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Yusmini
Jurusan Agribisnis, Fakultas Pertanian Universitas Riau, Pekanbaru, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN RAUDHAH CHICKEN DI JALAN DURIAN PEKANBARU Putri, Debora; Yusmini, Yusmini; Eliza, Eliza
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 4, No 2 (2017): Wisuda Oktober Tahun 2017
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This study aims to Analyze the marketing mix that influences consumer purchasing decisions Raudhah Chicken, Analyzing the relationship between the marketing mix of consumer purchasing decisions Raudhah Chicken. This research using purposive sampling method with the respondents of the study amounted to 90 respondents who have aged> 17 years, shop at Raudhah Chicken more than 1 times. The data were analyzed using Likert scale, validity test, reliability test and Cartesian diagram,Spearman rank correlation analysis.The results showed that of the five marketing mix variables, all of which are in the category of "influential". Correlation analysis of rank spearman that show relationship between marketing mix to consumer decision is positive and strong and significant (x = 0,01).Marketing mixed positive correlation coefficient (+), meaning the relationship of marketing mix with consumer decisions is the same direction so if the marketing mix is increased then consumer decisions will also increase.It is advisable For the Raudhah Chicken party to improve the mix of market such as: product, price, place, promotion,service and increase sales of chicken Raudhah so that consumrs will continue to shop and do not switch to another. Key words: Marketing mix, Consumer decision, Consumer, Raudhah Chicken
EVALUASI PELAKSANAAN PROGRAM PENGEMBANGAN USAHA AGRIBISNIS PEDESAAN (PUAP) DI DESA PAGARAN TAPAH KECAMATAN PAGARAN TAPAH DARUSSALAM KABUPATEN ROKAN HULU Sari, Wella; Yusmini, Yusmini; Edwina, Susy
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 3, No 2 (2016): Wisuda Oktober Tahun 2016
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This research aims are to know implementation of rural agribusiness development program (PUAP) and to compare the income of members Gapoktan before and after the programin Pagaran Tapah village Pagaran Tapah Darussalam District of Rokan Hulu Regency. The population of this research is a member of Sokun Tani Mandiri Gapoktan who get loan PUAPfunds in 2012, 2013 and 2014, by using Purposive sampling method total sample obtained are 31 peoples.Data analysis using GAP Analysis to evaluate the implementation of the programme with the success indicators of PUAP program (inputs, processes, outputs and outcomes) and to compare the income of Gapoktan members using the analysis of farming before and after PUAP program.The results showed the implementation of the program PUAP in Pagaran Tapah Village goes well with the total average of GAP value is 2,95 (R<3) and income of each Gapoktan members has increased after the program caused by production increased, price fluctuations, and scaling up efforts. where an increase in real incomeof palm oil maintenance farmers who got PUAP funds in 2012,2013, and 2014 are 28,69%, 35,35%, and 24,93%. For home industry who got PUAP funds in 2012 and 2013 are 33,04% and 37,00%, for fish farmers who got PUAP funds in 2013 and 2014 is 53,41% and 39,47%. The last for cattle raiser who got PUAP funds in 2013 and 2014 an increase in real income are 8,23% and 33,38%. Keywords : evaluation, PUAP program, GAP Analysis
FUNGSI-FUNGSI PEMASARAN JAGUNG MANIS DI DESA RIDAN PERMAI KECAMATAN BANGKINANG KABUPATEN KAMPAR Astuti, Tia Widiya; Maharani, Evy '; ', Yusmini '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 3, No 2 (2016): Wisuda Oktober Tahun 2016
