 (2025): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v9i1.6551

Abstract

The use of Instagram has become progressively more adaptive and transformative, especially in facilitating the creation and distribution of music-related content. The Instagram account @scwxyz plays an active role in sharing musical knowledge, particularly for novice guitarists. This account facilitates interaction and informal learning among its followers. The purpose of this study is to analyze the communication patterns between the account owner of @scwxyz and their followers, explore the followers’ learning experiences, and examine the accuracy and appropriateness of the musical knowledge presented. Employing a qualitative approach, this research adopts virtual ethnography as its method, collecting data through observation, in-depth interviews, and documentation. The findings of media space reveal that the platform functions as a comprehensive, guitar-oriented space that stands apart from traditional, course-based learning models. At the document media level, a variety of interactions and informal learning take place through text, images, and video content. The object media level indicates active user engagement and direct communication with the account owner. Lastly, at the media experience level, followers express their motivations, perceived benefits, and the sense of reciprocal interaction they experience. Overall, the communication pattern on @scwxyz is two-way, enabling followers to ask questions, receive feedback, and engage in hands-on guitar practice on Instagram.
Pemberdayaan Masyarakat Melalui Keterampilan Digital Video Marketing Bagi Warga Kelurahan Gebang, Kota Tangerang Mubarok, Muhamad Husni
Jurnal Bina Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): Jurnal Bina Pengabdian Kepada Masyarakat (Articles In Progress)
Publisher : Sekolah Tinggi Olahraga dan Kesehatan Bina Guna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55081/jbpkm.v6i1.4520

Abstract

Media sosial telah mengubah bentuk komunikasi dengan pelanggan dan calon pembeli potensial dengan menyediakan konten video berdurasi pendek di platformnya. Hal ini telah menjadi alat pemasaran yang dominan, terutama bagi usaha mikro, kecil, dan menengah (UMKM). Namun, sebagian anggota masyarakat masih minim dalam menguasai keterampilan digital dan memanfaatkan potensi ini. Untuk mengatasi kesenjangan ini, sebuah program pengabdian masyarakat dilakukan di Keluraghan Gebang, Kota Tangerang, yang bertujuan untuk memberikan pendampingan terkait video marketing kepada warga setempat. Tujuannya adalah untuk membekali peserta dengan pengetahuan praktis untuk mempromosikan produk atau layanan mereka secara efektif melalui platform video seperti Instagram Reels, YouTube Shorts, dan TikTok. Metode yang diberikan adalah workshop berbasis projek sehingga peserta pelatihan dapat langsung mengimplementasikan hasilnya di laman media sosial yang mereka miliki. Projek ini memperhatikan empat aspek berdasarkan (Dong et al., 2024) yakni: kesesuaian (music dan gambar), relevansi informasi (kejelasan dan konsistensi), storytelling (keringkasan bahasa dan keunggulan), emosionalitas (kegembiraan, cinta, inspiratif, kehangatan). Keterlibatan peserta dari berbagai generasi membantu menyederhanakan pengembangan ide bisnis, pengemasan produk, dan strategi pemasaran. Dalam konteks ini, para peserta telah menyelesaikan projek sesuai kebutuhan mereka berupa video marketing sebagai dasar untuk meningkatkan keterampilan pemasaran dan bisnis digital mereka