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All Journal Al-Ahkam Al-Dzikra: Jurnal Studi Ilmu al-Quran dan al-Hadits Madinah: Jurnal Studi Islam Syiar: Jurnal Komunikasi dan Penyiaran Islam HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam AL-SULTHANIYAH J-CEKI Joong-Ki PESHUM
Akhmad Muhaini
STAINU Purworejo
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of the 'Blood Fantasy' Phenomenon from the Perspective of Islamic Da'wah Communication Firdaus, Najmi Yaritsul; Muhaini, Akhmad; Madum, Mohamad; Rofiqoh, Umi Nur; Aminah, Siti
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i2.899

Abstract

The rapid development of digital media has transformed societal communication patterns, while simultaneously giving rise to various forms of deviant content on social media that have the potential to erode religious values, undermine public morality, and challenge the role of Islamic da’wah communication in the digital era. The research gap lies in the limited studies that analyze this phenomenon from the perspective of Islamic da’wah communication, as previous research has primarily focused on legal, psychological, or social media responses. This study examines how Islamic da’wah communication can respond to and counter the proliferation of blood fantasy content in digital spaces. The study aims to analyze this phenomenon and formulate relevant da’wah strategies in the digital era. The methodology employed is a qualitative approach with a case study design, using content documentation, non-participatory netnographic observation, and literature review. Data analysis was conducted using qualitative content analysis and critical discourse analysis. The results indicate that the widespread presence of blood fantasy content on social media reflects weak internalization of religious values, low digital and religious literacy, and the dominance of permissive and hedonistic communication patterns in digital spaces. Such content is not only produced as an individual expression but also gains social legitimacy through user interactions. In this context, Islamic da’wah communication has not yet served as an effective counterbalance to the flow of negative information. This study highlights the importance of preventive, educational, and contextual digital da’wah strategies as a moral counter-narrative  
Strategi Dakwah Interaktif Era Digital melalui Pemanfaatan Media Baru di Radio Irama FM Nuriyah, Wida Ulin; Muhaini, Akhmad; Kumala, Shofa Aulia
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.17972

Abstract

This study examines how Radio Irama FM Purworejo builds an interactive da'wah strategy in the digital era by utilizing new media as a bridge closer to listeners. In the midst of changing information consumption patterns, radio is required not only to convey messages, but also to open a dialogue space that makes the audience feel heard and involved. Using qualitative descriptive methods through interviews, observations, and documentation, this study explores how broadcasters, creative teams, and listeners build more lively communication dynamics through social media, live streaming features, and two-way interaction based on digital messages. The results of the study show that a more humane da'wah approach that prioritizes proximity, warm language, and topics relevant to the daily lives of listeners has succeeded in increasing participation and expanding the reach of da'wah. These findings confirm that the adaptation of radio to digital technology is not only a technical need, but also an important means to present da'wah that is more touching, responsive, and in accordance with the character of today's audience.
Co-Authors Fatkhurrohman, Safiq Firdaus, Najmi Yaritsul Khusnul Khotimah Kumala, Shofa Aulia Madum, Mohamad Muhajir Muhajir, Muhajir Naqiyah Mukhtar Nuriyah, Wida Ulin Nursobah, Achmad Nurul Huda Rahman, MIftahur Rihaniyah, Rihaniyah Riyantoro, Septian Fiktor Rofiqoh, Umi Nur Siti Aminah Suwito Ubaidillah, Hasbi