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Marketing is a social and managerial process where somebody groups obtain whatthey need and try through the creation, exchange to meet the needs, desires anddemands of a person or group. One mainstay of agricultural commodities are corn,because corn is a staple food in Indonesia, which has a fairly important position after rice. The research objective was to determine marketing functions performedby marketing institutions sweet corn in the village of Ridan Permai. The researchmethod used is survey method with a sample study of 25 people sweet cornfarmer, 2 collectors and 9 retailers. Marketing functions carried out by the farmers include the functions of buying, selling, transporting, storage, financing,underwriting risk and market information functions. Retailers perform the function of purchases, sales, transportation, storage, finance, underwriting risk and marketinformation functions. Farmers and traders do not carry out functions and Grading Standards for sweet corn is sold in the market tend not to have a clear standardization and grading, this is because there is no competent body to standardize or grading of the sweet corn sold. Standardization and grading functions usually only applies when the product is sweet corn for sale at a supermarket or mall.Keywords: Marketing Functions, Channel, Margins
ANALISIS KELAYAKAN FINANSIAL USAHA AGROINDUSTRI PAKAN IKAN DI KECAMATAN KUOK KABUPATEN KAMPAR (Studi Kasus Usaha Pakan Ikan Bapak Sulaiman) Fitri, Laila; ', Yusmini; Edwina, Susy
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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This research aims to analize the financial feasibility and to analize the level of sensivity of fish feed agroindustry business. This research uses the case study method, the object of the research is a fish feed business in Kuok district Kampar regency. Investment criteria used in analyzing the financial feasibility is Net Present Value (NPV), Internal Rate of Return (IRR) dan Net Benefit Cost Ratio (Net B/C). The results of the research showed that fish feed agroindustry business is feasible to run and developed with the value of NPV as Rp. 1.727.012.550 (NPV bigger than zero), Net B/C of 3,08 (Net B/C bigger than one) and IRR stay at DF 55,34% (IRR bigger than DF 12%). The results of the sensitivity analysis showed that if the business have a risk from the increases bran prices by 14%, dried fish price increases of 8%, a decrease in fish feed production 25% and decline of production time to 17 days in 1 month, then business is not sensitive to the risks and the business is worth tobe continued. Resulting risk is not worth the effort, in case sensitivity the increases bran prices by 16,15%, dried fish price increases of 26,96%, increases bran princes and dried fish simultaneously 11%, a decrease in fish feed production  52,46% and decline of production time to 11 days in 1 month. Keywords: Fish Feed Agroindustry, Financial Feasibility, Sensivity
PERANAN WANITA PETANI PADI SAWAH DALAM MENINGKATKAN PENDAPATAN RUMAH TANGGA DI DESA SEI BELURU KECAMATAN MERANTI KABUPATEN ASAHAN PROVINSI SUMATERA UTARA Panjaitan, Evi Handayani; ', Yusmini; Yulida, Roza
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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The purposes of this research are to find out women farmer’s profile in Sei Beluru village, to analyze an income women farmer’s household, to analyze a contribution income women farmer’s from farmer’s and non farms to household income. These research used a survey method with purposive sampling as a sampling technique, the characteristic are women who have job as a farmer as their primary job, women who have been a housewife and still have husband then have their own farm. Respondent total of this research are 41 respondent. The result is, from charateristics, the age of women farmer’s are between 36-60 years old, with junior highschool graduate, and most of women farmer’s experience in farmer’s industry are during 7-34 years. Total average of household income’s women farmer’s are Rp.24.239.091/years that came from primary household and part time income’s husband, wife and child. Contribution income’s women farmer’s to family income is 9,94%. Keywords: Woman Role, Farmer, Family’s Income
Struktur dan Tingkat Pendapatan Rumah Tangga Petani Karet di Desa Sungai Jalau Kecamatan Kampar Utara Kabupaten Kampar ', Nurafni; ', Yusmini; Maharani, Evy
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
