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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Jurnal Agribisnis Jurnal Ilmiah Pertanian IJAE Dinamika Pertanian
Eliza Eliza
Universitas Riau
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Environmental Science Immunology & microbiology Social Sciences

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ANALISIS PEMASARAN KELAPA DALAM (Cocos Nucifera) DI KECAMATAN V KOTO KAMPUNG DALAM KABUPATEN PADANG PARIAMAN Beben Oktadinanda; Ermi Tety; Eliza Eliza
Indonesian Journal of Agricultural Economics Vol 13, No 1 (2022)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.13.1.11-26

Abstract

This study aims to determine the form of marketing channels, marketing margins, costs, profits, efficiency and farmer share in each marketing channel. This research was conducted in District V Koto Kampung Dalam, Padang Pariaman Regency. Taking as many as 30 farmer respondents, four regional traders, six inter-regional traders and 11 retailers. The results showed that there are four marketing channels, the largest total marketing margin of all existing marketing channels is in marketing channel II, which is Rp. 4200/grain for grade A coconut and Rp. 2800/grain for grade B coconut. The largest total marketing cost is in marketing channel II, which is Rp. 1183.32/item. The biggest total marketing profit is in marketing channel I, which is Rp. 4923.8/grain for grade A coconut and Rp. 2923.8/grain for Grade B coconut. The most efficient marketing channel is marketing channel III with an efficiency value of 17,9% for grade A coconut and 25.58% for grade B coconut. The highest farmer share value is in Channel III, which is 37.6%/grain for grade A coconut. While the highest farmer share value is for grade B coconut, which is 40%/grain. items contained in the IV marketing channel.
PERILAKU KONSUMEN DALAM BERBELANJA GULA KRISTAL PUTIH DI KOTA PEKANBARU Sri Utami Rahmasari; Yeni Kusumawaty; Eliza Eliza
Indonesian Journal of Agricultural Economics Vol 13, No 2 (2022)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.13.2.153-161

Abstract

People commonly consume many types of sugar. However, the type of sugar most commonly consumed by the people of Pekanbaru City is white crystal sugar or granulated sugar. This study aims to determine the characteristics of consumers of white crystal sugar and consumer habits in shopping for white crystal sugar. The method used is descriptive analysis. The number of respondents who consumed white crystal sugar was 100 people. The results showed that the characteristics of white crystal sugar consumers in Pekanbaru City could be seen in age, gender, and occupation. White crystal sugar consumers are more dominant in shopping at traditional retail than modern retail. The brand of packaged white crystal sugar consumers are most interested in is Gulaku. Consumers of white crystal sugar make a purchase of 1 kg for each purchase. The frequency of consumers purchasing white crystal sugar is once per month. Consumers mostly use branded white crystal sugar for personal consumption. For business raw materials, they mostly use bulk white crystal sugar, and for personal consumption and business raw materials in Pekanbaru City mostly use bulk white crystal sugar
ANALISIS PEMASARAN JERUK SIAM (CITRUS NOBILIS LOUR VAR) DI DESA KUOK KECAMAATAN KUOK KABUPATEN KAMPAR Arjuna Hasudungan; Ermi Tety; Eliza Eliza
Indonesian Journal of Agricultural Economics Vol 11, No 1 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.1.30-45

Abstract

The purpose of this research was to analyze the marketing of Siamese citrus in Kuok Village based on market performance. The location of research is determined purposively, that is the village which become the center of citrus production. Method of sampling farmer by simple random sampling. Determination of sample marketing agency using snowball sampling method by following the marketing channel. To analyze the data used marketing cost analysis, marketing margin, marketing advantage, marketing efficiency, farmer's share and profit to cost ratio.The results show that there are three marketing channels of citrus, namely the marketing channel of I farmers - collector traders - Grade A, Grade B and Grade C), marketing channel II farmers to retailers and marketing channels III farmers sell directly to end consumers. The analysis of market performance shows that the most efficient channels, seen from the calculation of marketing costs, marketing margins, marketing advantages, marketing efficiency, farmer's share and profit-to-cost ratio are on channel II.
Co-Authors Aidil Mansukra Ardiansyah Pratama Arjuna Hasudungan Beben Oktadinanda Desmayanti Jusar Djaimi Bakce Elvia Manisha ermi tety Evy Maharani Ihsan Ramadhan Al-'Afif M. Fadli Novia Dewi Rizal Rizal Sri Utami Rahmasari Suardi Tarumun Yeni Kusumawaty Yusmini Yusmini