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Rubber plant is one of the plantation crop which has the potential to be developed at Sungai Jalau Village because it is one of the high producers village of rubber plant in the North Kampar. Some differences were found in the income of the Rubber farmer because of different purchasing offered by the employer. The purpose of this study to analysis the structure and level of house income of rubber farmers at Sungai Jalau Village. The method used in this study is a survey method by using purposive sampling. Total populations of 110 rubber farmers were taken which are subscribed by 3 major employers and then 28 farmers were sampled according to the criteria of the study. The results of the study shows that the agricultural sector is the largest contributor to the total household income of rubber farmers is 73,82% and the rest 26,18% was contributed by the revenues of non-agricultural sector. The total average household income received from primary income is Rp.2.098.057/month (63,21%) and additional income is Rp.424.120/month (12,78%), and the total average household income received from other family members is Rp.797.077/month (24,01%), while the average per capita income is Rp.7.966.210/year. Keywords: Structure, household income, household, rubber farmers, per capita income
Analisis Kelayakan Finansial Usaha Perkebunan Karet Rakyat Swadaya di Desa Sungai Jalau Kecamatan Kampar Utara Kabupaten Kampar Nastalia, Risa Dwi; ', Yusmini; Tarumun, Suardi
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
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The purpose of this research is to analyze the financial feasibility of rubber plantation in Desa Sungai Jalau, North Kampar district. Desa Sungai Jalau obtain assist production medium from Plantantion Office of Riau for development 35 ha rubbers plant.  The instruments of this research are; analyzing the (NPV), (Net B / C) and (IRR) and also sensitivity analysis. The used of data is primary data and secondary data. Primary data is price data were obtained from farmers and employer and secondary data is physics data obtained from Tamora garden of PTPN V, and another data from related agencies. The result shower that analyzing Net Present Value (NPV) is Rp.447.198.856,00, Net Benefit Cost (Net B/C) is 5,41 and Internal Rate of Return (IRR) is 30,48%. The farmer income in one month is Rp. 1.491. 663,00. Analyzing of sensitivity of the changes of the production around 5%,NPV Rp.436.858.726,00 which slope NPV is 2,38%. The changes of the output around 10%, nilai NPV Rp. Rp. 440.909.123,00 which slope NPV is 1,42. The changes of the input around 40% NPV Rp. 203.569.908 which slope NPV is 54,55%.These proofed the rubber plan is still able to do if there is the changes of price and three aspects, because the NPV value still give positive value and IRR value > 0 and also Net B/C bigger than discount factor 12%. Keyword: Rubber, Criterion of Investment, Analyze of sensitivity.  
Analisis Peran Sektor Unggulan Terhadap Struktur Perekonomian Berdasarkan Pendekatan Shift–Share di Provinsi Sumatera Utara Tahun 2008-2012 Saragih, Trie Kartika Yanti; ', Yusmini; Edwina, Susy
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
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Leading sectors has significan contribution economic growth and chages in economic structure. The objective of the study is to analysis economic structure based on PDRB, its role on economic growth, the chages in economic sectors and factor affecting economic growth in North Sumatera Province 2008-2012. This study uses secondary data in a time series for five years. The method of analysis used in this study is an analytical Location Quotient method and Shiftshare Approach method. The results show and know that the structure of the economy in North Sumatera Province have increased and more rapid growth occurs. Through analysis Location Quotient, there is a shift in economic structure from  primary sector to secondary and tertiary sectors. The leading sector has an important role on  growth of economic structure.  Keywords: Economic Structure, Leading Sector, Location Quotient, Shiftshare.
STRUKTUR DAN DISTRIBUSI PENDAPATAN RUMAH TANGGA PETANI KELAPA SAWIT POLA SWADAYA DESA KOTA TENGAH KECAMATAN DOLOK MASIHUL KABUPATEN SERDANG BEDAGAI SUMATERA UTARA Gurning, Elista K.; ', Yusmini; Edwina, Susy
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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The purpose of this study was (1) to analyze the structure of household income independent smallholder farmers of oil palm at Kota Tengah Village Dolok Masihul District Of Serdang Bedagai Regency North Sumatera, (2) to analyze the distribution of household income independent smallholder farmers of oil palm at Kota Tengah Village Dolok Masihul District Of Serdang Bedagai Regency North Sumatera. The method used in this study is a survey method and number of samples were determinated by purposive sampling method. The population in this study was 102 farmers and is sampled 20 farmers. The result of research showed that the agricultural sector is the largest contributor to the total household income of oil palm farmers is equal to 54,93% and from non-agricultural sectors of 45,07%. Revenues from the agricultural sector dominated from oil palm farming 46,07% and cassavas farming 8,86%. The distribution of household income independent smallholder farmers of oil palm at Kota Tengah Village Dolok Masihul District Of Serdang Bedagai Regency North Sumatera is at a low ineguality with index gini ratio 0,18. It means that the distibution of household income among the oil palm farmers is relative evenly. Keywords: Income Structure, Income Distribution, Index Gini Ratio
Analisis Subsektor Tanaman Pangan di Kabupaten Siak Provinsi Riau Marpaung, Minaria Dahliana; Edwina, Susy; ', Yusmini
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
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The conversion of food crops to oil palm plantation becomes a critical issue in Riau Province. There are less and less available land for food crops. The aim of this research are to (1) identify the potential subsector of food crops in Siak; (2) to analyze the sector basis and non basis commodity of food crops; (3) identify relatives spreading and coefficient specialist of basis subsector of food crops; (4) and analyze the feasibility of food crops on economic aspect. The study used descriptive to the wide of harvest and products, LQ, the coefficient location, specialist coefficient and RCR. The source result of subsector food crops in Siak has analyze potential in descriptive to be progessed are rice paddy field, cassava, and corn. LQ shows that the food plants is basis sector in Siak with close mark LQ of the wide harvest and product is wet rice field. The coeffient of location shows the activities farming of food crops in Siak spread in some subdistricts. The specialist coefficient in Siak did commodity in certain food plants are done by the farmer in each subdistrict still has variety. In economist farmer effort food crops wet rice field in Siak suibtable to be progressed, this is showed with RCR mark.   Keywords: Coeffcient location, coeffcient specialist, food crops, LQ
Co-Authors ', Nurafni Ade Indragunawan Arifudin Azizah Azmi Cindy Frisca Dessy Adrika Desty Inayatul Munawaroh Diana Silfia Situmorang Didi Muwardi Djaimi Bakce Dwi Putri Indah Sari Elista K. Gurning, Elista K. Eliza Eliza &#039; Eliza Eliza Eliza Eliza Elvia Manisha Ermi Tety Ernita Zahira Muttaqin Evi Handayani Panjaitan Evi Handayani Panjaitan, Evi Handayani Evy Maharani Fajar Restuhadi Fathia Ukhti Djunaidi Frisna Dewi Lestari Hanifaturrahmi Andrina Heriyanto Heriyanto Indro Gustiawan Intan Feronika Juin’atri Yusri Jumatri Yusri Jum’atri Yusri Jum’atri Yusri Junaidi Junaidi Kurnia, Deby Kusumaningsih &#039; Laila Fitri, Laila Lucy Widya Lestari Bintari Lusi Maira Maya Utari Mega Oktovianti Minaria Dahliana Marpaung Miranti Mandasari Mitha Aprilia Novia Dewi Nurhajati Hakim NURHAYATI &#039; Perkasa Sidabutar Prisma Roviyanti Putri, Debora Rachmawaty Sri Cintami Ria Mardalena Risa Dwi Nastalia Riska Dewi Riyu Wardi Chandra Putra Rona Dwi Hidayah Ros Ardiyani Rosnita &#039; Rosnita Rosnita Roza Yulida Sari, Wella Shakira Dwi Kurnia Putri Shelvi Sriyanti Shorea Khaswarina Silviana Karina Siti Azizah Sri Sulastri Purnamasari Sri Yuliana sti Kurniawati E Suardi Tarumun Suardi Tarumun Sunarti Sunarti SURYA NINGSIH Susy Edwina Syafriyatin &#039; Syaiful Hadi Tia Widiya Astuti, Tia Widiya Tika Yuliyanti Trie Kartika Yanti Saragih Umay Mulyani Vera Riantika Putri Vera Riantika Putri Wan Azmiliana Yeni Kusumawaty Yolanda Ocenia Yulia Andriani, Yulia Yulnafatmawita Yulnafatmawita